Trace Register Overview 030311

Traceability

Delivering Trust in the Supply Chain

Agenda

• Trace Register

• Challenge

• Solution

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• Founded in 2005

– based on seafood industry operational

experience

• Headquarters in Seattle

– Operations in Europe, China, Japan, Thailand,

Vietnam, Indonesia, Ecuador , Brazil

• System Operational in 2006

– Current version 3.2

• Supports leading standards

– GFSI, GlobalGAP, PTI, GS1, etc.

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Web Based Traceability

Helping you trust what you buy

Trace Register

• Over 500 customers

– 24 countries, 7 languages

• Mandated by Aquaculture

Certification Council

– Best Aquaculture Practice

• Used for Wild and Farmed

– e.g. Kwik’Pak, BAP

• Working with Leading Buyers

– Retailers and Food Service

• Working with Leading

Suppliers

– North America, Europe, Asia,

Central and Latin America

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Traceability Drivers

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Safety & Quality Sustainability & Legality

Branding & Marketing

Full Traceability

must be

“Internal” and “Chain”

Traceability Challenge

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Most Companies

Have “Internal”

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Traceability Challenge

Retail

Food Service

Challenge is

“Chain”

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Traceability Challenge

Information

Supply Chain

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Traceability Challenge

• Global and Multi-Lingual

– 24/7 Access and Availability

• Works With Your Business

– existing numbering and coding

• Flexible and Comprehensive

– Feed, Ingredients, Treatments

– Sharing of documents

• Cost Effective

– Easy to Implement/Use

– Rent not Own

• Secure and Confidential

– Audit trail, accountability

End to End Supply Chain Visibility

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Functionality

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• Trace Back to Source

• Track Forward from Source

• Comprehensive Product Data

• Certification Verification and Management

• Document Management

• Third Party Lab Testing

• Reporting

• Branding and Marketing

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Trace Back to Source

Problem Identified at Retailer

Traced to Original Producer

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Track Forward

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Identify Product Recipients

Retailer 1 Retailer 3

Retailer 4

Retailer 2

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Comprehensive Product Data

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Certification Verification and Management

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Document Management

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Third Party Laboratory Analysis

Reporting

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Branding and Marketing

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Engaging the Consumer

Educating and Telling a Story

www.kptrace.com

Product Code – T01-101107

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www.kptrace.com

Engaging the Consumer

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Engaging the Consumer

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Engaging the Consumer

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Engaging the Consumer

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Engaging the Consumer