Transmedia Storytelling for Filmmakers

“Life is not measured by the number of breaths we take,

but by the number of moments that take our breath away”

• Taking the audience on an emotional journey beyond the movie

• A journey that goes from moment to moment in someone’s life

Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

The film business is dead.

Long live filmmaking.

The Internet and Mobile Revolution

The audience has moved on

• Zack Braff

• Rob Thomas

• Spike Lee

24

Incit

Spread, Attention and Credibility

Rev

en

ue

GoodPoor

Go

od

Po

or

YouTube

App StoreOfficialsite

piracy

DEVELOP IMPLEMENT

MEASURE & MONITOR

44

What will the audience do? How will they be engaged?

Gaming Role-playing

Observing Exploring

THINK

FEEL

DO

Moral dilemmas, meaningful choices

Role-play,provide building blocks

Reflection, consideration Exploring, discovering

Gaming Role Playing

Observing Exploring

THINK

FEEL

DO

Wastelanderexperience

Psychopholexperience

TarotCards

Web Series

Transmedia Producer (Robert Pratten)

Psychophol

(Cassi)

Wastelander

(Berta)

Tarot Cards

(Tara)

Web Series

(Robert)

Graphic Design & Branding

(BTL Brands)

Feature Script (Simon Cluett)

Producer (Jonathan Sothcott)

www.psychophol.com

• Marketing budget = $0

• Production budget = $500

• Total Net Kindle Revenue (2011) = $1748

• Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94)

• Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales

• Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727

Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.

Tipping point