24th - 25th September, Renaissance Beijing Hotel Top speakers include: Travel Distribution & Sales China 2008 Sell more travel to lucrative new Chinese markets 在更新更繁盛的中国市场 销售更多你的旅游商品 2008 中国旅游分销和销售论坛 2008 九月 24 日 -25 日北京国航万丽酒店 • ProfiT from ChiNa’S boomiNG eCoNomy and capture new travel customers from the growing Chinese middle class • eNhaNCe your SaleS aND markeTiNG efforTS with a targeted and measurable online strategy • DiSCover The beST DiSTribuTioN ChaNNelS across fragmented China - Optimize your Agency-Supplier partnerships • beNefiT from The PraCTiCal PaymeNT and eCommerce solutions that are fuelling online spending in China • maXimiSe your ProfiTS by selling the right product at the right price through your cheapest distribution channels
8
Embed
EyeforTravel - Travel Distribution Summit China 2008
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
24th - 25th September, Renaissance Beijing Hotel
Top speakers include:
Travel Distribution & Sales China 2008
Sell more travel to lucrative new Chinese markets
在更新更繁盛的中国市场销售更多你的旅游商品
2008中国旅游分销和销售论坛
2008九月24日-25日北京国航万丽酒店
• ProfiT from ChiNa’S boomiNG eCoNomy and capture new travel customers from the growing Chinese middle class
• eNhaNCe your SaleS aND markeTiNG efforTS with a targeted and measurable online strategy
• DiSCover The beST DiSTribuTioN ChaNNelS across fragmented China - Optimize your Agency-Supplier partnerships
• beNefiT from The PraCTiCal PaymeNT and eCommerce solutions that are fuelling online spending in China
• maXimiSe your ProfiTS by selling the right product at the right price through your cheapest distribution channels
Æ 实现中国经济增长的资本化
抓住来自中产阶级的新增
旅游者
Æ 以目标化可量化的网络在线战
略提升你的市场营销效力
Æ 发现中国零碎市场里的最佳分
销渠道 优化你的代理商与供
应商之间的合作关系合作关系
Æ 利用在线付款和电子商务 促
长中国网络在线销售
Æ 通过最合适的价格最节省的分
销渠道 销售你最对
路的产品 最大化
你的收益
24th - 25th September, Renaissance Beijing Hotel
著名演讲者包括:
freSh New aGeNDa!
全新议程!
Tang Lan, VP of Marketing, Ctrip
William Dong, President & CEO, Best Western China
Xue Qiang, Vice President eCommerce, Travelsky
Jimmy Jia, Vertical Head of Travel, Google China
Guangfu Cui, CEO, eLong
Sandeep Bahl, General Manager China,
Northwest Airlines
Meng Yu, Executive Vice President,
JinJiang Inns Co.
Harry Tan, President & CEO, Days Inn China
maximise your Chinese distribution potential
最大化你的中国分销潜力
mixing local understanding with global experience
融合当地行情和国际经验
Save $200 before Aug 8th
8月8号前预
定节省$200
倾听这些著名的行业专家
Hear from these top industry experts
Tang Lan, VP of Marketing, Ctrip
Guangfu Cui, CEO, eLong
William Dong, President & CEO, Best Western China
Chen Chao Zhuang, Co-Founder & CTO, Qunar.com
Roy Graff, Director of Business Development, Sportsworld
Harry Tan, President & CEO, Days Inn China
Zhiping Li, Vice President, Hanting Inns & Hotels Group
Tim Ramage, General Manager, Greater China, Carlson Wagonlit China
Yang Lei, CEO, BilltoBill
Peter Gordon, VP, Commercial Payment Solutions, MasterCard Worldwide
George Cao, President, Go10000
Zinan Liu, Director of Sales & Account Management, HRG
Sandeep Bahl, General Manager China, Northwest Airlines
China will eventually be the largest nation of travel purchasers on the planet. Spending from both domestic and outbound travel markets has doubled since 2002, totalling a staggering RMB 346.9 billion in 2007.
This impressive growth can be partly accredited to the massive rise in internet users - most recently estimated at 221 million, higher than even the US - coupled with the emergence of the expanding Chinese middle class, with greater access to disposable income and spending power.
What remains most interesting is that these record breaking statistics have been achieved with no more than 16% of China’s entire population on the internet. Unsurprisingly the Chinese travel industry is at its strongest ever, and is taking huge developmental strides by global standards.
The Chinese Travel Distribution and Sales conference is a significant, locally focused forum, that will equip attendees with the distribution and sales skills necessary to succeed in this very unique market place. There is no other market so fragmented and technically difficult to penetrate as China, so our agenda is tailored
旅游产业里最重要的后奥运论坛。请致
forum. Call +44 (0)20 7375 7536 now to registerThe travel industry’s most important post-olympic
分销聚会
ed travel distribution meeting place
电+86 (0)108 421 4479 现在注册
forum. Call +44 (0)20 7375 7536 now to register
tooffer practical advice to both local and international businesses alike.
The key word when evaluating business prospects in China is ‘potential’. China’s domestic travel segment has long been a mouth watering proposition for any travel company looking to advance their business across the republic. Hear our panel of experts share their qualified opinions about the new opportunities emerging from greater domestic mobility – who, where and why will locals be travelling and how will they be purchasing this travel.
The Chinese industry has been built by using both modern and traditional business techniques, and now mixing online with offline channels. Discover new solutions to old problems that have classically hindered the travel sector, like the problematic electronic payment solutions and credit card penetration. Evaluate the options for secure online payment portals, and learn what new factors may drive the shift in consumer buying behaviour towards cheaper online portals.
Olympic year will have huge revenue generating benefits for all Chinese travel sectors, but continuing the momentum as the fervour subsides will be the
challenge. Learn how this can be achieved by carefully planning your post-Olympic distribution and revenue management strategies, and ensure your brands success long beyond the 2008 games.
Traditional agency-supplier relationships remain a critical link to successful Chinese travel distribution, but a shift to online direct sales for local travel suppliers has meant increased pressure on old ties. Hear how traditional and online travel agencies are maintaining there relevance to the suppliers, and what new services are being offered to solidify these relationships. Discover how our experts see this relationship evolving over time, and whether this evolution will remain harmonious.
Finally, the backbone to the success of any conference experience is the networking opportunities that it provides. You can be assured that with EyeforTravel’s international conference experience and large list of senior global contacts, the networking available will be unmatched. This forum is the industry leader for partnering international experience with local understanding, perfect for solidifying partnerships and connecting with industry colleagues old and new.
Conference agenda Day 1 – wednesday 24th September
4. Managing revenue and sales in the face of hotel room over-supply
Olympic fever has brought an unprecedented level of hotel investment into China. Remarkably some of this competition is from chains that until now have never invested outside their own national base, adding to the heightening oversupply of rooms. Shanghai felt the affect of this in 2007, experiencing a 3% drop in average occupancy.
As the post Olympic boom eventually subsides, the onus will fall on both the Revenue Management and Sales teams to solve the problem of ‘how to manage revenue in an oversupplied market’. Will Total Revenue Management become mainstream, in favour of classic management of room revenues?
Zhiping Li, Vice President, Hanting Inns & Hotels Group
Wilfred Fan, Vice President, Agoda
5. Corporate travel – Travel Management Companies as a distribution channel?
Travel Management Companies are steadily emerging as a viable means by which to distribute travel products across China. Chinese corporate clients are slowly realising the simplicity of travel bookings using TMC’s, however most local companies still prefer to pay a transaction fee instead of a TMC percentage commission.
discover the optimised corporate programs TMC’s can provide, and ensure •your company is positioned to capitalise on new corporate travel markets.
What new opportunities and markets can the emergence of TMC’s provide?•
Evaluate how cost effective this distribution channel is•
What added value can TMC’s provide local suppliers by handling their •corporate travel bookings?
Tim Ramage, General Manager, Greater China, Carlson Wagonlit China
Douglas Barber, COO, Guoman Hotels
COffEE BREAk
6. The growing opportunity of eCommerce with secure online payment portals
Online payment solutions have long been a restriction to the growth of cost effective online travel distribution. Without the necessary securities in place your business runs the risk of harming its own reputation, and the confidence of your customers.
New solutions to this problem are becoming more readily available, and the change in consumer behaviour is quickly creating a greater need for these solutions to be implemented.
Many major online players find that customers use their site as a research tool •primarily, and still prefer manual offline payments. Will automated payments be led by an industry push or a radical change in consumer behaviour?
International credit card payments - What kind of new sales opportunities will •be missed if your site cannot accommodate international credit card payments?
How are fragmented hotel payment portals hindering their ability to grow •online booking numbers?
Which new start-ups have experienced success in attracting consumers to •book using online portals? What have they done differently from the established players?
Agents feeling the squeeze – how must agents adapt to remain relevant in the •online environment, as consumers slowly move toward online payments?
Yang Lei, CEO, BilltoBill
Peter Gordon, VP, Commercial Payment Solutions, MasterCard Worldwide
Ernst Hemmer, Regional Director APAC, OctopusTravel
EnD Of DAy nETWORking RECEpTiOn
keYNOTe
1. The Ctrip experience
Ctrip have long been the pioneer and leader of China’s online travel market place. As the Chinese market matures, Ctrip have not only managed to stay ahead of the competition, but have experienced massive growth in the process.
Let our Ctrip expert share with you what he considers to be the key decisions in their journey to online success. Hear what led to their 66% profit growth in 2007, and how they see the Chinese marketplace evolving over the coming 10 years.
Tang Lan, VP of Marketing, Ctrip
2. Profiting from the Chinese boom period
China is the world’s most exciting travel market place. The business and growth potential is incomparable to any other nation in history. The number of Chinese internet users has overtaken the US, and is expected to reach 280 million users by the end of 2008 at a staggering 200,000 new internet subscribers per day.
With the growth of the Chinese middle class, the new emphasis on a ‘Holiday Economy’, and the ambitious plans of bringing 82% of China’s population to within 90 minutes of an airport, Chinese travel is a mouth watering land of opportunity.
As the internet savvy youth of today become the cash rich young adults of tomorrow, the real financial benefits of an online presence will be realised.
Sink or swim – what types of companies will prosper in a more liberal •Chinese business environment?
What is the typical profile of a new Chinese internet user? •How do they purchase travel products online?
What lessons can be learnt from successful Western companies •following an internet penetration boom?
Forecasting the future – how long will the current boom last, and what •can we expect the Chinese travel market to look like by 2010 and beyond?
William Dong, President & CEO, Best Western ChinaChen Chao Zhuang, Co-Founder & CTO, Qunar.comFeng Zou, Chairman, ChinaComfortSandeep Bahl, General Manager China, Northwest Airlines
COffEE BREAk
3. Capitalising on the Olympic Buzz
What can history teach the travel industry in the aftermath of this Olympic year?
Since the Olympics have cast global eyes on China, the window of opportunity to cash-in on the inbound visitor boom is now! Consider these past host country statistics:
Pre-Olympic Barcelona saw only 1.7 million tourists annually, •compared with more than 5.5 million today
Australia hosted an extra 1.6 million visitors in the year following the •Sydney Olympic games, accounting for over $6 billion in new spending.
Greece’s visitor arrivals rose by 13 percent after the 2004 games, and •allowed the city to re-brand itself as an activity hot spot.
Financial spin-offs for the travel industry from the Beijing Olympics will be immense. Ensure you are positioned to exploit this, and that the type of products and services you offer appeal to the diverse and lucrative new markets set to flood China. Hear about the key distribution channels – both on and offline – that will optimise your ability to generate continued post-Olympic revenue.
Roy Graff, Director of Business Development, SportsworldHarry Tan, President & CEO, Days Inn
lunCH BREAk
Targeted distribution and sales strategies
The travel industry’s most important post-olympic
Conference agenda Day 2 – Thursday 25th September
agen
da in
english
keYNOTe
1. The eLong story – The 4G’s strategy to revitalize eLong
Recently, eLong (52% owned by global giant Expedia) has seen its brand integrity and growth momentum being regained.
Hear how a dramatic shift towards customer satisfaction, the launch of a fresh new user friendly website, the integration of Expedia global resource and the promotion of corporate responsibility, has reversed the fortunes of eLong.
Guangfu Cui, CEO, eLong
2. Developing new & profitable distribution channels
As a nation China’s distribution landscape is considerably more fragmented than other nations, even by Asian standards. Identifying how lucrative new distribution channels are key to the prolonged growth and success of all travel businesses in this time of heightened demand for Chinese travel.
Hotel sales have dominated the share of Online Travel Agency revenues, which •grew from RMB 142 million in 2002 to RMB 4 billion last year. What promising prospects does the emergence of OTAs now hold for airlines and package tours?
Identify your distribution channels that are underperforming•
Ensure the level of profiting from supplier and agent relationships is reciprocal•
What new technologies are impacting the way that agencies and suppliers have •classically interacted?
The corporate sector – how can you establish firm ties with this hugely lucrative •market segment?
How must the traditional agency role evolve to accommodate the continued shift •towards online bookings?
The Chinese market is maturing – what new distribution channels can we expect •to see as a result?
George Cao, President, Go10000
Zinan Liu, Director of Sales & Account Management, HRG
Online sales and marketing is the most cost effective and targeted means to selling travel products. However in China a large portion of a marketing spend still needs to be offline to be comprehensive. Aligning offline strategies with your online is essential for brand consistency and the success of an all encompassing marketing strategy.
Achieving the best possible marketing mix – which channels will target •your customers most profitably?
Chinese consumers are the world’s biggest users of social networks. •What new marketing possibilities does this create?
Supplier website bookings grew by RMB 442 million in 2002, to 18.2 billion in •2007. Hear what types of services (and assurances) you must provide Chinese customers with, to cash-in on this lucrative channel
As with the US 10 years ago, domestic air travel is fuelling online adoption. •What flow on affects can we expect to start seeing for China’s other travel sectors?
Search engine optimisation, email marketing, rich media, Web 2.0…. What forms •of marketing will entice the unique Chinese customer to purchase travel online?
Hear the benefits of operating centralized marketing and distribution teams •
Michael Chen, Vice President - Marketing, Jinling Hotels & Resorts
lunCH BREAk
4. Optimising your Agency-Supplier distribution relationships
distribution and sales partnerships between agencies and suppliers have provided the basis for Chinese travel business. Times are changing, and the impacts of this will be felt by agencies nationwide as online bookings are expected to swell from 5% to 12% of total bookings by 2012. History suggests that the relevance of agencies suffers greatly when online bookings become mainstream, hear what this will mean for the Chinese industry.
“Offline sales through agencies works fine for me. •Why would I want to change?”
What new facilities and non-traditional travel products should •agencies offer to maintain their relevance to the consumer?
What will the possibility of increased GdS competition mean •for traditional agencies?
To avoid damaging agency to supplier relationships, many suppliers •are restricting their online marketing activities. Is there a way for agencies and suppliers to leverage off one another in an online world?
discover the cost benefits of driving consumers directly to your •online booking engine. What content must your website contain for consumers to make a purchase?
Xue Qiang, Vice President eCommerce, Travelsky
Paul Yin, VP & Marketing Director, China Odyssey Tours
Christina Siaw, CEO, Macau.com
ClOSE Of COnfEREnCE
PluS - attend this exclusive Pre-conference workshopChina’s booming tourism sector and the opportunities that exist for Western tourism organisations to benefit. Some of the topics to be touched on:
Updates on recent changes in •China’s tourism sector – market movements, trends, policies.
Who are the major players and what are the market •access routes?
How are the changes in government regulations going to •affect market access?
What is happening in China in the field of ticketing, GDS, •online travel and FIT?
What products would be suitable for independent •Chinese travellers?
Where are there opportunities for Western expertise and •innovation?
How to stay competitive in light of the increased market •competition for Chinese tourists?
What is unique about Chinese visitors in their behaviour •and preferences?
What is the source of complaints from Chinese about •visiting Western destinations?
How can the present pressure on prices be solved to •ensure Chinese receive quality service and products while abroad?
How to impress upon your Chinese customers the •quality of your service
for evolving Chinese travel markets
forum. Call +44 (0)20 7375 7536 now to register
3 Reasons to attend
24th - 25th September, Renaissance Beijing Hotel
Travel Distribution & Sales China 20082008中国旅游分销和销售论坛
2008九月24日-25日北京国航万丽酒店
How to book如何预定 参加的三个原因
1.
2.
3.
内容-这个独特的中国旅游论坛讨
论的主题是经过长时间的产业市场
调查得出的。会议聚集旅游产业内
资深专家和企业家以提供切实可行
的建议。
Content - The issues discussed at this unique Chinese travel forum, have been compiled after hours of industry research. The agenda is constructed to provide practical ad-vice, provided by senior experts and entrepreneurs from across all travel sectors. Travel Distribution China is your key to Chinese distribution and sales success.
演讲者-我们著名的演讲者有着丰
富的行业经验和专业知识。他们都
是行业里的领导者。你在任何的其
他论坛上找不到如此多的顶级企业
决策人集中在一个地方来分享他们
成功和失败的经验。
Speakers - Our strong list of speakers have all been personally invited to present in 2008, as they have a wealth of industry knowledge and understanding that has made them all leaders. At no other forum will you find such a high number of top executives in one location, ready to share their experiences of success and failure.
交流-旅游之眼已经有了十于年的
会议经验。所以我们了解与你同行
交流的重要性。凭借延长的休息时
间,在线交流中心以及会议交流宴
会,我们是行业里促进你会议前,
中,后交流机会的姣姣者。
Networking - EyeforTravel have been in the conference game for more than a decade, so we understand the importance of interaction with your fellow delegates. With extended breaks, an online networking centre and conference networking party, we are industry leaders in facilitating your socializing before, during and after the conference.
Group bookings available. Call +44 (0)207 375 7536
团体预定请致电 +86 (0)108 421 4479
Practical distribution strategies for the fragmented Chinese market
为零碎的中国市场量身定做实用的分销策略
How to Pay:Telephone: Call our sales office +44 207 375
Invoice: Complete and return this form and you will receive an invoice
CanCellations: All conference places are fully transferable without any charge. Cancellations received before 17.00 (GMT) on Friday 5th September 2008 will not incur a penalty (credit card registrations are subject to a 5% administration fee). If written confirmation of a cancellation is not received by 17.00 (GMT) on Friday 5th September 2008, we will be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations email: [email protected]. The organisers reserve the right to make changes to the programme without notice.
预定取消 如果预定后不能参加,所有会票可以免费转给其他人或者你可以参加我们其他的会议。我们对在2008年9月5号5点前(GMT)的预定取消不会收取任何费用。(信用卡注册的会收取5%的管理费用)如果预定取消的书面确认信不是在2008年9月5号5点前(GMT)收到,我们必须收取全额费用。注意-你必须写信到 [email protected] 取消你的预定。我们保留对此条例做出任何不经通知的更改权利。*All passes include access to both days of the conference, exhibition & networking
所有会票包含2天会议,展览和社交宴会的入场权。、
(Rest of World)• 2 day pass • Conference CD Rom
GOLD PASS*
(Rest of World)• 2 day pass
SILver PASS*
BOOk BefOre AuG 8Th
BOOk BefOre SePT 5Th
NOrmAL PrIce
标准价9月5号前预定8月8号前预定
中国本地公司
• 2天通行证
• 中国在线旅游分销报告
黄金会票
中国本地公司
• 2天通行证
白银会票
US$1295 US$1395 US$1495
US$1095US$995US$895
RMB6750 RMB7650 RMB8450
RMB6300RMB5550RMB4800
好!请注册我到2008中国旅游分销和销售论坛 yes!! Please register me for Travel Distribution & Sales china 2008
名 First name: 姓 Last name:
公司 Company:
职位 Position/Title:
电话 Telephone: 传真 Fax:
电邮 Email:
地址 Address:
邮编 Postcode:
国家 Country:
付款方式 / Payment:
请开发票给我公司: Please invoice my company: $$/RMB _______________ 购买编号.: Purchase Order No.:_________________
我用信用卡付款: Please charge my credit card: $$/RMB _________________ AMEx VISA MASTERCARd
www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.
designed by The No Nonsense Group - www.tnng.co.uk