EyeforTravel - Technology SUmmit Europe 2009

EyeforTravel’s Travel Technology Summit 2009ExCel, london, 11-12 november

PLUS!see inside for

more inform

ation on the

GET FUNdEd SHOW

oPEn noW To sEE ThE FUll agEnda and sPEaKER lisT

Cut costs. Make more money. Keep customers happy. HOW?

Technology is changing at a mind boggling pace yet your budget is being scrutinised like never before. Those companies who intelligently prepare themselves for the future will ultimately win out.

This event brings together the leading experts in travel technology to share their top tips on how to –

• Identifythekeytechnologiesyouneedtodeploytoreducecostsandaddvaluetoyourbusiness

• Interpretthelatesttravelconsumertrends

• Analysetheopportunitiesofmobileandlocation-basedservices

• Optimiseyourmulti-channeldistributionstrategyformaximumreturnoninvestment

• Understandthecustomerjourneytakenacrossallchannels

• Finetuneyourbookingpathtoachievemaximumconversions

• Useaccurate,compellingcontenttoboostsales

• Cutthroughthehypeofsocialmedia-analysewheretoinvestandwhy

• Andmore….

Hear from these top travel brands

in Partnership with: organised by:

Chris Amenechi, Senior International e-commerce Director, Continental Airlines

Frank Pon, e-Business Development Director, KLM

Elliott Pritchard, New Media Director, P&O Cruises

Stefanie Heucke, IT-Project Manager Mobile Services, Lufthansa

Marko Balabanovic, Head of Innovation, lastminute.com

Matthias Mahr, e-Commerce & CRM Director, Eurostar

Gareth Gaston, MD, Octopus Travel

Sandra Leonhard, MD, Cheqqer (Part of TUI Plc)

Katie Mansfield, Director, Direct Channel Management, Hertz Europe

Cameron Jones, Director of Business Development, Expedia

Technology is changing at a mind boggling pace. Those companies who intelligently prepare themselves for the future will ultimately win out.

The travel industry has weathered a turbulent year and you simply cannot afford to be wasting time on dead-end projects. Failing to perform well is more than a missed opportunity, it’s commercial suicide.

EyeforTravel’s Travel Technology Summit brings together leading experts from top travel brands such as KLM, TUI, Lufthansa, Hertz and P&O Cruises to give you the latest information on Web 3.0, open source technology, multi-channel management, mobile, social media, search and much more.

The eye-popping line-up will take you on a 2 day journey, providing you with valuable, unbiased case studies and information along the way to ensure that you’re fully up-to-speed on how to use the latest innovations to cut costs and maximise sales.

Day 1 will examine exactly where you need to be concentrating your valuable time and resources and why. Our expert speakers will save you weeks of research and show you which technologies will dramatically impact the way you sell travel and which are just passing fads. From Web 3.0 to open source technology – ensure you accurately identify the innovations that will save you the most £££.

Such innovations include Mobile and location-based services (LBS). Forget the boring debates as to whether mobile is really here or not – our real life case studies will ensure you gain the information you need from those travel companies who have made it pay.

Hear from Lastminute.com’s Head of Innovation, Marko Balabanovic. Marko will examine the key enablers to mobile and show you how location-based services can give you the advantage of being able to deliver services to the customer in their present context even if

this may change from minute to minute. Want a restaurant? Need a tour guide? Send the information directly to your customer via their phone and reap the rewards.

For Lufthansa, mobile is a question of meeting customer expectations. A must in a downturn. They provide a service through every channel whilst ensuring customer needs are addressed – and most importantly have found it reduces costs. Whether you’re still cynical about mobile or looking to implement the right strategy to suit your business you’ll find all the answers under one roof.

And then there’s the question of effective channel management. With an ever increasing number of channels to reach your customers you need to achieve the dream of seamless integration across all your channels with the right content, the right price, and the right message displayed in each channel and the maximum revenue achieved for each sale. Our experts from Eurostar and more will show you how!

Day 2 of the conference programme will hone in on the tweaks and detail that you could save you a small fortune. It’s all very well driving traffic to your website but is it traffic that will convert? From acquisition to conversion – you need to make sure that you are getting the most out of every potential customer and our experts will show you how.

With so much competition online and diminishing brand loyalty, if your site isn’t offering compelling content coupled with user-friendly web functionality then your competitors are just a click away. Find out how travel giants Hertz and Expedia fine tune their booking paths for maximum conversion. Which simple layout and shopping basket features can dramatically increase conversions? How can you

identify the reasons why potential customers are leaving your site before purchase and act now to prevent this?

Next we’ll take a thorough look at how you can effectively track the customer journey. How important is the last click in determining what motivated a consumer to purchase? Frank Pon, e-Business Development director for KLM will explain how they connected cross channel media measurement to web analytics to create more customer insights into media behaviour and avoided paying double the cost on last click basis.

Last but by no means least, we’ll separate the biz from the buzz and analyse the business case for investing your valuable time and resources in social media initiatives. Who has derived real value from social media sites and how? How can you successful navigate the minefields to get on track to positive customer engagement around your brand?

Phew – it’s going to be a jam packed 2 days! We guarantee that you will leave not only confident, but eager, to get back in the office and put what you have learnt into practice.

Don’t look down the barrel of despair after a year that has brought so much change. Join us in London, 11-12 November to capitalise on the new economic and technological reality to get ahead of the game!

“e-Commerce is evolving at an alarming rate yet Travel is lagging behind other sectors in this area”

GinaBaillie,European Director,EyeforTravel

see the Full information-Packed agenda overleaf

held in partnership with World Travel Market

This year EyeforTravel will be partnering with World Travel Market to host the event. World

Travel Market is the world’s premier event for the travel industry. It presents a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof.

For more information see www.wtmlondon.com

Network with the Key Innovators in Travel

What better place to host the event than at the centre of World Travel Market – the world’s premier event for the travel industry. The partnership between World Travel Market and EyeforTravel represents a fantastic opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

With over 25, 000 senior travel professionals and thought leaders under one roof, this is a must-attend event!

Who Should Attend?

The 2 day conference will examine the latest technologies to impact the way that travel is bought and sold. The event will attract the most innovative, forward thinking, thought leaders in the travel industry. If you are a Managing Director, CEO, President or work in the areas of travel technology, innovation, e-commerce, marketing, digital/new media, distribution then you need to be here!

Can you afford to miss this event?

Hear insightful presentations from these

top travel brands

FrankPon,e-Business Development Director,KLM

ElliottPritchard,New Media Director,P&O Cruises

StefanieHeucke,IT-Project Manager Mobile Services,

Lufthansa

MarkoBalabanovic,Head of Innovation,lastminute.com

SandraLeonhard,MD,Cheqqer.nl (Part of TUI Group)

DanielSumner,Developer,Microsoft (tbc)

ChrisLaRose,Director of Web Strategy & Testing,

Hilton Hotels (tbc)

MatthiasMahr,e-Commerce & CRM Director,Eurostar

GarethGaston,MD,Octopus Travel

JohnT.Peters,President & CEO,Tripology

KatieMansfield,Director, Direct Channel Management,

Hertz Europe

CameronJones,Director of Business Development,Expedia

ChrisAmenechi,Senior International e-commerce Director,

Continental Airlines

MichaelRhodes,e-Commerce Director,Leger Holidays

VickyBrock,Co-Founder,Highland Business Research

PhilippaEllis,Director of Consumer Marketing,

Lonely Planet(tbc)

AnthonyRawlins, MD,Digital Visitor

JustinReed,Head of Online Marketing,Visit Britain

ChrisCarmichael,Manager ba.com & Mobile Innovation,British Airways(tbc)

What will I learn at the event?

Day One will focus on visionary, forward thinking presentations to

really understand the current and future technologies to impact

the way that you buy and sell travel. Highlights include –

Technology Futures – Analyse the Current Tech Landscape

and Identify the Future Technologies that will Impact Your

Business

Understand Key Travel Trends – Ensure You Make the

Right Investment for Your Business to See You Through

Unpredictable Times

Mobile Technology – Cut through the Hype and Understand

the Practicalities of Where to Invest and Why

Optimise Your Multi-Channel Distribution Strategy for

Maximum Return on Investment

Day Two will examine more tactical examples of how to increase

quality traffic to your site and take your conversion rates to

another level

Search Futures - Discover Innovative Ways to Drive Quality

Traffic to your site - that Converts

Track and Target Your Most Valuable Customers – Use the

Latest Tracking Tools to Understand the Customer Journey

Usability is Crucial – Fine Tune Your Booking Path for

Maximum Conversion

Source Accurate, Compelling Content to Increase Conversions

Social Media and UGC – Where should you Invest Your

Resources and Why?

visit www.eyefortravel.com/wtm/technology for the latest agenda Updates

day 1 - 11 november 2009

Technology Futures – Analyse the Current Tech Landscape and Identify the Future Technologies that will Impact Your Business

This session will look at just how advances in technology will impact the way we buy and sell travel in the future

• FromWeb2.0toWeb3.0,cutthroughthebuzzwordsandidentify the key technologies you need to deploy to reduce costs and add value to your business

• Cloud,virtualization,SaaS-Whataretherealisticopportunitiesfor travel companies to use open source technology to increase efficiency and cut costs?

• WillGoogleChromeOStrulybeabletocompetewithWindows?

• Howfarhaveweprogressedwiththesemanticwebandwhatopportunities does it present for your business?

• What’snextformobiledevicesandlocation-basedservicetechnologies?

• Technologyhasfacilitatedtheriseofbusinessmodelssuchasbed banks but will it also contribute to their demise?

ChrisAmenechi,Senior International e-commerce Director,Continental Airlines DanielSumner,Developer,Microsoft(tbc)ChrisCarmichael,Manager ba.com & Mobile Innovation,British Airways(tbc)

Mobile Technology – Cut through the Hype and Understand the Practicalities of Where to Invest and Why

• Yourcustomersaremobile-whyaren’tyou?Cutthroughthemisconceptions and unfulfilled promises to reveal a wealth of opportunity for value creation

Hear Real-world Case Studies from across the Travel industry on Mobile and Location-based Services

HiltonHear how Hilton have used mobile as an opportunity to provide a unique commerce and loyalty experience to support both leisure and corporate customers

What was the strategy behind their mobile project and how did theyexperiencea190%increaseYOYinQ12009?

ChrisLaRose,Director of Web Strategy & Testing,Hilton Hotels(tbc)

LufthansaLufthansa offers an extensive range of services via mobile and has been marked as an industry leader in this area. How have Lufthansa successfully sought to meet customer wants and expectations? How did they achieve over 90% satisfaction rates from their mobile users?

StefanieHeucke,IT-Project Manager Mobile Services,Mobile Services,Lufthansa

lastminute.comLocation-based services (LBS) – A vast untapped opportunity for travel companies. Hear what 4 key enablers in 2008 led lastminute.com to re-engagement in mobile and LBS and the 3 underlying themes on which they have decided to deliver current and future mobile initiatives. How are they using directional search applications?

MarkoBalabanovic,Head of Innovation,lastminute.com

Analyse Key Travel Trends – Ensure You Make the Right Investment for Your Business to See You Through Unpredictable Times

• Analyse the current travel industry environment and hear which consumer travel purchasing trends are likely to represent long term shifts in behaviour, worthy of investment, and which are just passing blips

• Whatfactorsmostimpacttravelconsumerbehaviourandhowcan you accurately predict future trends?

• Whenisthebesttimetoinvestinnewtechnologyforyourbusiness?

• Ensureyoudon’triskmakingcostlymistakes-heartoptipsfromour experts on how to make the right decision for your business

• UnderstandhowtosetclearKPIsandearnmanagementbuy-infor new technology projects

JohnTPeters,CEO,Tripology

Optimise Your Multi-Channel Distribution Strategy for Maximum Return on Investment

Seamless integration across all your channels with the right content, the right price, and the right message displayed in each channel and the maximum revenue achieved for each sale – isn’t this the dream?

• Whichtechnologiescanhelpyoumaximiseyourrevenuesandcontrol costs across multiple channels?

• Isthetechnologyavailabletoachieveafullyautomatedandaccurate channel management policy across all channels?

• Whatisthebestwaytoconnecttothirdpartydistributionsystems to make the best use of your inventory whilst still selling it on your terms?

• Whatnewconnectivitylanguagesandtoolsareonthehorizon?

• Understandwhichchannelyourcustomersprefertousetobook,the journey they took to get there and what product best suits their needs

• Identifyyourmostvaluablesaleschannelsandcapitaliseontheopportunities to up-sell and cross-sell to your customers across their preferred channels

• Withanever-increasingnumberofchannelstoreachyourcustomer, how can you ensure consistency of message and standard of service across all channels?

MatthiasMahr,e-Commerce & CRM Director,EurostarMore speakers to be announced shortly

Network with the global travel industry at World Travel Market’s 30th birthday celebrations. Discuss the day’s info-packed presentations and cement the partnerships that will see your business thrive in 2010

Reserve your Place Before 18th sept and save £200!

day 1 - 11 november 2009 day 2 - 12 november 2009

Search Futures – Discover Innovative Ways to Drive Quality - Not Junk - Traffic to Your Site – that Converts

It’s estimated more than 80% of web users visit travel sites but don’t make a booking. Ensure your search strategy emphasizes conversion as a top priority

• HowcanyouincreasethereturnonyourPPCinvestment?Uponwhat should you base decisions on PPC spend?

• WhataretheprosandconsofCPAandCPCadvertisingintermsof cost and the ability to track?

• Learnhowtodevelopahighlytargetedandpersonalisedsearchcampaign

• What’stheeasiestwaytotargetyoursearchtermstoreachaspecific audience e.g. affluent travellers, silver surfers?

• Understandtheimportanceofaccurate,triedandtestedlandingpages

• Howcanyouexploitthepowerofsocialmediatoimproveyoursearch engine optimisation?

• Videosearchoptimisation–Heartoptipstoachieveoptimalresults

GarethGaston,MD,Octopus TravelMichaelRhodes,e-Commerce Director,Leger Holidays

Track and Target Your Most Valuable Customers – Use the Latest Tracking Tools to Understand the Customer Journey

• Thelastclick–howimportantisthelastclickindeterminingwhat motivated a consumer to purchase?

• Howdoyoudecidethemostsuitablecustomerdemographicand/or behaviour to target?

• Howdoyoudecidewhichdepartmentisresponsibleformanaging customer behavioural tracking tools?

• Justhowmuchcansegmentationandpersonalisationaddvalueto your business? What are the costs involved and the likely return on investment?

• Usebehaviouraltargetingandadvertisingtomanageyourcustomer base the most effectively throughout the peaks and troughs

• Willmorethirdpartysiteschoosetosellcustomercookiedata?What impact would this have on behavioural advertising?

FrankPon, e-Business Development Director,KLM

Use Accurate, Compelling Content to Increase Conversions

• SourcecompellingcontenttobothdrivetrafficANDincreaseconversions

• Understandtheimportanceoftherightcontenttodevelopthedesired levels of customer interest and expectation across all your channels

• Videocontent–offermultipledistributionmethods(Podcasts,online video players, RSS) for your video content

• Understandbestpracticesinencodingrichmediacontent

AnthonyRawlins, MD,Digital Visitor JustinReed,Head of Online Marketing,Visit Britain

Usability is Crucial – Fine Tune Your Booking Path for Maximum Conversion

• Understandtheimportanceofanalytics-Identifywherecustomers enter your site and the reasons why they leave before purchase

• Learnhowsimpletweakstothebookingpathcandramaticallylift conversions

• How‘lean’shouldyoukeepyourbookingpath?

• Hearthelatestexamplesof‘checkout’and‘shoppingbasket’best practices

• Whateffectdouserreviewshaveonconversionratesandwhereshould they be inserted in the booking path (if at all)?

• Isyourbookingpathtoorigidtocopewiththenewcustomerreality? What technology is available to get the right flexibility to increase conversions?

VickyBrock,Co-Founder,Highland Business ResearchKatieMansfield,Director, Direct Channel Marketing,Hertz EuropeCameronJones,Director Business development,Expedia

Social Media and UGC – Where should you Invest Your Resources and Why?

• AnalysethestrategicimportanceofsocialmediaandUGCforthe future of the web and online travel

• Whatisthebusinesscaseforinvestingvaluabletimeandresources in social media initiatives?

• UnderstandtheimportanceofsettingandadheringtoclearKPIsfrom the outset

• Whatrolecantechnologyplayingainingcriticalmassforyoursocial media initiative?

• Whatmetricsareavailabletomeasuretheeffectsofyoursocialmedia strategy? How much time and resources on average need to be dedicated to this?

• Howcansocialmediabeusedtogaininvaluableinsightintoyourcustomer wants and needs?

• Whataretheadvantagesandpitfallsofdevelopingyourownsocial media applications?

• Navigatethesocialmediaminefieldsandgetontracktopositivecustomer engagement

ElliottPritchard,New Media Manager,P&O CruisesPhillipaEllis,Consumer Marketing Manager,Lonely Planet(tbc)SandraLeonhard,MD,Cheqqer(PartofTUIPlc)

The Get Funded Show @ World Travel MarketExCel, london, 11-12 november

organised by:

Welcome to The Get Funded Show… …the travel industry’s showcase of emerging innovation

Travel is – and always will be – primed for innovation. The variety of products, multiple channels and range of technologies across the industry make it ripe with opportunity. With the economy strengthening, entrepreneurs are poised to capitalise on returning growth to the travel market. The Get Funded Show@World Travel Market is a celebration of innovation in the travel sector. I hope you will join us to take part in the evolution of our industry.

Tom Ellum Director – The Get Funded Show

What is The Get Funded Show?The Get Funded Show@World Travel Market is a high-profile innovation showcase bringing together top entrepreneurs – past and present – in a fertile environment for ideas and inspiration. 24 carefully selected innovative travel companies will compete across two days to be crowned the most innovative in the travel industry.

They will be judged by our Travel Gurus - including the pioneers behind some of the most successful exits in travel history - and our Investors - who manage billions in travel and technology investments. On top of their keen insight, there will be presentations

specifically designed to help travel companies succeed. Plus, frank discussion with the deal makers of some of the largest travel companies in the world on what they look for in mergers and acquisitions.

What Innovation will I see?The companies involved are selected on the merits of their innovation and ability to impact the travel industry. So, whilst it’s not possible to tell you exactly who will be there we can outline a few game-changing trends our prospective entrepreneurs are capitalising on…

Mobile has – and will continue to – impact travel. Consumer adoptions and

technology have come of age to present a viable and potentially lucrative new channel. But online is not dead – far from it! Online travel continues to grow and ongoing initiatives are rapidly evolving the online travel landscape.

And that’s not all. The travel product is changing to meet increasingly demanding consumers. So is how customers search for, find and buy travel. Technology is also developing, offering advantages in cost, reliability and efficiency. One thing is certain: where there is an opportunity in travel, there is an entrepreneur ready to capitalise. Only at The Get Funded Show will you be privy to the best minds in the industry.

Just a few of the companies approved so far...

Two days, 24 companies selected from over 250 applicants.

JoIN Travel’S brIGhTeST mINdS aNd deepeST pocKeTS

“The Get Funded show was launched to put investors

together with entrepreneurs, to give founders exposure and

mentoring from successful business leaders, to allow angel

investors and VCs the opportunity to evaluate funding opportunities, to showcase to the world the next

wave of travel and technology innovation. It is the ‘must attend’

event of the year”

DavidScowsill,Chairman,Yuuguu.com

Chair of The Get Funded Show

[email protected] www.getfu ndedshow.com +44 207 375 7551

Limited spaces available - apply now!

Also at World Travel Market this year

The Get Funded Show @ World Travel MarketExCel, london, 11-12 november

All major travel companies should take note of the companies pitching at The Get Funded Show. Time and again agile new entrants have shaken up the industry and affected how travel companies must operate. Only by attending this event can business development managers, strategists, corporate development managers, heads of innovation, partnership managers, technologists and CEOs benchmark their entrepreneurial edge and ensure they stay competitive. What’s more you’ll be rubbing shoulders with the top innovators in the industry. Imagine meeting the next Farecast, Tripadvisor or Twitter and being part of their success!

1 EDUCATION: Hear the thoughts of top executivesonstrategy,innovationand‘thenextbig thing’

2 INNOVATION: Meet the disruptive new entrants who will shape the future of travel

3 INSPIRATION: Join leading entrepreneurs – past and present – in a fertile environment for ideas and inspiration

4 OPPORTUNITY: Attend the event where trends emerge and opportunity is created – forget first mover-advantages, move your company to the bleeding edge of innovation

5 RECOVERY: Innovation is integral to travel’s recovery – leave the pessimists behind and join the optimistic game-changers of the future

Why attend? a potent mix of entrepreneurial flair, business acumen and investment expertise

5 reasons to attend

strategic Partners

The must-attend event for any company wanting to be ahead of the curve

Media Partners

Travel Gurus: -RogerAllard,Chairman,All Leisure Group

AndyPhillipps,co-Founder,Active Hotels

HugoBurge,Executive Chairman,Cheapflightsand Founder,Howzat Media

JohnKent,Founder and CEO of youtravel.comand the founder ofAquis Hotels and Resorts

DineshDhamija,Founder,eBookers

SteveEndacott,Owner and CEO,On Holiday Group

GlennFogel,EVP Corporate Development,Priceline

CreeLawson,Founder and Chairman,Travel Ad Network

PeterWaller,Group Mergers and Acquisitions Director, Thomas Cook

PaulEvans,Founder and Chief Executive,Low Cost Holiday Group

DhruvShringi, Founder,Yatra

DeirdreBounds,Founder,i-to-i

PatrickHoffstetter,Managing Director UK,lastminute.com

FaisalGalaria,ex-Managing Director,Kayak Europe & Angel Investor

JeffWasson,Founder,TravelNow.com

Speaker to be Announced,TUI

Investors: -JasonKatz,Founder,KP Capital

NicBrisbourne, Partner, DFJ Esprit

AlexHoye,CEO,Latitude Group;Board Member,Seedcamp and Cambridge Angel

RobertoBonanzinga, Partner,Balderton Capital

DebuPurkayastha,Principal - Corporate Development / M&A,Google

BillMorrow,co-Founder,Angels Den

SteveSchlenker,Managing Partner,DN Capital

DanielSmith,Assistant Director, New Investments,ISIS Equity Partners

WillFraser-Allen,Deputy Managing Director,Albion Ventures

AlexisBonte,co-Founder, CEO and Angel Investor,eRepublik Labs

TimRigby,ExponentPrivate Equity

JamesStoddart,co-Founder, Bestport Ventures LLP

JoshBell,Head of Financial Services,Dawn Capital

JasonPurcell,CEO and Founder,FirstCapital

RoryStirling,Investment Manager, MMC Ventures

JoIN Travel’S brIGhTeST mINdS aNd deepeST pocKeTS

supported by:

[email protected] www.getfu ndedshow.com +44 207 375 7551

Also at World Travel Market this year

EyeforTravel’s Travel Technology Summit 2009

Register today at www.eyefortravel.com/wtm/technology

Cut costs. Make more money. Keep customers happy.

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Call gina +44 (0)207 375 7197 or sinead +44 (0)207 375 7228 and we’ll book you in!

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The European Online • Travel Report 2009

Includes 2 exclusive • networking lunches

This pass includes –

Full access to the • 2 day conference

Coffee and • networking drinks

A video of the full • event proceedings to share with your colleagues

Includes 2 exclusive • networking lunches

This pass includes –

Full access to the • 2 day conference

Coffee and • networking drinks

Includes 2 exclusive • networking lunches

This pass includes –

Full access to the • 2 day conference

Coffee and • networking drinks

Includes 2 exclusive • networking lunches

*This pass is not refundable

This pass includes –

Full access to 1 day • of the conference

Coffee and • networking drinks

Includes an exclusive • networking lunch

Please enquire if you • wish to purchase the event video

Network and do business - right at the heart of World Travel Market. Enjoy access to insightful presentations, networking drinks and an exclusive networking lunch

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