Travel Marketing Summit Pt. 3

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

WiFi

network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

WiFi

network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT

• 500+ running and triathlon races

• Won 50+ local and international races

• 12X Ironman Finisher, including the

double and quintuple Ironman

• 2002 Swim Around Manhattan (28.5

miles) in 9 hours

• 260 marathons and ultra marathons• Marathons in all 50 states

• All 7 continents

• 40 countries

• All 8 Australian states and territories

• 14 of the 28 EU member states

• 12 consecutive NYC marathons and 10

consecutive Boston marathons

Chris C. Solarz

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

WiFi

network : STC_studio

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THE TRAVEL MARKETING SUMMIT

Dalia Strum

http://www.daliastrum.com

T: @daliastrum

• Teacher at The Fashion Institute of Technology

– Intro to Digital Marketing

–Blogging for Business

– Intro to Social Media

– Social Media Marketing

– Social Commerce

• Digital media expert specializing in consumer and business marketing strategy

–Digital marketing

– Strategy development

–Comprehensive online marketing strategies

To indulge

Enjoy a hobby

Honeymoon /

Destination Wedding

Babymoon

Discover new places, experiences and cultures

Holiday Travel

Trend Spotting Holiday 2014

• Travel site Kayak found the first week of December is the best time to book domestic holiday travel, with prices about 5 percent cheaper than surrounding weeks. Late bookers could see prices jump by 36 percent over current rates

Stats provided from Today

• The timing coincides with the holiday shopping melee. Airlines, hotels and booking sites weren't shy about promoting sales for Black Friday or Cyber Monday—and many of those are still in effect, along with new batches of weekly and seasonal offers.

Stats provided from Today

• Inspiration based purchases are becoming more prevalent

– Shopping and browsing starts much earlier than buying, with nearly one-third of holiday shoppers browsing in September

Stats provided from Yahoo Insights

Dalia Strum

http://www.daliastrum.com

T: @daliastrum

[email protected]

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

WiFi

network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT

From Local to Global:

Unlocking the Power of Culture

P R E S E N T E D A T :

T H E C O O P E R A T I Z E T R A V E L M A R K E T I N G S U M M I T

J A N U A R Y 2 0 1 5

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Meet Magatte

• Born in Senegal, West Africa

• Grew up in Europe

• Drawn to the United States

– Ended up living, marrying and working in

the US

– Fell in love with US culture

• But, something was missing…

42

Meet Senegal

43

Where does Senegal compete in international brand market?

44

Making Senegal a global brand

45

But companies need a clear and unified vision about the brand

46

Meet Tiossan

• The meaning of Tiossan: The Origins

of Culture & Humanity

• Each product has been carefully

crafted using the finest, most healing

and nourishing natural ingredients

Africa has to offer.

• Ellativa(tm): the unique healing

complex that combines Black Seed

Oil - a focal point of many traditional

remedies - with an exclusive blend of

essential oils and other natural

ingredients to deliver healthy, radiant

skin.

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Bringing Senegal to the world

One of West Africa's most popular destinations,

Senegal is culturally rich, famous for its excellent

musicians, artists and story tellers, fine beaches,

beautiful colonial towns, lagoons and rivers.

Embracing the local spirituality and Senegal’s natural

healing plants and botanicals, Senegalese traditional

healers have produced effective and gentle healing

formulations that Tiossan is offering to the world.

The Beauty of Senegal

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• Tiossan is dedicated to supporting

and healing the Senegalese

community, just as it supports and

heals the skin of every Tiossan user.

10% of the profits from every Tiossan

purchase is devoted to creating

innovative schools in Senegal.

• Committed to job creation in Africa:

progressing toward vertical

integration in production.

Beauty with Purpose

49

50

Imagery, words and sales strategy

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Diverse media coverage focuses on cultural authenticity

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Who and what influences today’s consumers?

Target market: American “Cultural

Creatives”

Target market values: unique, authentic but

polished experiences

Tiossan’sdifferentiator:

something new from an exotic

country

Why Senegal: beautiful beaches, pink lake, creative

culture, healing traditions

Tiossan branding: images, stories,

and collaborations with other

Senegalese brands to establish the

culture

Tiossan has built it’s brand on these questions

53

54

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

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network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT

John KnowlesDirector of Marketing

Roger Smith Hotel

@RSHotel@Pancity

www.rogersmith.com

Miracle (2004)Based on the 1980 U.S. Olympic Ice Hockey Team and their Victory Over the

Soviet Union at the Winter Games in Lake Placid, New York.

“This cannot be a team of common

men. Because common men go

nowhere. You have to be uncommon.”~Herb Brooks

Roger Smith Shorts Film Festival 2009

Brett Siddell Casting“On the Rocks”, A Roger Smith Short by Sean Cunningham

Chevy Super Bowl AdDirected by Sean Cunningham

Starring Brett Siddell

Roger Smith Shorts Film Festival

XIII Brooklyn International Film Festival

RS SHORTS 2010 TRAILER

THAI ARTIST ALLIANCE

ROGER SMITH SHORTS 2012

We are a Thinking Man’s Hotel.

Bob Dylan’s epic song, ‘Like a Rolling Stone’

We are a Thinking Man’s Hotel.

Kurt Cobain watches ‘Smells Like Teen Spirit’on MTV

We are a Thinking Man’s Hotel.

Buckminster FullerConceives theGeodesic Dome

We are a Thinking (Wo)man’s Hotel.

Jane Goodall,a friend of ours.

The Window @ 125Introducing Series

The smallest gallery in NYCwith the biggest ideas.

Roger Smith is an idea

Come and experience.

John KnowlesDirector of MarketingThe Roger Smith Hotelwww.rogersmith.com

[email protected]

@RSHotel@Pancity

A HUGE THANKS TO OUR PARTNERS

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network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT

THE TRAVEL MARKETING SUMMIT

STEVE SOLOSKYThe Traveling Professor

A HUGE THANKS TO OUR PARTNERS

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THE TRAVEL MARKETING SUMMIT

CHANGING PERCEPTIONS

CHANGING PERCEPTIONS

Mickela Mallozzi - @TravelBareFeetBare Feet® TV & Web Series, Host/Producer

Eddie Bergman - @AfricaTravelATAThe Africa Travel Association, Executive Director

Michael Gigl - @AustriaTravelAustrian Tourism

Ricarda Lidner - @GermanyTourismGermany Tourism, Regional Manager of the Americas

Rob McKay - @ItsInQueensQueens Tourism Council

WRONG PERCEPTIONS

MAJOR EVENTS

Photo Courtesy of: Anthony England / @EbolaPhone

CHANGING A NEGATIVE TO A POSITIVE

STEPS TO SUCCESS

• 20% Organic Farmland

• 20,000 Organic Farmers

CHANGING THE EBOLA NARRATIVE

Photo courtesy of: Unite 4 West Africa

Photo courtesy of: Magical Kenya

Photo courtesy of: Magical Kenya

Photo courtesy of: Magical Kenya

STEPS TO SUCCESS

ROLE OF MEDIA

CHANGING THE EBOLA NARRATIVE

CHANGING PERCEPTIONS

Mickela Mallozzi - @TravelBareFeetBare Feet® TV & Web Series, Host/Producer

Eddie Bergman - @AfricaTravelATAThe Africa Travel Association, Executive Director

Michael Gigl - @AustriaTravelAustrian Tourism

Ricarda Lidner - @GermanyTourismGermany Tourism, Regional Manager of the Americas

Rob McKay - @ItsInQueensQueens Tourism Council

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

WiFi

network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT

A HUGE THANKS TO OUR PARTNERS

PRESENTED BY

WiFi

network : STC_studio

pw : snapple1627

THE TRAVEL MARKETING SUMMIT