Trend journal 8

The “New” Era of Female Professionals

APPAREL INDUSTRY TRENDS

The newest power consumer impacting the workplace and the retail environment.

Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

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Today women are changing are set to overpopulate the workplace, control the spending of their households, take on half of the household work and earn

nearly 60% of all higher education degrees.

Sheryl Sandberg, COO Facebook

Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

Marissa Mayer, CEO Yahoo Susan Wojcicki, CEO You Tube, Google

Powerful women are set to take over social media, ecommerce and internet up to date news.

For Apparel Merchandisers, feminine attire and accessories will empower the younger generations to lean in, take fashion risks and dress for the

career they deserve.

“In order to be irreplaceable one must always be different.” - Coco Chanel, pioneer of women’s parisian fashion

What Apparel Industry experts need to know:

- Women will soon become the majority in the boardroom

- Visual imagery of women is changing to a more realistic, marketable everyday woman.

- Female entrepreneurs make up 57% of the US

- “the gentlewoman” is a fashion trend taken right from the boys

- The new era of female workers will be far more flexible in their “career” attire, ready to take risks..

- Powerful opinion leaders will emerge as Fashion Icons

- Marketing media will be geared towards candid, natural settings and storytelling

- As gender roles shift, male casual wear may spike due to user need.

- Reinventing the fashion magazines to have a new role like Verily Magazine will encourage women

to have overall balance in their complicated lives.

Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

The Gentlewoman is a trend just spiking in China womenswear as reinvented pieces taken straight from the

boys and transformed for powerful girls.

Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

What silhouettes are coming?

Shorts suit Relaxed TrenchcoatRefined PantsuitCropped n Boxy Shirt

Unstructured Blazer

Exaggerated cropped pant

Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene

Global merchants must embrace the needs and demands of the new working woman through a series of

understandings and key insights:

- Working environments will alter wardrobes depending on life flexibility. -Two piece coordinated easy to wear items in new nuetrals will become the

foundation of her wardrobe. - The button down shirt borrowed from the boys will undergo transformations

in a multitude of new fabrics with easy care and sustainability. - Crisp, yet fluid fabrics will be a necessity for mobility and global warming

weather.- High waisted and exaggerated leg shapes will be abound in the market worn

from casual to evening. - Price conscious fashion takes a turn into a greener consumer segment

defined as a value proposition.