Transportation portfolio

Ajay CHOUDHARYInternational transportation DesignerDSK ISD India Pune.

Renault FortwoBrief- To design roadster interiors for older population around the globe.Personal Project- 4days.

Renault FortwoAnalysis

User Fact file

Buying green vehicles is status symbol.The Green efficiency will be the future.

Old population have disposable income to buy a roadster.The roadster market will show healthy graphs in coming years.

Old population

Young population

Roadster buyers are male’sWith the average age of 45 years.

Evolving a form by stepwise morphogensis of a cell

Idea to evolve a sculpture through this process.

Bounding a self-growing sculpture through the process

Renault FortwoTheme development

Hand gesture shows protection and envelope.

Fluid spacing structure.

Renault FortwoDesign Development

Renault FortwoFinal proposal

Design focuses on minimalistic approach with tech-savy feeling.

Holographic display for easy of accessand for .

Solar panels integrated into the dashboard for harnessing energy for interiors.

TVS MotorsBrief- To design sportbike for Indianyouth for 2015.Group Project of 4membersDuration- 3monthsTeam Leader-Ajay CHOUDHARYDigital designer-Satyajit KUlKARNI

Indian Market Analysis

Bike industry growth in last 16 years in India.

Market Segmentation.

By 2015 Niche market will booming .Total Market of 1million UnitsWith expected growth of 1-2%per year.

TVS Motors is India’s 2ndLargest MotorbikeManufacturer.

One in five use two-wheeler as mode of transport.

13X=

Entry levelMed level

TVS MotorsDesign process Theme development

Forward direction stanceHigh Ground clearance.

TVS MotorsProfile Development

TVS MotorsFinal Design

XNR-250Racing Dna unleashed

TVS MotorsCommunication poster

Peugoet Vans Brief- To design show concept van Personal Project- 2days.

Peugoet VansFinal design

The vans has strong structurecapsulating the cargo of the van..

Mini cooperBrief- To design interiors inspiredfrom aviation world.Personal Project- 5days.

Volumes

Details

Volume inspired from fuselagestructure.

Mini cooperTheme Development

Mini CooperDesign Development

Mini CooperFinal Design

Renault trucksBrief- To design Futuristic Truck for India in 2020.Group Project of 4membersDuration- 3monthsTeam Leader-Ajay CHOUDHARYDigital designer-Madhur ILLA

The long haul truck market in India will rise due to tremendous growth in Infrastructure..

Truck Cabin building in INDIA.

StoryboardTruck are today’s elephants which gives the idea of interior theme Ride the elephant.

Renault TrucksDesign Process

Renault TrucksTheme development

The Silhouette of the truck is inspired by the elephant truck.

The truck resembles the idea ofride the elephant.

The truck with strong lines to make it look robust.

Renault TrucksFinal Design concept

The Visible Metal structureto show cabin strength and reliablity.

The Dyson blade Intake to improve air ventilation to

combat hot Climatic in India.

Renault TrucksInterior DevelopmentThe genealogy morphogenesis process.

Renault TrucksFinal Design

Colorama inspired from the Indian traditional village theme.

Eye-Level instrument panel forbetter visibility and safety.

Centre console with Hot plate,Energy is recovered from enginefor the hot plate

Volvo Cars Brief- To find new market range forVolvo Cars..Personal Project- 4days.

Micro-car are efficient and affordable.

Design processVolvo product range Theme development

SUV

Estate

Saloon

Opportunity in micro car segment.

VolvoDesign development

The volvo will be called as Cosmos.

The car gives has strong fluid lines and softvolumes to make it look strong and subtle.

VolvoFinal Design

Mercedes A.I Brief- To design Vehicle with new user experience and using intelligent materials for 2040.Personal Project- 4days.

Design processInspiration

Indian Architecture

Indian Mythology

Intelligent Materials

StoryBoard

Space craft like chariot form.

Modern interpretation of the Chariot from Indian Mythology.

MercedesTheme development

MercedesDesign development

The evolution of Vehicle design form from the sculptural form created.

MercedesFinal design

Side profile

The evolution happening in stagesfor the vehicle.

Concept ArtExpressionPhoto zeppelinNano morpho Balloons

Struck-tura

New Photo Clickingexperience in air.

MiscallenousExpression

Thank youAjay [email protected]