Traditional Holidays & Out- of- the- Box Brand Campaigns- Part II of our Holiday Calendars for Social Media Manager Series

Part II of our Holiday Calendars for Social Media Manager Series

TRADITIONAL HOLIDAYS & OUT-OF-THE-BOX BRAND CAMPAIGNS

Some of our clients

Holidays usually guarantee huge engagement for brands. Our previous

report highlighted how even the strangest of days are a big point of

conversation. This report brings to light the creative, out-of-the box

campaigns that brands ran during traditional holidays.

Don’t forget, all images are clickable and are hyperlinked to their original

post. So click through and enjoy the report!

SYNOPSIS

JANUARY

20th

31st

Martin Luther King Day

Chinese New Year’s Day

1.

New Year’s Day

New Year’s Day 1st

Skittle’s post on New Year’s Day brought the brand an Engagement Alert*. Though a post at the end of the month got more people talking, this post is a quintessential example of the brand’s tone of voice.

1st

*The Unmetric platform triggers an alert triggers an alert every time something happens that is different from normal, be it growth, engagement, mentions etc.

FEBRUARY

17th

Valentine’s Day

President’s Day

2. Valentine’s Day

Humor, as always, worked like a charm for Taco Bell. Their Engagement Score* peaked on Feb 14th thanks to their Valentine’s Day tweets.

Super Bowl Weekend

14th

14th

MARCH 3.

4th Mardi Gras

8th Women’s Day

St Patrick’ s Day

St Patrick’s Day 17th

17th

The brand posted 42 times in March, and 80% of the Likes, Comments & Shares were brought in by their 5 St Patrick’s Day related posts.

Jameson Irish Whiskey posted 5 updates relating to St. Paddy’s Day. This was the post with the highest Engagement Score.

APRIL 4.

18th Good Friday

20th Easter

21st Patriot’s Day

Easter 20th

Innocent Drinks’ Venn diagram was one of the very few innovative tweets on Easter. In spite of having no offers or chocolates in the image, the tweet attracted a fair amount of attention.

MAY 5.

11th Mother’s Day

26th Memorial Day

6th Teacher’s Day

Mother’s Day 11th

Kraft Dressing’s bold Mother’s Day wish came from the ‘Zesty’ Guy. This post was one of the top 5 most engaging posts in May for the brand.

JUNE 6.

14th Flag Day

15th Father’s Day

21st Summer Solstice

15th Father’s Day

With an Engagement Score of 1,000, this was one of the most engaging posts for NatWest in 2013.

JULY 7.

11th World Population Day

Independence Day

27th Parents’ Day

Independence Day 4th

4th

This image of the Statue of Liberty standing on a Marshall amp with a Gibson guitar became the most engaging post for the entire Consumer Electronics Sector in July.

AUGUST 8.

Friendship Day

SEPTEMBER 9.

Labor Day 1st

Constitution Day 17th

International Peace Day 21st

21st Labor Day

Visa combined a Labor Day greeting with their #GoInSix campaign. This was one of the top 10 most liked posts in the campaign.

OCTOBER 10.

M&M’s USA regularly implements holiday greetings in their content strategy. It brings in the highest Engagement Score for them when compared to any other type of updates.

Columbus Day 13th

United Nations Day 24th

Halloween 31st

Halloween 31st

NOVEMBER 11.

Veteran’s Day 11th

Universal Children’s Day 20th

Thanksgiving 27th

Thanksgiving 27th

Oreo, ever the creative brand, created a Vine for Thanksgiving called the ‘snack hack’. The vine stayed in tune with the brand’s message and was also relevant to the holiday. It also attracted a funny conversation with TacoBell on Twitter.

DECEMBER

Hanukkah

Christmas

12. Christmas

31st New Year’s Eve

16th

25th

25th

Coke Zero created an entire campaign around bad Christmas sweaters. This campaign was widely promoted on Twitter and performed brilliantly for the brand.

Unmetric compiled this report by sourcing data from its own benchmarking platform.

Click here to gain access to all this data by claiming a free 6 day trial.

We analyze data from:

Please contact us at [email protected] or

drop us a line on Twitter with @unmetric