www.act-on.com | @ActOnSoftware | #ActOnSW Transforming Your Marketing Team Into A Content Powerhouse Join the @ActOnSoftware conversation on Twitter and discover what others are saying about us: #ActOnSW
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www.act-on.com | @ActOnSoftware | #ActOnSW
Transforming Your Marketing Team Into A Content Powerhouse
Join the @ActOnSoftware conversation on Twitter and discover what others are saying about us:
#ActOnSW
www.act-on.com | @ActOnSoftware | #ActOnSW
Today’s Presenters
Atri ChatterjeeCMO, Act-On Software
CC ChapmanAuthor, Thought Leader
Joe PulizziCCO, Content Marketing Institute
www.act-on.com | @ActOnSoftware | #ActOnSW
Crafting your Story• Identify corporate goals and direction
• Understand your audience
• Sweet Spot
• Image in the marketplace
• Company’s value prop
• Make story interesting!
Interesting
www.act-on.com | @ActOnSoftware | #ActOnSW
Finding Inspiration – Audience and Content• Harness the chatter
• Targeted engagement
• 1:1 content
• Customer success stories
www.act-on.com | @ActOnSoftware | #ActOnSW
Reaping the benefits of your content
Distribute
Replicate
Enhance
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