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1 TOTAL QUALITY MANAGEMENT Prof. (Dr.) Satish Ailawadi
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TOTAL QUALITY MANAGEMENT

Prof. (Dr.) Satish Ailawadi

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FUNDAMENTAL CONCEPTS OF TQM

• Total quality management is both a philosophy and a set of guiding principles that represent the foundation of a continuously improving organization.

• Encompasses mobilizing the entire organization to satisfy the demands of the customers.

• TQM is focused on routine involvement and participation of everyone in the organization in the systematic improvement of quality.

• It involves each individual and group within all parts of the organization.

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• TQM provides a way of life to constantly improve performance at every level and at in every activity, by creating a positive environment for continuous improvement based on

- Team work- Trust and Respect- Examining the processes in a systematic

manner- Application of quantitative methods and

analytic techniques

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Deming’s Chain Reaction

Improve quality

Decrease costs due to less rework, fewer mistakes, fewer delays and snags, and better use of time and materials

Improve productivity

Capture the market with better quality and lower prices

Stay in business Provide steady jobs and more jobs.

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A shift from traditional approaches to quality

QUALITY CONTROL-Quality standards -Statistical quality techniques-Process performance -Treating quality problems

QUALITY ASSURANCE-Quality systems (ISO 9000) -Quality planning - Quality policy- Quality costing - Problem solving

INSPECTION-Error detection- Rectification

TOTAL QUALITY MANAGEMENT -Involvement of all employees, customers and suppliers - Empowered employees- Teamwork - Quality strategy based upon a common mission and vision-Process oriented

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• TQM can be perceived as being concerned with the following

- Meeting the needs and expectations of customers.

- Covering all parts of the organization- Examining all costs which are related to quality- Doing things right the first time i.e. quality

designing rather than inspecting.- Developing the systems and procedures which

support quality and improvements- Developing a continuous process of

improvement

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• TQM concerns incremental and ongoing improvement of yourself, your work, and your organization.

• The Kaizen philosophy is imbedded in the TQM concept and encompasses the continuous and gradual improvement of all employees in the organization.

• Leads to improvement in employees’ personal output on a daily basis

Kaizen Philosophy

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Important Kaizen Rules• Work with and according to guidelines• Problems are opportunities for

improvements• Retrieve information where it happens• Consider the facts• Work according to the plan• Avoid waste• Order and neatness• Keep appointments

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Deming Wheel- focal point in Kaizen Approach

• In the Kaizen approach “Deming Wheel” is central, consisting of a cycle of activities necessary for effective quality improvement.

• The cycle consists of Plan, Do, Check, and Act.1. Plan- Define the problem, analyze the causes and draft an

action plan for solving the problem.- Determine the quality objectives, and critical success

factors.- Define performance indicators, collect and analyze the

process data, generate the possible solutions.- Select the most feasible solution and work it out.

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2. Do

- Implement the plan on a limited scale or conduct an experiment to test the proposed improvement.

- Train all involved employees in the use of quality improvement methods and techniques.

- Describe the process which is considered for improvement and form project teams to lead the process.

3. Check- Evaluate the trial project with performance indicators.- Verify whether the improvement has been successful.- What have we learnt?

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4. Act- Implement proven improvements.- The improvements are documented in standard

procedures so all employees involved are well informed on how to handle in future.

- Usually the cycle gets repeated under different circumstance and conditions to test how consistent the results are.

ACT PLAN

CHECK DO

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Quality Principles

A. Customer focus and customer involvement

- Employees regularly visit their customers.

- Customers are known and understood

- Customers’ needs are integrated in the activities.

- More is being done than the customer expects

- Satisfied customers are priority number one.

- Changing customer needs are systematically collected and lead to improvement.

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B. Involvement of all employees• Voluntary total involvement of everyone.• Teamwork that leverage the knowledge and

provides synergy based on open communication, respect and trust.

• Skills are developed on the basis of “Learning by doing”.

• Decisions on the basis of consensus.• The present situation is open for discussion.• Investing in knowledge.• Empowered employees• Entrepreneurial approach and leadership skills at

all business levels.

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C. Consistency of purpose

- An inspiring mission and vision is developed and communicated to all organizational levels.

- SMART- goals are formulated and preserved.(Specific, Measurable, Achievable, Realistic, and Time specific).

- Managers are consistent in their behaviour regarding these goals.

- Guidance is given to quality improvement process.

- There is commitment at top management.

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D. Act according to facts

- Work according to facts and not based on rumours or feelings.

- The causes and consequences of problems are analyzed according to “measuring is knowing”.

- Goal oriented data is gathered and interpreted accordingly.

- Measurements are based on figures; verify everything with data.

- Quality costs are analyzed.

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E. Process oriented- Internal customers are also satisfied.- The process is more important than the results; address

the means of work accomplishment and not the outcomes.

- The effectiveness of process is measured.- The output is standardized.- The processes are documented in schemes and standard

working procedures.- Suppliers are regarded as partners and long term

relationships are established.- The TQM culture is expanded to suppliers.- Reduction of process variations occurs continuously.

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F. Focus on continuous improvement.

- Employees improve themselves and their work and help others improve themselves and their organization.

- Problems are regarded as a means for improvement and a chance to improve processes.

- Emphasis on problem prevention instead of correction.

- Improvements are based on cross-functional, structured, and holistic approach, and are continuously documented.

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- Multidisciplinary improvement teams are established.

- There is a working climate in which continuous improvement is a way of life.

- Improvement of whole and not just the parts.

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Deming’s and Crosby's 14 points for quality improvement

S.No. Demimg Crosby

1. Create constancy of purpose towards improvement of product and service .

Establish management commitment

2. Adopt the new philosophy Form interdepartmental quality improvement teams.

3, Cease dependence on inspection Establish quality measurement.

4. End awarding business on the basis of price tag

Evaluate the cost of quality.

5. Improve constantly the system of production and service.

Establish quality awareness.

6. Institute training on the job. Instigate corrective action.

7. Institute leadership. Ad hoc committee for the zero defects programme.

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S.No. Deming Crosby

8. Drive out fear, so that everyone may work effectively for the company.

Supervise employee training.

9. Break down barriers between departments.

Hold a zero defects day to let all employees realize that there has been a change.

10. Eliminate slogans and exhortations.

Encourage individuals to establish improvement goals for themselves and their groups.

11. Eliminate quotas or work standards.

Error cause removal.

12. Give people pride in their job. Recognize and appreciate those who participate.

13. Institute education and a self-improvement programme.

Establish quality councils to communicate on a regular basis.

14. Put everyone to work to accomplish it.

Do it over again to emphasize that the quality improvement programme never ends.

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• Total quality management is a common method to improve the whole organization stepwise, structured and systematically according to hard work, discipline, intensive training, and consistent implementation of techniques and resources.

• The quality principles form the foundation of TQM and are expressed in the four pillars of the TQM-house, namely

1.Problem solving Discipline2.Interpersonal skills3.Teamwork4.Quality improvement process.

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Employee involvement, Structured, Stepwise, Discipline, Consistency.

Problemsolvingdiscipline

InterpersonalSkills.

Teamwork Qualityimprovement process

Total Quality Management

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• The success of TQM improves proportionately in conjunction with the percentage of employees within the organization who master this quality attitude, mentality, and skills,

• TQM covers all parts of the organization.

• For an organization to be truly effective, every single part of it, each department, each activity, each person and each level must work properly together, because every person and every activity affects and in turn is affected by others.

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What is Quality?• Degree to which a set of inherent characteristics

fulfills requirements.

• Many of us tend to equate quality with lluxury and expense.

• If asked to rank, for quality

- A Rolls Royce

- A Formula One racing car or

- A compact family saloon

• Most people would choose the Rolls Royce as possessing the highest quality of the three.

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• To use the definition of quality given earlier and to arrive at a ranking decision we need to examine another definition of quality “Grade”.

• Grade is defined as “category or rank given to given to different quality requirements for objects having the same functional use”.

• For example, classes of airline ticket or categories of hotels.

• When planning the quality requirement for an object, the grade for quality requirement must be known.

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• The examples of Rolls Royce, Formula One racing car and a compact family car have very different functional uses and it becomes necessary to compare each one of them with vehicles having the same functional use.

• This promotes an alternative definition of Quality as “Fitness for Purpose”.

• The problems this raises are ‘Who is to judge the fitness for purpose”?

- Should it be the customer?- Should it be the manufacturer or provider of

service?- Should it be an independent auditor?• Fitness for Purpose provides an element of

subjectivity.

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Working effectively to achieve quality• A common agreement is required on what quality

means.• It does not mean that all products need to be “gold

plated’.• It does not mean when buying a family saloon car that

all luxuries of a Rolls Royce need to be built into achieve quality.

• The basic quality objective is to provide products and services that meets the needs of the customers.

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• Individuals, based on their experience with the products, form an opinion about quality.

• From varying ideas and suggestions for defining quality one idea becomes clear in all cases-the need for customer satisfaction.

• The multitude of suggestions make it appear that quality is a moving target and is difficult to achieve.

• In fact, it is not so.

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Quality is “Conformance to

Specifications” • Conformity is ‘Fulfillment of a requirement”

• The Rolls Royce that meets all its specified requirements is a quality product.

• The family saloon that meets all its specified requirements is equally a quality product.

• Dr. Deming defines quality as the need to “provide customers with what they need, when they need it and at a higher perceived value and lower cost than anyone else.

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Prevention rather than detection to achieve quality

• Traditional methods include inspection, tests, audits to detect errors and eliminating them by scrapping or reworking products to conform to specification.

• This system of appraisal is commonly categorized as “Quality Control”.

• Inspection is the king.• During late 1950s and early 1960s the principle

of achieving quality by inspecting-out reject products was challenged.

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• It was realized that quality is inherent within the product and cannot be introduced once the product is made.

• The philosophy of “prevention rather than detection” provides the opportunity for eliminating the potential for error.

• It involves identifying opportunities for error and taking actions to eliminate those opportunities before a problem arises.

• It results in the contemporary quality expression of “Quality Assurance- Right First Time”

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Prerequisites of TQM and Possible Actions

1. Know your customers, both external and internal:- Who they are, their current needs, and their future

requirements. - Respond to their changing needs.- Do not forget the users.1.1 Possible Actions- Customer surveys- Functional analysis - Quality cost analysis- Quality function deployment

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2. Know your competitors2.1 Possible Actions- Customer surveys- Competitor analysis- Bench marking3. Know the cost of non-conformance (CONC)3.1 Possible Actions- Quality cost analysis- Functional analysis4. Measure performance against key customer driven parameters4.1 Possible Actions- Customer surveys- Competitor analysis- Bench marking

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5. Make sure that each employee understands and commits themselves to the quality objectives of the business.

5.1 Possible Actions

- Functional analysis

- Education and training

- Communication

6. Management commitment to the continual improvement of quality within the business.

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6.1 Possible Actions- Quality cost analysis- Functional analysis- Education and training- Communication.

7. Define the purpose of each department and activity in terms of satisfying external and internal customer requirements.

7.1 Possible Actions

- Functional analysis

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8. Enable the employees to fulfill their commitment to quality by influencing the programme of continuous improvement.

8.1 Possible Actions

- Education and training

- Communication

- Corrective action task force, corrective actions group.

- Error cause removal schemes.

- Quality circles

- Problem solving 36

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- Statistical process control

- Recognition of performance

- Suggestion programmes

- Self inspection programmes.

9. Wherever possible replace the inspection and correction techniques of quality control with effective preventive actions.

9.1 Possible Actions

- Quality cost analysis

- Functional analysis37

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- Quality Management Systems

- Error Cause removal schemes

- Quality Circles

- Problem solving

- Suggestion programmes.

10.Never accept a non-conforming output in the form of a product for external or internal customer.

10.1 Possible Actions

- Quality Cost Analysis38

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- Functional Analysis

- Education and Training

- Communication.

11. Plan effectively before undertaking any actions.

11.1 Possible Actions

- Quality Improvement Team

→ Apparently, there is no end to improvement.

• The recognition of the necessity to continuously revise the quality thinking is essential to the ultimate success of business venture.

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5 S of Housekeeping• Housekeeping is given a lot of importance in the

total quality management system.

• It reduces the wastage of time and improves the efficiency and effectiveness of work.

• Improper housekeeping may lead to accidents, dull working environment and other work related problems.

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1. Seiri- Orderliness

• The orderliness of manufacturing aids, proper arrangement of raw materials near the machines and keeping the files and drawings in order to make working fast, effective and efficient without wastage of the effort or time and material.

2. Seiso- Clarity

• The clarity of work process, flow process charts, arrangement of raw materials, finished goods and intermediary services make the work place more efficient and effective. 41

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3. Seiton-Tidiness

• Tidiness ensures adequate space for machines and movement of manpower is made easy.

• Tidiness avoids mixing of different materials and it makes product identification easy.

• The chances of rejection and rework gets minimized.

4. Seiketsu

• The cleanliness of the shop floor and the office are mandatory for good working environment, good product quality and elimination of accidents. 42

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This also helps an organization to put up a decent appearance of the organization before the visitors.

5. Shitsuke-Discipline

• Recommends discipline in all the four housekeeping practices together to enhance the effectiveness of housekeeping.

• It ultimately leads to the self discipline of the organization.

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Total Quality Management Pioneers

1.Walter Shewart• Founder of P-D-C-A Cycle• Originator of statistical process control at AT&T

Bell Labs in 1930.2. W.Edward Deming• Led quality revolution in Japan during the post-

world war II period.• Quality is a key competitive advantage.• Deming quality award by Japan is the most

prestigious quality award.

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• Deming’s fourteen points for excellence.• Deming’s seven diseases.3. Joseph M.Juran• Led quality revolution in Japan during the post-

world War II period.• He defined quality as fitness for use by

customer.• Juran’s triology of quality, quality control, and

quality improvement.• Started Juran’s Institute in USA.• Introduced cost of poor quality.

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4. Philip B. Crosby • Started Crosby quality college.• Created the concept of ‘zero defect’.• Defined quality as conformance to requirement.• Crosby’s 14 steps of quality improvement.5. A.V. Feigenbaum• Originator of QM concept• His theory of three steps to quality• Quality leadership, modern quality technology

and organizational commitment.

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6. Taiichi Ohno• Formulated the flexible manufacturing systems

(FMS)• Father of the just-in-time and kanban

manufacturing.• Father of TPS or Toyota Production System.7. Sheigo Shingo• Originator of ‘Single minute exchange of dies”• Introducing the concept of modular

manufacturing.

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8. Kaoru Ishikawa• Originator of fish bone or the cause and effect

diagramme.• Originator of Company Wide Quality Control

(CWQC).• Responsible for initial deployment of quality

circles.• Remove the root cause and not the systems.9. Masaaki Imai• Popularized the Kaizen concept of continuous

improvement.10. E.Goldratt• Theory of constraints

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Deming’s 14 points to reach World Class Performance Standards

1. Achieve constancy of purpose• Top management must define the organization’s

vision, mission and objective with the constancy of purpose .

• The goal integration between the organization and individuals working there is extremely important for individuals to give their best for the achievement of the organizational objectives.

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2. Learn a new philosophy• Challenge the status-quo.• Today’s management is learning, unlearning and

relearning that is relevant to the organization.• The speed and frequency with which the

organization and its employees learn new philosophy decide its growth rate and market leadership.

3. Do not depend on mass inspection (Use statistical sampling technique).

• Emphasizes heavy deployment of statistical techniques in the area of inspection.

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• Deming was of the opinion that the behaviour of the whole group is going to be more or less the same as that of the sample lot taken for the inspection.

• Therefore, why unnecessarily waste precious resources of manpower and time for 100% inspection.

4. Reduce the number of vendors for better control and consistency

• Vendors need to be treated as part of the organization.• There needs to be direct involvement of the

organizations in the statistical process control of the vendors.

• This will lead to improve vendors’ process capability and there will be no need to do 100% inspection.

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• If the vendors are changed frequently for cheaper price, quality of supplies would never stabilize.

• Hence, number of vendors per component should be either one or two to have a better control and consistency in the supplies.

5. Recognize two sources of faults: (a)management and production systems (b) production workers.• There are two types of errors or faults.• One is due to random causes and other is due to

assignable causes.• The random causes are due to faulty process

design or inadequate machine capability.

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• The management alone can solve such problems.

• The assignable errors are due to workers and occur due to faulty workmanship.

• This can be eliminated by providing training to the workers and motivating them properly.

6. Improve on the job training• Deming always described on-the-job training as

the best method of training where the absorption of knowledge imparted during training is the maximum.

• Identify the training needs and the skill level required for each operator and employees.

• Conduct training for best results.

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7. Improve supervision• Improve the supervision at the process level so that not only errors or

mistakes are minimized, but also on-the-job training to the operators is strengthened.

• This will lead to continuous improvement, better productivity and enhanced quality of products, process and services.

8. Drive out fear• Organization should be proactive and there should be employee

involvement at all levels.• Fear should not be the driving force to achieve the end results.

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9. Improve communication• The majority of the labour problems are due to lack

of communication between the workers and the management.

• Communication should be immaculate in terms of training, learning of new technology, setting of new objectives etc.

10. Eliminate slogans and exhortations.• This is quite similar to driving out fear and hence gets

emphasized.• Ensure employees are not exploited.11. Consider work standards carefully and eliminate

quotas• Examine each standard from functional point of view.

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• Do not overdesign or keep tolerances too rigid .

• If it is not required from customer’s point of view and not adding any value, why unnecessary incur additional expenditure.

12. Teach statistical methods

• Implement statistical process control system in manufacturing leading to establishment of process capability

• This would lead to zero defects in products and services.

• Results into enhancement of productivity.

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13. Encourage education and a self-improvement programme.

• A product innovation and development helps in increasing the market share.

• Innovations in process enhances productivity and quality and reduces the cost of production.

• Organizations should have systems like suggestion scheme, quality improvement teams to encourage new skills and their implementation.

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14. Ensure total employee involvement.

• Put everyone to work to accomplish it.

• Involvement should be voluntary.

• This would enable organization to achieve its objectives in minimum amount of time and cost.

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Deming’s Seven Deadly Diseases1. Lack of consistency of purpose to plan product and

services that have a sufficient market to keep the company in business and provide jobs.

2. Emphasis on short-term profits; short term thinking that is driven by a fear of unfriendly takeover attempts and pressure from bankers and shareholders to produce dividends.

3. Performance appraisals, merit rating, and annual appraisal without providing resources to accomplish objectives.

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4. Job hoping by managers.

5. Using only visible data and information in decision making with little or no consideration given to what is not known or cannot be known.

6. Excessive medical costs.

7. Excessive cost of liability driven up by lawyers that work on contingency fees.

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What are Quality Costs?• A particularly powerful technique in improving

quality. • Quality costs are incurred in two ways(a)The costs incurred in the design,

implementation, operation and maintenance of quality management systems, and

(b)The costs incurred through failure of product manufacture or services.

• Quality management systems may range from simple inspection to systems which include consideration of all the management actions affecting the quality of the product or service.

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• Production system failures can result in:(1)Production delays(2)Scrap(3)Rectification work(4)Late deliveries(5)Defective products going undetected, and even(6)Obsolete stocks• The outcome of these failures leads in turn to:(1)Warranty and product liability charges.(2)Complaint administration and investigation(3)Late delivery penalty clause payments(4)Product recall(5)Loss of goodwill

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• Quality costs can also arise from varieties of activities which may not be connected with the quality of product or service; such as

- Sales and marketing- Design and development- Purchasing- Production (including planning & control)- Handling and storage- Delivery, installation and servicing.

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• The control of these activities may lie within or outside an organization.

• The outside influences will come from suppliers, sub-contractors, stockists, agents, dealers or consumers.

• The quality costs can be summarized as;(1)Cost of appraisal(2)Cost of prevention(3)Cost of failure • Studies have indicated quality costs range from

5% to 25% of company’s turnover depending upon the nature of industry, products or services and the level of quality management employed.

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• Studies have also indicated that 95% of the costs stem from appraisal and failure.

• Neither of these costs add value to the product or service and therefore failure costs should be avoidable.

• If the causes of failure can be eliminated it will lead to a reduction in the need for appraisal with the consequent cost reduction.

• Studies have indicated that implementation of effective quality management systems can reduce quality costs to one third of their previous levels.

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Categories of Quality Costs Quality Related Costs

Conformance Costs Non-conformance Costs

Appraisal Costs

Prevention Costs

Internal failureCosts

External failureCosts

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• Appraisal Costs- The cost of assessing the quality achieved.- These costs include the costs of inspection and

testing carried out during and on completion of manufacture.

• Prevention Costs- The cost of any action taken to investigate,

prevent or reduce defects and failures.- These costs include the cost of planning,

setting-up and maintaining the quality management system.

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• Failure Costs-Internal

- The costs arising within the organization of the failure to achieve the quality specified.

- These costs include the cost of scrap, rework and re-inspection and also the consequential losses that result such as interruption in schedules, idle capacity.

• Failure Costs- External

- The costs arising outside the organization because of failure to achieve the quality specified.

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- These include the costs of claims against warranty, replacement, consequential losses, loss of goodwill and penalty clause payouts for late delivery.

→When a quality costing is carried out, it is necessary to consider appraisal, prevention and failure costs in terms of

- Salaries and wage- Consumable materials- Capital equipment depreciation- Various other costs directly related to department

within the organization.→ The loss of goodwill resulting from poor quality is

difficult to analyze and could be very easily be the most expensive of all the quality costs.

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Crosby's Theory on Quality Management-6 Cs

• While Juran propagated that ‘higher quality costs less’, Philip Crosby tried to popularize the concept that ‘quality is free’.

• Crosby is famous for his 6 Cs.

(1)Comprehension

- Ability to understand and absorb the quality related activities, its sustenance and improvements.

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(2) Commitments- Top management, employees, suppliers and the

customers to get committed to work together towards quality management systems.

(3) Competence- For improving the effectiveness and efficiency of the

quality management system and then sustaining the improvement on a long-term basis.

(4) Corrections- Fool proofing the quality management systems by

rectifying the mistakes and deviations and putting the quality management system back on the track for world-class performance.

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(5) Communications- In order to ensure support to the quality

management system from employees, suppliers and customers alike, communication in the organization should be clear without ambiguity.

(6) Continuance- The organization’s good performance and its

continuous improvement is the essence of a world-class organization and its successful operation.

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Four Absolute Requirements for attainment of quality-Crosby

1. The definition of quality is conformance to requirements

- The objective of the quality improvement programme is to get everyone to do it right the first time.

- To achieve this, an organization must get its employees to understand the requirements clearly.

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- The management has to perform three tasks to accomplish this:

(a)Organization should establish the requirements that employees are to meet.

(b)Supply the resources needed by the employees to meet these requirements.

(c)Encourage and help the employees to meet these requirements.

(2) The system of quality is prevention- Inspection, testing and checking after the

job is over is an expensive and unreliable way of getting the quality.

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- What is required is ‘prevention’.- The concept of prevention is based on

understanding the process that needs preventive action.

- The preventive activities are to look at the processes and identify opportunities for the error.

- The errors can be controlled by eliminating the cause of the problem.

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3. The performance of the standard is zero defects.

- Organizations with millions of individual actions cannot afford to have a percent or two to go astray.

- Less than complete compliance with required level of performance could cause big trouble in the organization.

- Companies try all sort of ways to help people not to meet the requirements by declaring things like ‘Accepted Quality Level’

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- The concept has to be ‘zero defect’ that is absolute conformance to the requirement.

- There cannot be a grade or percentage of performance.

- The employees should be aware of what they are supposed to do and do exactly that.

- The employees have to do it right first time to make the organization hassle free.

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4. The measurement of quality is the price of non-conformance

- The price of conformance consists of costs like all prevention efforts, training and education on quality.

- Normally it should not be more than 2% of the sales.

- The price of non-conformance consists of faulty handling of a customer’s enquiry to loss of orders, rejection, delayed delivery, rework, salvaging, etc.

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- It can be as high as 20% and it can eat up the organization’s profits.

- The price of non-conformance is everything that the organization would not have done if it was done right the first time.

→Philip B.Crosby’s theory on ‘zero defect’ and ‘do it right first time’ has been accepted worldwide even though he practiced management mainly in the USA.

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Muri, Mura and Muda- Three Magic Wands of Japanese Management System.

• The three Japanese mantras of ‘muri’ ‘mura’ and ‘muda’ known as ‘3M practice’ is an integral part Japanese manufacturing system.

• The 3M practice brought down the cost of production to bare minimum without affecting the quality or user friendliness of the product.

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• The effect of elimination of muda or wastage is immediately experienced and the results are visible.

• The impact of mura and muri are subtle and not visible but equally significant in attaining the end objective of customer satisfaction and cost reduction.

1.MURI- The word ‘muri’ means ‘unreasonable’ or

‘irrational’ approach to any field of operation.- Muri looks for irrationality with four major

approaches.

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(a) Things or activities that are extremely difficult to do and at the moment beyond the reach should be identified and eliminated from our activities as there is no meaning behind pursuing these activities annd currently beyond the individual’s or organization's capability.

(b) There is futility in pursuing and doing activities that do not make much sense or it is difficult to find reasons for.

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(c) Eliminate the activities that are done because you are told to do so without understanding the reason for doing the same or its underlying benefits from performing such activities.

(d) Eliminate irrational actions or operations that cause undue or excessive fatigue due to a lot of physical effort, frequent stress to body movement, mental fatigue due to unwarranted work place stress, remembering a lot of things, worrying about defects or breakdowns, struggling to read illegible words and symbols etc.

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Application of muri- A case study• A case of Japanese automobile and machine

tool industry.

• American and European car and machine tool industry designed a car or two-wheeler or a machine tool to last for next twenty to thirty years and to give consistent performance.

• Therefore, they multiplied the calculated dimensions by the factor of safety of two.

• This led to increasing dimensions of the components. 84

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• Therefore, the cost of raw materials was double, the weight of the automobile or machine tool was heavier and less flexible and difficult to handle.

• As per the thumb rule, half of the cost of a automobile or a machine tool consists of raw materials and if it doubles the price of the final product also nearly doubles as all other costs are directly or indirectly related to the processing of raw material.

• The Japanese thought differently, and rationally with customer orientation.

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• Their view point was

(a)Is the customer going to use the same ‘car’ or the ‘two-wheeler’ for the next twenty or thirty years?

(b)Is the customer going to use the same ‘machine tool’ or the ‘manufacturing technology’ for the next twenty or thirty years?

(c)Is the product development and upgradation of technology going to be negligible in next two to three decades?

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• Why design and manufacture a car or a two-wheeler for twenty to thirty years when you know that you are going to use the same maximum for a period of four to five years?

• Why manufacture a machine tool to last for thirty to forty years when you know that the technology for manufacturing is going to change every five years.

• This is precisely ‘muri’, or ‘irrationality’ or ‘unreasonableness’. 87

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• Thus, Japanese designed a car or two-wheeler for five years because that is normally the life span for which the product is effectively used.

• Therefore, Japanese used a ‘Factor of Safety’ of 1.25 instead of two.

• Their raw material cost was about 62.5% of the western design.

• The end product was identical in terms of product features and user friendliness.

• The price of the end product was proportionately lower by almost 30% to 35%.

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• The automobiles were also lighter in weight due to lower percentage of the raw material used.

• This led to the reduction of dead weight to be carried by the vehicle thereby increasing the pick-up of the vehicle as well as reduction in fuel consumption.

• The end result of practicing ‘muri’ was a better performing product which is more user friendly and priced much lower than conventional western products. 89

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2. MURA

• The Japanese word ‘Mura’ means irregular, uneven or inconsistent.

• Either due to lack of interest or over enthusiasm we tend to deviate from the laid out standards leading to inconsistent actions.

• Such inconsistencies can lead to irrationality and waste.

• ‘Bottleneck Theory’ or ‘Theory of Constraints’ originate from the principle of mura.

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• The bottleneck theory states that the neck of a bottle or the least diameter of a bottle decides the rate of flow out of the bottle.

• When applied to industry, this theory states that the department in manufacturing chain with least capacity decides the plant capacity.

• The corrective action is strengthening this weak department by increasing its capacity by minimum investment.

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• The result will be quantum jump in overall performance of organization as the extra capacity is already lying unutilized in other areas.

• Goldratt’s “theory of constraints’ also tends to be developed around the same principle of ‘mura’.

• The theory states ‘the weakest link in a chain decides the weight that can be lifted by the chain.’

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• The objective is to identify this weakest link and keep on strengthening it to make organization stronger and stronger and make it grow steadily.

• Kaizen also uses ‘mura’ as a powerful improvement tool.

• He prefers to use discrepancy instead of inconsistency.

• Discrepancy can be identified in areas like men, method, time, facilities, manufacturing aids, materials, production volume, inventory, place etc. 93

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• Once this discrepancy is identified, it is analyzed, and solution is found out to eliminate the discrepancy leading to culture of continuous improvement.

• Mura calls for minimum deviation between the best and the worst product or service.

• Minimizing the range of deviation and minimizing the standard deviation in the statistical process control.

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3. MUDA

• ‘Muda’ means waste.

• Waste is any activity that does not add value.

• Juran has called all the activities that do not add value the Cost of Poor Quality (COPQ).

• Taichi Ohno of Toyota Motor Company has identified seven mudas or seven wastes which have been further modified to nine mudas.

• Elimination of these wastes reduces the cost of production, enhances productivity, reduces cycle time and leads to better customer satisfaction.

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• These wastes are

1.Waste from overproduction

2.Wastes due to waiting time

3.Waste due to unwarranted transportation

4.Waste due to excess inventories

5.Processing waste or useless operation in processing waste.

6.Waste of motion due to unnecessary human movement.

7.Waste from product defects or defective parts.96

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1. Waste from overproduction

- Normally, the tendency of an organization is always to overproduce to ensure no shortage of material in the market under anny circumstance.

- Or to fill up the idle plant capacity during lean period.

- In today’s dynamic environments, products and services have shorter life cycle.

- If a product is in inventory for a long time, it may become obsolete in the market.

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- It also may occupy plant capacity for products that are already there in the stock whereas some of the products for which customers are waiting cannot be produced due to this blockage of capacity.

- It leads to piling up of excess inventory, occupying more storage space, excessive material handling cost, interest cost on unsold stock etc.

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2. Waste due to waiting time

- Any time wasted in waiting for the parts to arrive due to improper line balancing, or

- Waiting for job instructions due to improper planning.

- These waiting time has to be identified and eliminated from the system.

3. Waste due to unwarranted transportation

- Unwarranted transportation happens due to unplanned and improper plant layout leading to parts/materials being moved multiple times.

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- If materials are not properly placed, they are difficult to find leading to further wastages.

4. Waste from excess inventories

- Normally, buffer inventories are kept to take care of inefficiencies like faulty sales forecasting, late deliveries from suppliers, delayed production etc.

- In the just-In-Time production system the inventory is progressively reduced to increase the operational efficiency.

- Excess inventory leads to increase in ICC .100

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- ICC consists of interest cost on capital invested in extra inventory, storage space, extra material and product handling, insurance, product pilferage and obsolescence.

5. Processing waste or useless operation in processing waste

- Processing waste occurs due to inefficient process design and improper technology.

- This can be improved by proper work study, method study, work measurement, incorporating proper technology and training to operators.

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6. Waste of motion due to human movements.- Unnecessary human motions can be eliminated by

studying ergonomics and motion study.- Incorporating simple human motions, proper

arrangement of work place, proper location of operating switches, simultaneous and opposite movement of both hands leads to reduction of fatigue i.e. ‘Motion Muda’

7. Waste from product defects or defective parts- The waste from product defects or defective part is

major muda which not only affects the cost of production but also leads to the loss of sales due to customer dissatisfaction.

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- This involves major cost of rejection, rework and replacement.

- The cost of an external failure is ten times the cost of detecting the same failure internally which is again ten times the cost of detecting the failure at the point of origin.

- Hence the emphasis should be in the process control or implementation of the six-sigma practice which makes it almost impossible to produce a defective part.

8. Waste in the development of products- Product features that do not add value to the

product or service from the customer’s point of view or his needs and expectations are considered as waste.

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9. Waste of opportunities- A new organization may be performing better in terms

of market share, purchasing prices, quality of goods produced, new technology, cheaper and better substitute raw material.

- Any loss due to not utilizing this potential area of gain could be classified as an area of muda.

→ The elimination of muri, mura and muda can be done as under:

(a) Benchmarking

(b) Strategic planning

(c) Business Process reengineering

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Quality Circles• Quality Circles were the logical consequence of

the various waste elimination programmes that were run in many Japanese corporations in early fifties.

• It provided a platform for the workers to got together and use techniques for their quest for continuous self-development and organizational improvement.

• In 1980, the first Quality Circle was launched in Hyderabad plant of Bharat Heavy Electricals Limited.

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Definition and Meaning• Quality Circle is a small group of employees in

the same work area or doing a similar type of work who voluntarily meet regularly for about an hour every week to identify, analyze and resolve work related problems, leading to improvement in their total performance ad enrichment of their work life.

• This definition quite comprehensive and most uncommonly accepted.

• Every part of the definition is significant.

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→ Why small group of employees?

- Experience indicates the optimum number of a Q.C. is about eight to ten.

- If a circle is formed with less than five members, one can imagine the strength of the group when absenteeism is high.

- Interaction and participation becomes more pronounced when group members are more then say, six.

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→ Why in the same work area or doing similar type of work?

- This ensures Q.C. to be a homogeneous and cohesive group

- The discussion that takes place remains interesting to everyone only if members are from the same background.

- It also helps the members to understand the intricacies of the problem.

- Also the application of QC tools that are recommended require the expertise in the field.

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→ Why is participation voluntary?- ‘Voluntary’ in the Japanese context has a different

interpretation as compared to what is normally understood in the Indian context.

- To the Japanese , the very word ‘voluntary’ implies 100% participation.

- Hence, when a company in Japan decides to implement Quality Circle, every body has to enroll as a member.

- Japanese have refrained from using from using the word ‘compulsory’ as it indicates not just 100% participation but achievement of targets as well.

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• Quality circle requires some amount of creativity that is not under control, therefore, the word voluntary is used to indicate that achieving targets is not mandatory, but participation is compulsory.

• In India the term ‘voluntary’ has been used to circumvent the possible opposition from the trade unions.

→ Why to meet regularly for an hour every week?

• Meeting regularly is absolutely essential for the success of Q.C.

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• If the meetings are kept at longer intervals then cancellation of one or two meetings will further lengthen the interval leading to complete stoppage of work.

→ Why to analyze and resolve work related problems?

• As employees know more about their own work area than any body else, they are in a better position to solve problems occurring there.

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Structure of Quality Circle Steering Committee

/Departmental Committee

Top Management

TMSteering CommitteeFacilitator

Leader/Deputy LeaderMember

Non Member

Coordinatingcentre

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Role of Each Element1. Non-Members

- Initially, all the employees in a particular work area may not volunteer in joining QC activity.

- Some others may not be interested in activity but prefer not to get directly into it.

- QC members must understand that solutions they find cannot be implemented without the cooperation of these non-members.

- Members must encourage non-members to participate in activities so that they change their attitudes and form circle on their own.

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2. Members

- Members must be restricted to grass root level persons.

- If membership is kept open only to officers and executive, the very purpose of QC gets defeated.

- Members actively participate in selecting problems of their concern, analyzing it, finding solution to it and finally making presentation to the management.

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3. Leader/Dy. Leader

- In Japan, first line supervisors are nominated as leaders.

- However, in India, it is advisable to make members choose their own leader.

- Earlier there used to be only one person as leader.

- But considering heavy absenteeism that prevails in our country, there can be one deputy leader who will take charge in absence of leader.

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• The leader or the deputy leader’s endeavour is

- To maintain cohesiveness of the team.

- To plan agenda for meetings.

- To ensure participation from every member by assigning them work.

- To encourage consensus decision making process.

4. Facilitator

- Facilitator is the senior officer of the department where QC is working and is nominated by management.

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• The facilitator

- Can facilitate more than one QC.

- Is responsible for success of QC’s operating in his area.

- Ensures necessary facilities are available to the team for operation.

- Joins Steering Committee meetings and gives results of activities of QC.

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5. Steering Committee

- The committee comprises of heads of major functions as members and chief executive as the chairman.

- The committee makes top management’s support visible.

• Steering committee

- Meets regularly once in two months.

- Takes overview of QC activity in entire organization.

- Gives policy guidelines fr the propagation of movement

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6. Coordinating Agency

- The job of coordinating agency is similar to facilitator but on a large scale.

- It coordinates QC activities throughout the organization.

- Steering committee decides the composition of coordinating agency.

• Coordinating agency

- Organizes a training programme for members when QC is formed.

- Evolves norms to assess performance of different QCs.

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- Prepares budget for QC activity.

- Arranges guest speaker or library facility for members.

7. Top Management

- Top Management does not fall within the formal structure of QC.

- Its main job is to

• Convey its commitment to all employees

• Extend necessary support by attending conventions and sanctioning funds.

• Form quality council and establish a conducive atmosphere.

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Reasons of failure of the Quality Circle

• Quite contradicting results as far as Quality Circle movement is concerned have been observed.

• At one extreme are the highly successful cases of Japan whereas on the other extreme there are some total failures in other parts of the world including India.

• Most of the times it is the corporate culture that governs the success or failure of Quality Circle.

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Western Management Japanese Management

QC is made formal staff organization

QC is an informal group of workers.

Managers appoint facilitator to get rid of his job.

Manager himself serves as the facilitator, guide and consultant.

Meeting is held strictly during working hours.

Meeting is held anytime, during working hours, or lunchtime, or after the working hours.

Manager proposes the project. QC members select their own projects.

Monetary rewards for suggestion goes to the individual.

Monetary rewards are always given to the group.

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Important Tools and Techniques1. Brainstorming2. Affinity diagramme3. Benchmarking4. Fishbone diagramme5. Check sheet6. Flow chart7. Line graph8. Run chart

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9. Histogram10. Pareto-diagramme11. Failure Mode and Effect Analysis12. Scatter diagramme13. Control charts14. Quality Function Deployment15. Tree diagramme.→ These tools and techniques are essential

for the clear establishment of quality improvements.

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Brainstorming• Brainstorming encompasses the systematic and

structured generation of possible ideas, on the basis of the creative thinking of a group of people.

• The rules of the game are:(1)Criticism is prohibited- The participants of a brainstorming session should

try not to think of usefulness, importance, feasibility and relevance, and may certainly not comment on these.

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• Therefore, review of ideas should be postponed.

• Strictly adhering to this rule is essential to prevent team members from feeling attacked.

(2) Generate ideas freely

- Each team member must express an idea.

- Each idea that surfaces has to be shared without fear for criticism.

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• In brainstorming session, an environment has to be created that gives team members a feeling of confidence and freedom.

(3) Build upon ideas of others• The team members have to generate ideas by building on

ideas of others.• One should look for combinations and improvements of

ideas.

(4) Try to generate as many ideas as possible• Quantity is more important than quality.• More the ideas, greater are the chances of good solutions.

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→ Execution of brainstorming process

• Often the idea generation process lasts up to forty-five minutes.

• Group and cluster similar ideas.

• Establish selection criteria e.g. feasibility, costs and relevance.

• Appoint a group for each cluster of ideas to evaluate the ideas after ending the brainstorming session.

• Groups should organize separate follow-up meetings to eliminate unusable ideas themselves on the basis of selection criteria.

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Affinity Diagramme• Affinity diagramme is a tool to group a large

amount of ideas generated by means of brainstorming.

• It is used to group a large amount of ideas based on existing relationships between the various ideas, and also

• To stimulate creativity and teamwork during the brainstorming process.

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→An Example: To improve the motivation and labour productivity of the employees, the management of a company organized a brainstorming session using the affinity diagramme.

(A) An improvement team was put together which formulated the following problem; “How can a work climate be created within the organization in which there is active participation of everyone, open communication and a high labour productivity?”

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(B) On the basis of the already mentioned brainstorming rules, the team members generated some ideas, whereby each idea was written on a board, and placed in random on th board as indicated.

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How can a work climate be created within the organization in which there is active participation of everyone, open communication and a high labour productivity?”

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Introduce judging & functioning tasks

Introduce an effective reward system

Formulate clear function descriptions

Introduce job rotation

Introduce work consultation

Handle sanctions

Purchase air conditioners

Description of administrative processes

Intensive internal communication

Introduce a career plan

Make personnel statistics

Introduce flexible hours

Job and function oriented training

Training in effective meeting

Organize excursions and sports activities.

Develop an incentive plan

Introduce a time clock

Improve the ergonomic condition

Create job satisfaction

Build a common canteen

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(C) Next, all participants were called to the front and they clustered the notes without discussions or comments.

- They also moved the incorrectly placed notes.

- These clustered comments were re-written on the board.

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How can a work climate be created within the organization in which there is active participation of everyone, open communication and a high labour productivity?”

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Introduce judging and functioning talks

Introduce job-rotation Introduce work consultation

Introduce an effective reward system

Make personnel statistics

Develop an incentive plan

Introduce a career plan

Introduce a time clock

Handle sanctions

Improve the ergonomic condition

Introduce flexible hours

Create job satisfaction

Job and function oriented training

Purchase air conditioners

Intensive internal communication

Formulate clear function description

Training in effective meeting

Organize excursions and sports activities

Build a common canteen

Description of the administrative processes

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D. The previous step resulted in the following clusters of ideas:

• Judging/remuneration.• Working conditions• Communication- A header was placed above each cluster of notes.- For each cluster a group was then put together which

arranged the ideas according to their priority.- The ideas with the highest priority worked out more

accurately by the groups concerned and reported to the management.

- Further, interim meetings were organized to establish synergy between the three groups.

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Judging/remuneration Working conditions Communication

Introduce judging and functioning talks

Introduce an effective reward system

Make personnel statistics

Develop an incentive plan

Introduce a career plan

Introduce a time-clock

Handle sanctions

Introduce job-rotation

Improve ergonomic conditions

Introduce flexible working hours

Create job satisfaction

Job and function oriented training

Purchase air conditioners

Introduce work consultation

Intensive internal communication

Formulate clear function description

Training in effective meeting

Organize excursion and sports activities.

Build a common canteen

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Benchmarking• Benchmarking is the systematic and

continuous process of determining what the best performances and underlying skills of leading organizations are in their strive for excellence.

• And based on above, stimulate the organization’s own strive for excellent performances at all organizational levels.

• It is a strategy to stimulate changes and optimize performances.

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The Benchmark Process

1.What is to be benchmarked

2. Identify the benchmark partners

3. Gather data

4. Analyze the data

5. Determine the performance gap.

6. Formulate functional goals

7. Develop action plans

8. Implementation & Monitoring

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When do you use Benchmarking?• Benchmarking is mostly used to compare processes

and performances against those of recognized leaders.• Based on this, the performance gap between the

organization and the best competitor is evaluated.• Organizational processes usually used for

benchmarking are:(a)Marketing,(b)Sales,(c)Purchasing,(d)Technology development,(e)Product development, and (f)Logistics

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Types of Benchmarking1. Internal Benchmarking

- Internal benchmarking involves comparison of internal activities and processes within own company.

- Usually of interest to large organizations where it is determined as to how far other departments and divisions execute similar activities within their own organizations more efficiently and effectively.

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2. Competitive Benchmarking- A comparison is made with direct competitors.- Operations processes of these competitors are

measured and compared against its own situation.- Based on what is done by the competitor and what is

lacking within the own organization, the own processes can be adjusted to improve efficiency and produce a better and cheaper product.

- For example, a software producer who wants to improve his competitive position can try to figure out what Microsoft has done to become the market leader.

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3. Process Benchmarking- Involves search for the best in class of a certain process,

regardless if it is a competitor or not and in which industrial branch it is applicable.

- For example, the logistical activities of a chemical company can be compared with an electronics company with an excellent logistical process.

4. Strategic Benchmarking- Used to obtain sweeping breakthroughs in the areas of

productivity in order to strengthen its competitive position.

- This type of benchmarking helps determining the relative competitive position of all business activities and suggests the best course to follow.

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• This can be done in several ways such as- Comparing your own strategy and financial

performance against those of competitors.- Determining from the strengths and weaknesses of

the competitors in which areas your organization can outdo these competitors, and

- Which improvements are best contributed to its own core competencies.

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Steps to execute Benchmarking Process

1. Determine what should be benchmarked.

- It is determined which functions, tasks, processes, or activities within the own organization will be subjected to benchmarking.

- Based on the critical success factors, one or more of processes will be selected for benchmarking.

- Appoint a team that will map these processes in detail.

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- The team will identify process stages and determine the process flow, the procedure for each process stage, relevance performance indicators, inputs and outputs of the process and customer requirement.

2. Identify the benchmark partners.- Important criterion for the selection of

benchmark partners should be outstanding regarding the competitiveness of activities, availability of reliable information about the partners.

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- Identifying benchmark partners requires consultation of sources such as databases, professional magazines, newspapers, bank reports, annual report of competitors, seminars, consultancy bureaus, universities etc.

- Also, interviews with customers, suppliers, employees and bankers.

3. Gather Data about the performances of partners.

- Through interviews, surveys, consultation and technical magazines.

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- Process and working methods of partners are examined thoroughly.

- Performance indicators are measured and qualitative and quantitative data is gathered.

4. Analyze the data.5. Determine the gap between the performance

level of organization and that of its benchmark partner.

- Differences in working methods and causes of the differences in performance is documented.

- The main question to be asked is “why is the efficiency and effectiveness of the own process lagging behind that of the best in class?”

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6. Based on the results of the benchmark study, new functional goals are established to close the performance gap.

7. The goals are now transformed into concrete action plans.

8. Implement specific actions and monitor the progress.

- Verify whether actions are executed as planned, whether the process is changing, and if the benchmark goals are being met.

- If required, possible adjustments are made.

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9. Start again- Benchmarking is a process of continuous

improvement.- There are always better and improved

methods.- Competition is not standing idle.- In due course of time, new best practices

are developed.

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Example from Rank Xerox, Netherlands

• “In the past, the order processing department of Rank Xerox had 20 employees, wherein the throughput time of an invoice was 5 to 8 days. After a benchmark study, the activities within the department were divided into four segments based on the invoice amount. Finally, the number of persons in the department was reduced and an invoice was sent within 24 hours in respect of 95% orders.”

• The reason for the benchmark study was that customers were displeased about long delivery time.

• A shorter delivery time also resulted in an accelerated invoicing, a smaller department, a higher customer satisfaction and improved liquidity.

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Fishbone Diagramme• A fish bone diagramme or Ishikawa diagramme

is a graphic representation of the relationship between a given effect and its potential causes.

• The potential causes are divided into categories and sub-categories in such a way that the display resembles a skeleton of fish.

• It is used to analyze and facilitate the search for solutions based on cause and effect relationship.

• Useful tool in brainstorming, process evaluation, and problem solving.

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Steps for drafting a fishbone diagramme

1. Define the effect clearly. Place a short description of this in the box.

2. Determine during brainstorming sessions the most important categories of causes.

→ Possible categories are:• Equipments• Working methods• Environment • Organization

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• Materials; raw materials, semi-manufactured articles, energy, data and information.

• People-employees / management; knowledge, skills, attitudes style and behaviour.

• Information

• Measurements

3. During brainstorming look for a couple of possible causes and place these on diagramme by the corresponding category.

4. Judge and analyze the possible causes.

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5. Select a small number (3 to 5) of highest-level causes that are likely to have the greatest influence on the effect.

6. Look for the possible solutions for these causes.

7. Introduce the changes.→ Example: A copying company receives a

lot of complaints about poor quality photocopies. Management decides to analyze this problem through a fishbone diagramme.

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Poor quality photocopying

MaterialsCopying paper

Paper quality

Degree of exposure

Storage period

Storage method

Methods

Liquid

Level

Contamination

Handling

Drying Time

Original setting

MachineCopying Machine

Speed

Operating hours

Condition of roll

Environment

Dirtiness of head

Dirtiness of table

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Check Sheet• A check sheet is a form for systematic data

gathering and registering to get a clear view of the facts.

• Used to keep track of how often something occurs.

→Example :A copying company notices a sudden increase in complaints about poor quality photocopies. Management decides to analyze these complaints by using a check sheet to trace the causes.

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Types of Defects

Causes of defects

Missing pages

Muddy copies

Pages out of sequence

Torn /soiled pages

Total

Humidity // //// /// / 11

Machine Jams

// / 3

Toner /// // / // 8

Conditions of the original

/ // //// / / 10

Total 6 14 7 5 32

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Flow Chart• A flow chart clearly shows the steps of a

process, by using standard symbols.

• It facilitates to examine and understand relationships in a process.

• Used to document and analyze the connection and sequence of events in the process.

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How do we use Flow Charts ?1. Decide which process should be mapped.

2. Define the start and end of the process.

3. Determine the activities, decisions, inputs and outputs of the process.

4. Map the process using standard symbols.

5. Draw feedback loops in the chart and ensure that each process does not have more than one output.

6. Compare the flow chart with the actual process.

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Standard symbols used for drafting flow charts

1. The start or end of the flow chart.

2. A rectangle indicates a process or activity

Start End

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3. A diamond indicates a decision

4. Arrow shows the direction or flow of the process.

→ Example: A flow chart of the process “serving tea”.

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Start to prepare tea

Take the kettle and fill it with water

Put the filled kettle on the stove

Turn on the stove

In the meantime, take the tea bags, tea pot, and cups

When the water starts boiling, turn off the gas

Pour boiled water in the tea pot

Put the tea bag in the pot and let it stand for a while

Place the cups on the table and pour tea

Milk ?

Yes

No

Take Milk

Pour Milk

Sugar ?

Yes

Take sugar

Add sugar

Stir

Drink tea

No

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Line Graph• Representation of the relationship

between two variables (data) in a simple graphical form.

• Used to visualize the relationship between two variables and to study fluctuations in time.

• Particularly used to identify trends in a certain process.

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An example of number of complaints

from customers over the last 8 months.

0 1 2 3 4 5 6 7 8

Months

No. of complaints

2

4

6

8

10

Most of the complaints are received in month 4 and least in month 6

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Run Chart• A run chart encompasses a kind of time

series graph to monitor a process.

• A run chart is used to identify trends and significant changes in a process.

• A trend is a series of points, which display an upward or downward slope.

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→Example: The manager of a jewellery shop in Goa notices that there are periods where he cannot handle the demand. There are also periods where he hardly has anything to do. He decides to study the fluctuations in sales that occur during the year and to identify peaks and lows. He hopes to forecast the queue in the shop better with this tool. To do this he collects the following data, which he marks out on a run chart.

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Month Sales (x Rs 100,000)

Month Sales (x Rs 1,00,000)

January 2 July 4.5

February 6.5 August 3

March 4.5 September 5.5

April 9 October 6

May 5.5 November 6.5

June 4 December 11

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Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Sales(xRs 100,000)

0

2

4

6

8

10

11

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• The run chart displays an interesting pattern.

• There are peaks in February (Valentines Day), April (Easter) and December (Christmas).

• The least are sold in January because people have to be conscious about expenses after the holidays and in August when many are on vacation.

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Failure Mode and Effect analysis• The ‘failure mode’ can be defined as the

manner in which a product, service or a process can fail to meet the specification.

• The failure mode is basically associated with a non-conformance or a defective product or a deficient service to meet the customer expectations.

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• The ‘effect’ is the impact on the customer if the failure mode is not prevented or corrected.

• The customer could be an internal customer or an external customer.

• The ‘cause’ is a deficiency that results in a failure mode.

• The causes are sources of variability associated with the input variables.

• The failure mode is an in-process defect or deficiency in input variables.

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• Effect is the impact of such deficiency or defect in the process on the output product and the services.

• FMEA identifies ways the product, service, or the process can fail to meet the critical customer requirements and to work out a plan to prevent to prevent these failures.

• FMEA involves estimating risks of specific defined causes with regard to these failures and to plan for preventing these failures from occurring.

• Prioritizes the actions that help to improve the process.

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• FMEA identifies the potential failure modes and rates the criticality of their effect.

• Evaluates the occurrences of the causes and ability to detect the causes when they occur.

• The potential occurrences and causes are ranked with reference to their severity.

• Focuses on eliminating potential causes of such occurrences.

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When FMEA needs to be carried out?

• When new products, processes and systems are being designed.

• When existing processes or the designs are being changed.

• When existing designs and processes are used in the new application or the new environment.

• Also implemented after a problem-solving study to prevent the recurrence of the problem.

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• FMEA is measured by the numerical number ‘RPN’ or the ‘Risk Priority Number’.

• This decides the risk of a particular failure mode.

• RPN= SEV x OCC x DET

• SEV stands for severity or how significant is the impact on the product and services and ultimately to the customer who could be either internal or external or both.

• The scale fixed is 1 to 10, where 1 is for the best or minimum severity or effect of the failure and 10 is for the worst or most severe effect of the failure. 175

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• ‘OCC’ represents the occurrence.- How likely is the cause of failure mode to occur.• “DET’ stands for detection.- How likely is the current system to detect the

cause of failure mode if it occurs.

→ Benefits of FMEA• To make the output of the organization error free.• Ensures better quality and reliability of the

output.• Ensures customer satisfaction.

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• Reduces the product/service development timing and cost.

• Maintains documents and tracks the actions taken to reduce the risk.

• Increases the safety of the product/service usage.

• Helps in the improvement stage of ‘Six sigma’ where the organization needs to identify the risks for vital inputs to optimize the resource usage.

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Procedural Steps in FMEA Analysis• Determine for each process step the possible failure

modes and anticipate possible failures in the process in relation to the other processes.

• Indicate what the cause is of each failure mode.• Indicate what the effect is on the controllability of the

process.• Quantify the weak points in the process, by estimating

the Probability of occurrence (P) and the Severity of the failure (S) for each failure mode.

• The product of these two factors is the Risk Priority Number (RPN).

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Factor P can be determined with the following scale

Factor S can be scaled as follows

0= not possible/never 0= no problem

1=very low 1- very low/ hardly any problem

2= low 2= low/ to be solved through intervention of the employees .

3=not as low 3=less serious

4= less than average 4= less than average

5= average 5=average

6=above average 6=above average

7=rather high 7=rather serious

8=high 8= high

9=very high 9= very high

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Factor P and Factor S

10= certain 10= catastrophic /dangerous to people

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• Determine for each failure mode the actions necessary to improve the weak points in the process.

• The failures with the highest RPN factor have the highest priority.

• Report the FMEA results in writing to the management.

• Give feedback to the team members about the status of the executed actions.

• Verify and evaluate the actions.

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An Example of Operations in Furniture Company

Process steps

Failure mode

Cause Effect P S RPN Action

Supply logs

Difficult to supply

Danger to personnel

Inadequate availability of transportation and handling equipment

Production delay

7 10 70 Provide adequate transport and handling system

Sort logs

Logs are falling from sorting band

Wrong construction of the rolling band

Production stagnation

5 7 35 Redesign the rolling band

Saw logs

Difficult to saw

Logs are too big for the sawing machine

A wrong saw blade was assembled in the sawing machine

Damage to the sawing machine.

Bad sawing quality

6 5 30 Optimize the selection process

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Process steps

Failure mode Cause Effect P S RPN Action

Drill boards

Drilling machine regularly defective

Maintenance system is not adequate

Production delays

8 5 40 Develop and implement a preventive maintenance system

Scour boards

Danger to personnel due to dust development

Insufficient extraction of dust

High absence due to illness

5 10 50 Install a dust extraction system.

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Statistical Quality Control•SQC is the application of statistical techniques to accept or reject products already produced, or to control the process and, therefore the quality while the part is being made.

•While the latter is called process control, the former is named acceptance sampling.

►SQC for Process Control

•SQC is used for controlling quality during production in mass production industries which produce standard products.

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• SQC is based on probability theory.

• When several identical parts are manufactured, some are a little large and some a little small, but most will be approximately the same.

• The middle or average will be most frequent, with smaller and larger sizes as extremes from the average.

• When the frequency or count of items by size is plotted with size on the horizontal scale and count on vertical scale, a normal distribution or bell-shaped curve is obtained.

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No. of cases

5

10

15

20

25

30

Size in inches

0.995 1.000 1.005

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• Variations in size between 0.995 inch and 1.005 inches, with most measuring 1.000 inch are due to chance causes.

• Chance causes are inherent and cannot be controlled or prevented.

• Chance causes are ignored because any effort to eliminate them is uneconomical and may be counter-productive too.

• However, if the size measures beyond 1.005 inches or below 0.995 inch, it is not due to chance causes but because of assignable causes.

• In other words, the part is not normal. 186

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•Assignable causes included internal temperature and wear and tear of machine parts, a worn out tool, improper dimension of raw material, or setting of the machine being changed unintentionally.

• When it is known that improper size is made as a result of an assignable cause, it is possible to stop, detect the cause and rectify it.

•In practice, SQC for process control manifests through control charts.

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• Control charts, first developed by Dr. Walter A. Schewhart of the Bell Laboratories during 1920s, are horizontal extensins of the bell-shaped curve.

• A typical control chart consists of a central line corresponding to the average quality at which the process is to perform and two other lines corresponding to the upper and lower control limits, also called the tolerance limits.

• The vertical scale indicates the quality variations and the horizontal scale the time.

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• Samples of product are taken at specified time intervals, quality checked, measured, averaged and plotted on the chart.

• If the values plotted are within the control limits, the processing is said to be under control.

• If values move away from the control limits, the process must be improved.

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Upper control limit

Central line

Lower control limit

Qualityvariations

Time

Average quality

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►Acceptance Sampling

• A statistical technique used to take a decision regarding acceptance or rejection of a lot without having to examine the entire lot.

• Acceptance sampling is based on the premise that a sample represents the whole lot from which the former is drawn.

• In this method samples are taken out and are carefully inspected to detect defects.

• On the basis of number of defects found, the lot is accepted or rejected.

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• If defects are few, lot is accepted and it is rejected when defects are more.

• Thus, acceptance sampling is used to take a decision regarding acceptance or rejection of a lot without having to examine the entire lot, thereby providing economy of inspection.

• It may be used at any point in a plannt, but most often found in incoming inspection.

• Thus it becomes significant part of overall quality control programme of a plant.

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Advantages of SQC1. Helps prevent defects from occurring. Assignable

causes signifying deviations in quality are detected and rectified. Costly rework, rejection, and scrap are avoided.

2. Avoids risk of accepting the bad lot.

3. Emphasizes on inspection of only samples, SQC avoids inspection of the entire lot.

4. Ensures maintenance of high standards of quality and enables the users to build up their goodwill.

5. Helps in auditing of quality regarding the producer’s products.

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• Control charts can be broadly classified as

(a)Control charts for variables,

(b)Control chart for attributes

• Variables are quality characteristics that can be measured on a continuous scale for example, the diameter of the shaft can be measured by a dial micrometer before taking a decision regarding quality i.e. whether the diameter is within the permissible limits of variation.

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Types of Control Charts

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• Attributes are quality characteristics which can be classified into one of the two categories namely good or bad, defective or non-defective. For example, a painted surface is good or bad depending on the quality of the workmanship of the painter and the quality of the paint used.

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Quality Characteristics Applicable control chart Formula to compute control limit

Variables X (bar) - R Chart Control Line ( CL)= Grand Mean = X (double bar)

(Mean-Range chart) Upper Control Limit (UCL) = Grand Mean + A2 X

Mean Range (R bar)

Lower Control Limit (LCL)= Grand Mean- A2 X Mean Range (R bar)

For R chart Central Line (CL)= Mean Range= R (bar)

Upper Control Limit (UCL)= D4 x Mean Range (R bar)

Lower Control Limit (LCL) = D3 x Mean Range (R bar)

A2, D3 , and D4 are constants whose value depends on the sample size, ‘n’.

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Sample size ‘n’ A2 D3 D4

2 1.880 0 3.267

3 1.023 0 2.575

4 0.729 0 2.282

5 0.577 0 2.116

10 0.308 0.223 1.777

15 0.223 0.348 1.652

20 0.180 0.414 1.586

25 0.153 0.459 1.541

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Construction of Control Charts• A control chart is a graphic comparison of process

performance and data with computed control limits drawn as limit lines on the chart.

• Measurements taken from product quality are plotted on a graph sheet on which three limit lines are drawn viz,

(a)A central line indicating the average level of quality characteristics.

(b) Two lines equispaced from the central line indicating upper control limit and lower control limits.

(c)After these three limits are established, they become the benchmarks against which to compare future samples.

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• The control chart distinguishes between chance causes and assignable causes of variations by fixing the upper control limit and lower control limit.

• If the process operates under chance causes of variation the probability of actual variation to exceed the control limits is very low.

• If actual variations exceeds control limits, it gives a signal that assignable causes have entered into process and action is required for controlling the process.

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►Chance causes are reasons for minor variations in the quality characteristics that are inspected

- These causes do not cause the item to be rejected as the variations are within the limits (tolerance limits).

- Chance causes of variations are inherent in the process.

► Assignable causes are external to the process and causes large variations in the quality characteristics making the item liable to be rejected.

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- Defective raw materials, faulty machine settings, worn out machine parts or worn out or defective tools cause major variation in the quality characteristics and are called assignable causes of variation.

- Assignable causes must be identified and eliminated from the process.

• Usually two kinds of information are available from control charts.

(a)Whether the process is running under stable condition or not i.e. whether the process is under ‘state of statistical control or not.

(b)Whether the process is meeting the desired quality standards or not.

- ``

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Process Capability • Once the process is in control, it is important to

know how it will perform over a period of time.

• Process capability is a measure of how well a process is performing compared with its expected level of performance satisfying customer requirements.

• Process capability may be defined as the “minimum spread of a specific measurement of variation which will include 99.7% of the measurements from the given process.

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• Thus, Process capability = 6 σ ( where σ = standard deviation).

• 6 σ is taken as a measure of the spread of the process and is called natural tolerance.

• Using process capability, it becomes possible to know the percentage of products which will be produced with in limits of ±3 σ on either side of mean x (bar).

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Methods to measure process capability

• The different methods used to measure the capability of a process are

1.Visual analysis

2. Process capability (Cp ) index

3. Cp K index

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(1) Visual analysis

(a) Carried out on the base of careful analysis of control charts wherein the upper specification (+3 σ ) and lower specification (– 3 σ ) limits are also included.

(b) The above is not “not capable process” since the range of expected process performance is outside specification limits (USL and LSL).

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USL

LSL

X (bar)

UCL

LCL

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(c)The process shown below is ‘capable of satisfying customer requirements.”

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X (bar)

USL

LSL

UCL

LCL

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(d) The following is “highly capable process” and even if an out-of-control condition exists, the process will satisfy the customer’s requirements.

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X (bar)

USL

LSL

UCL

LCL

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Process Capability Index (Cp)• The Cp index measures the process potential by

assessing whether the natural tolerance (6 σ) is within the specification limits.

• Cp = (USL-LSL)÷ 6 σ

(a)A Cp of 1 is considered as adequate and exactly the same as the tolerance width.

(b)If Cp < 1 the process lacks potential to meet customer requirements.

(c)If Cp> 1 the process has the potential to meet the customer requirements. 207

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• The Cp index only looks at the potential process performance by mainly concentrating on the spread of the process rather than its location.

• Therefore another index CpK is used.

• CpK uses the process mean to measure constantly the distance between the process mean and the upper and lower specification limits.

• CpK =lesser value of [{USL –X (bar)} ÷ 3 σ or {X (bar) – LSL} ÷ 3 σ ]

• The higher the value of CpK the more this is indicative of process capability.

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• Other comments based on Cp and CpK analysis are as under.

(1)The Cp does not change as the process centre changes.

(2) Cp = CpK when process is centered.

(3)CpK is always greater to or less than Cp

(4) A CpK value greater than 1.00, indicates the process confirms to specifications.

(5) A CpK value less than 1.00, indicates the process does not confirm to specifications

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Control charts for Attributes1. Construction of ‘np’ chart (Number of defects) for

constant sample size ‘n’.

• Sample size= n

• Number of sub-groups= K

• Number of defects per sub group= c’

• Fraction defective p= c÷n, calculated for each of K sub-groups.

- Thus, p1 = c1÷n, p2= c2÷n,……….. Pk = ck÷ n

- Average fraction defective p(bar)= ∑p÷ K

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- p(bar)= (p1 + p2 + p3……….+ pk) ÷ K

- p (bar)= {c1/n + c2/ n + c3 / n+ ck /n} ÷ K

- p (bar)= {c1 + c2 + c3 +……… ck }÷ n x K

- p (bar)= ∑ c ÷ nK

• Central line, n p(bar) = ∑ c ÷ K

• UCL= np(bar) + 3√ np(bar) (1- p(bar)

• LCL= np(bar) - 3√ np(bar) (1- p(bar)

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CL= np(bar)

UCL

LCL

np

No. of sub-groups

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2. Construction of ‘p’ chart for varying sample size.

• The data collected gives the sample size (n1, n2, …. nk ) for k subgroups, and values of number of defects (c1, c2, …….ck) for k subgroups.

• Fraction defective for each sub group is calculated as p1 = c1 / n1, p2 = c2/ n2, pk = ck / nk

• Central Line p(bar) = ∑ p ÷ k= (p1+ p2+…. pk) ÷ k• UCL= p(bar) + 3√ p(bar) (1- p(bar)÷ Sample size• LCL= p(bar) - 3√ p(bar) (1- p(bar)÷ Sample size• Since sample size varies for each sub-group; there will

be as many values of LCL and UCL as the number of values of sample sizes i.e. n1, n2,….. nk

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UCL

CL= p (bar)np

No. of sub-groups

LCL

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Quality Function Deployment • Quality Function Deployment (QFD) is a method

to systematically and structurally convert customers’ wishes in an early stage into critical aspects of products, services and /or process.

• The customers’ wishes are confronted with the help of matrices, with detailed technical parameters and project objectives.

• Because of this form, the figure is called ‘House of Quality’.

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• The critical product specifications/parameters are translated in details by means of three sequel houses leading to

- The manner in which the process is to be controllably executed

- Achieve stable and acceptable product quality.

• In the first house, the link is made between customer wishes and product specifications.

• In the second house , the relationship between these product specifications and the characteristics of the product parts is central.

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• In the third house, the link is laid between product parts and process characteristics.

- Thus, performance indicators of critical processes are established.

• Finally, the process characteristics are translated into fourth house into controlled way manufacturing process operations are executed.

- Thus, resulting into standard working procedures for each step.

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When do we use QFD?

• QFD is used to better understand the customer and develop products, services and processes in more customer-oriented way.

• The objective is to allow the “voice of the customer” to be heard more clearly in the product development process and related operations.

• Also helps in complying with the “do it right the first time” principle.

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How do we use QFD?• Steps for building the quality house

1.Define the customer, make an inventory of the customer’s expectation and measure the priority of these wishes using weighing scores.

(a)An inventory can be made of the customer’s expectations (product attributes) through interviews , inquiries etc.

(b)Visiting trade shows, experience of salesmen, customer registration, direct contact, contact with competition are used for mapping customer expectations.

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2. Compare the performance of your product with that of competitive products.

- Evaluate your product and note what the strong and weak points are according to the customer.

3. Identify and quantify the improvement objectives.

- Note which expectations of the customer need to be improved in relationship to the competitive product and indicate this in the score.

4. Translate the customer’s expectations into quantifiable technical parameters or product specifications.

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- State how the customer’s wishes can be used to your advantage.

- Examples of technical parameters are dimensions, weight, number of parts, energy use, capacity, etc.

5. Investigate the relationships between the consumer’s expectations and technical parameters.

- Determine the level up to which the customer’s expectations are influenced by the technical parameters and indicate their relationship through score.

-

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6. Make relationships between these parameters explicit in the roof of the quality house.

7. Record the measure of unit of all technical parameters and express these parameters in a measurable data.

- For example, dimensions of the object are 150 mm (l) x 320 mm (w) x 550 mm (h) and the weight is 15 kgs.

8. Determine the target values of the new product design

- Note the proposed improvements of the technical parameters.

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An Example of Attaché Case1. Establishing the customer’s expectations • Established by means of brainstorming.• This step deals with what is important to the

customer such as easy to carry, easy to open, durability etc.

• These demands aren’t all of equal importance.• The importance of these demands is indicated

with the help of weight factors.• A five point scale is used here, with 5=very

important, 4=important, 3=less important (but nice to have), and 1= not important.

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• Accordingly, the “easy to carry" demand has a value of 2 points because it is not so important, and “durable” has 5 points because it is very important.

2. Product evaluation• The current product (attaché case) is compared

to one or more competitive products.• Insight is gained as to how our product performs

compared to that of the competition.• In this case, a five-point scale from excellent to

poor is used• 5=excellent, 4=good, 3=fairly good, 2= not so

good, and 1=poor

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• Here, our product can be shown as a white square and that of the competitor as a black square.

• Assuming that our attaché case was considered more durable and more stable in standing position than that of competition.

• Assume, on the other hand, the attaché case of competition is easier to open and close, and the lay out of the interior is more conveniently arranged and hence the content is easier to find.

• This immediately shows the potential for improvement of our product.

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3. Project objectives

• In this step, the customers’ expectations we want to improve in relation to the competitor are indicated.

• The target value for each product attribute is indicated through a score.

• Once again, a five point scale is used

• For the attributes that need no improvement, the target value is put on par with the current score of the product evaluation.

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• The project team during brainstorming decided that the product attributes “easy to carry”, “adjustable capacity”, “durability”, “stable when standing” and “privately accessible” did not need improvement.

• They received a target value of 4, 4,4, 4, and 3 respectively.

• The customer’s expectation “easy to open” and “easy to find content” which now have a score of 3 and 2 (lower than that of competition) will now be improved to a score of 5 (better than competition. 226

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• The wish “easy to close” (score 3) will be improved to a score of 4 (small improvement).

• On the basis of the target value, the improvement rate can now be established.

• The improvement rate= (target value÷ evaluation score)

• So it can be concluded that the QFD team has decided to improve the opening and closing of the suitcase and to improve the ease of finding the contents at an improvement rate of 1.7, 1.3 and 2.5 respectively.

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• Next, the weight (importance) of each customer’s expectation or product attribute is established as a project objective.

• The weight =(Improvement rate x relevant importance)

• Accordingly, the weight of “easy to carry”= 1x2=2

• The weight of “easy to open”= 1.7x4=6.8

• The weight of “easy to close”= 1.3x3= 3.9 etc

• All weights are then added and % age weight of each attribute is calculated.

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• Thus, the weight of “easy to carry” has a percentage value of (2/33.7)x 100=6%, Durability has a weight percentage of (5/33.70) x100 = 15%.

• The total of all percentages is 100.

4. Technical parameters/ product specifications

• Once we finish visualizing the importance of customer’s expectation, we need to know HOW to handle these expectations.

• Through brainstorming it is decided which technical parameters or characteristics are influenced by different customer expectations. 229

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• More specifically, the measure in which how specifications relate to what customer’s expectations.

• Thus, nine technical parameters related to customer’s wishes are distinguished.

• These are volume, safety latch, weight when empty, etc.

• The product design is determined by these parameters.

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5. Interaction Matrix• In this step, the level in which the technical parameters

influence the customer’s expectation is studied.• This is done in the interaction matrix.• Here, the relationships between customer’s

expectations or product attributes and technical parameters are studied.

• Involves coupling of WHAT and HOW.• An empty row in the matrix means that there is no

relationship between technical product characteristics and the related customer’s expectation.

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• An empty column points to an unnecessary product characteristics, which if included, would make the product expensive.

• For each cell of the matrix, it is determined whether there is a relationship between the attributes and parameters, and if so, how strong this relationship is; as explained under:

(a)A black dot relates to a strong relationship (9)

(b)A blank point is a medium relationship (3)

(c)A triangle encompasses weak relationship (1)

(d)An empty cell represents that there is no interaction between customer’s expectation and product specifications.

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• Thus the “easy to find contents” is strongly related to the “number of segments or compartments”, has a weak relationship with the “volume” and medium relationship with “opening angle of suitcase”.

• “Easy to carry” has a strong relationship with the “volume” and weak relationship with “empty weight” and “material”.

• Next, the project importance is indicated for each cell in terms of score, as under:

• Cell score=relationship’s strength x weight (%)233

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• Thus, cell score “Easy to Carry”: Volume= 9x6=54

• Cell score “ Easy to Open”: Wear of the lock=3x20=60

• The sum of the cell scores per column indicates the priority of the technical parameters for the project.

• Accordingly, the technical parameter “volume” has a total score of 138 points and “material” has a total score of 150 points.

• All these scores are then added up; which in this example comes to 1616. 234

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• Next, the priority per technical parameter is indicated

• Which product specifications deserve special attention to meet the demands of the customers?

• In this example, the parameters “number of opening steps”, “number of segments” and “wear of lock” have the highest priority of 21%, 19% and 14% respectively.

• In designing/redesigning phase, these specifications must receive special attention.

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6. Interactions between production specifications (Technical parameters)

• These interactions are indicated in the roof of the House of Quality.

• The “number of segments” has a weak relationship with “empty weight” and a medium relationship with “volume”

• “Lock wear” has a strong relationship with “closing force” and medium relationship with “number of opening steps” and “safety lock”

• All these relationships are made explicit in the roof of the House of Quality which is important for improvement of product specifications.

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7. Technical analysis

• In this part of the House of Quality the measurement unit of all technical parameters is indicated.

• For example, the measurement unit of “volume” is cm3, the measurement unit of “closing force” is Newton (N) and the measurement unit of “empty weight” is kg.

• Next, our product and the competitive product are evaluated on these parameters.

• Our attaché case has 6 steps to open it, whereas the competitive product requires four. 237

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• Our lock is also lasting till 5000 acts of use, whereas the lock of the competitive product starts showing defects after 3500 acts of use.

8. Target Value

• Target values are determined based on the technical data and priorities of the parameters.

• Target values help the improvements of technical parameters which management pursues.

• Design team execute these improvements.

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• In this example, the emphasis is mainly on reducing the number of steps to open the case, for which target value of 2 is chosen.

• The solution to this problem lies in central safety locking principle.

• With this, the durability also gets improved.

• The number of segments are also increased from 5 to 8 to improve clarity of arrangement.

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Taguchi’s Quality Engineering • Taguchi’s method of experimental design is basically a

statistical experimentation tool concerned with quality control techniques at pre-production stage.

• Incorporates the quality considerations at an early stage of product designing- prototype and final and the process designing-designing and installation of a manufacturing process onwards.

• The potential weaknesses of the product and process is identified at an early stage and eliminated even before the same is installed or produced.

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Quality and the Loss Function• If any product or service does not perform as

per the targeted performance level fulfilling the customer’s needs and expectations, the products or services create loss to the society.

• The cost includes the tangible cost of warranty and servicing cost as well as the loss of the product cost, including the manufacturing, shipping and the government taxes levied on the product.

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• The cost also includes the intangible cost of customer dissatisfaction, loss of future sales, loss of market reputation and increased marketing effort to overcome this damaging effect of product non-performance.

• Taguchi’s focus is more on controlling the variation in product performance.

• According to him, a product does not cause a loss when it is just outside the limits or a slight deviation from the target.

• Main objective of quality improvement programme should be to minimize the product performance deviation from its target value.

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• The smaller is the performance variation, better is the quality .

• The larger is the deviation from the standard, the greater is the loss to the society i.e. greater the loss of the consumer and the producer together.

• According to Taguchi, the loss is directly proportional to the square of the deviation from the target.

• Taguchi’s equation expressing loss to the society is given as L(Y) = {M/D2} (Y-t)2

• Graphical representation of the loss function L(Y) when the performance Y of a product deviates from the desired target t.

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Customer tolerance

Loss Function

L(Y)

Performance (Y)

M

t-D t+D

Target

t

M is the producer’s loss in monetary terms when the product tolerance D is exceeded

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Taguchi’s Experimental Design• Main objective is to identify the factors which are

responsible for the product and process variation and control their settings to optimal level.

• It helps in removing bad effect of the cause thereby achieving a more robust, stable and higher quality products and services.

• Since it is applied at pre-production stage prior to setting of the manufacturing process, it eliminates number of time-consuming and costly tests thus saving the cost and preventing wastage of products.

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• The underlying philosophy is to apply the quality control techniques to offline from online.

• The objective is to build the quality into products and process so that there is no need to inspect to inspect the output product or services.

• As per Taguchi, the root cause of variance is not one factor but a combination of multiple factors working together.

• Thus the design of experiment deals with mult-variant analysis.

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• Taguchi introduced the principle of factorization based on the product or process parameters.

• These factors are of two types.

(a)Controllable factors (CF)

- Known as design factors and values for these factors can be easily set by the designer or the process engineer.

- The target control factors (TCF) affect the average level of performance matching the target.

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- There could be additional ‘cost control factors’ which increase the profitability of organization and eliminate wastages.

- The variability control factors (VCF) affect the variability in the performance.

- The objective is to minimize the variability.

(b) Uncontrollable factors

- Known as noise factors and the source of variation are associated with production and operational environment.

- The overall performance should be insensitive to the variation of these factors.

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• Noise factors (NF) can be divided into two types

(a)The ‘outer noise’ consists of operating conditions and the environment.

(b)The ‘inner noise’ consists of the deterioration in the process and product control factors and the manufacturing imperfections.

• The objective of this segregation is to make the product and process robust against noise factors.

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Difference between Taguchi method and Statistical Process Control

• Taguchi method concentrates on variability and takes preventive steps during the design stage rather than at the production or post-production stage.

• Main objective is to reduce the variability by changing and controlling variability control factors and maintaining the required performance through adjustments of the process to the target control factors.

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Quality Certification-ISO series• Quality certification is the procedure adopted by

organizations to let the customers and stakeholders know about the systems being followed.

• The International Organization for Standardization (ISO) has formulated standards for quality certification, known as ‘ISO 9000’ series certification.

• They are ISO 9001, ISO 9002 and ISO 9003.

• The guidelines for certification are given in the standard ISO 9004. 251

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• ISO 9001 certificate is awarded to industries having design, production and delivery including inspection, handling, storage, preservation and services.

• ISO 9002 certificate is awarded to organizations/industries which have in its fold the production operations and delivery including inspection, handling, storage, preservation and services.

• ISO 9003 certificate is awarded to organizations/ industries which carried out only services i.e. testing/ inspection/ marketing and service organizations.

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DIMENSIONS OF SERVICE QUALITY

• CUSTOMER PERCEIVED SERVICE QUALITY IS VIEWED AS A RESULT OF TECHNICAL (OUTPUT) QLTY AND FUNCTIONAL (PROCESS) QLTY.

• TECHNICAL REFERS TO TRADITIONAL QC IN MFG• FUNCTIONAL IS WAY SERVICE IS DELIVERED THRU PROCESS IN

WHICH CUSTOMER IS A PARTICIPANT• CUSTOMER EVALUATES QLTY DURING OR AFTER SERVICE• TEN DETERMINANTS OF SERVICE QUALITY - TANGIBLES SERVICE SHOULD BE A TANGIBLE FACILITY OR

ADVICE RENDERED TO CUSTOMER - RELIABILITY CONSISTENCY OF PERFORMANCE AND ABILITY TO

HONOUR PROMISED - RESPONSIVENESS READINESS AND TIMELINESS TO PROVIDE

SERVICE - COMPETENCE POSSESSION OF REQD SKILLS AND KNOWLEDGE TO

PERFORM SERVICE

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DIMENSIONS OF SERVICE QUALITY

- RELIABILITY CONSISTENCY OF PERFORMANCE AND ABILITY TO HONOUR PROMISED

- RESPONSIVENESS READINESS AND TIMELINESS TO PROVICE SERVICE

- COMPETENCE POSSESSION OF REQD SKILLS AND KNOWLEDGE TO PERFORM SERVICE

- COURTESY POLITENESS, RESPECT OF CONTACT PEOPLE - CREDIBILITY TRUST WORTHINESS AND HONESTY - SECURITY FREEDOM FROM DANGER & RISK - ACCESS APPROACHABILITY - COMMUNICATION KEEPING CUSTOMERS INFORMED IN LANGUAGE

THEY UNDERSTAND LISTENING TO CUSTOMERS - UNDERSTANDING CUSTOMER MAKING REPORTS TO UNDERSTAND NEEDS AND WANTS

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GUIDING PRINCIPLES FOR SERVICE QUALITY

• QUALITY IN ALL ACTIVITIES• CONTINUOUS IMPROVEMENT IN QUALITY AND

EFFECTIVENESS OF ACTIVITIES• TEAM WORK AND EMPLOYEE INVOLVEMENT BACKED BY

COMMITMENT, INVOLVEMENT AND SUPPORT OF MGT IS REQD TO SUCCEED

• MAKE WORK SYSTEMS CONDUCIVE THROUGH EMPOWERMENT AND Z THEORY

• ENCOURAGE EMPLOYEES TO GIVE SUGGESTIONS• CREATE AN EXTENDED ENTERPRISE OF SUPPLIERS,

EMPLOYEES, CUSTOMERS• CREATE AN AURA OF MUTUAL TRUST & RESPECT• LEARN FROM MISTAKES

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QUALITY DIMENSIONS IN SERVICE

• TIME

- TIME REQD TO EXECUTE A SERVICE

- TIME INCLUDES ARRANGEMENT TIME, WAITING TIME, SERVICE TIME, DELAY TIME, ACCEPTANCE TIME

ARRANGEMENT TIME INCLUDES UNDERSTANDING OF SERVICE REQMNT & LEVEL, STAFFING, ETC.

• COST

- COST OF SERVICE TO SATISFACTION OF CUSTOMER DECIDES QLTY OF SERVICE

• ERROR

- AMOUNT OF ERROR AND COST IMPACT DECIDES THE QLTY OF SERVICE.

IMPL OF SIX SIGMA FOR SERVICE

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SERVICE PERFORMANCE GAP

• COMPANY PERCEPTION OF SERVICE OUTCOME SHOULD MATCH CUSTOMER EXPECTATION

• IF IT FAILS TO DO SO THERE IS A SERVICE GAP• OVERALL GAP BETWEEN EXPECTATION AND PERCEIVED

PERFORMANCE IS DETERMINED BY IMPORTANT GAPS WHICH INCLUDE INFO, DESIGN, COMMN

1. GAP BETWEEN CUSTOMER EXPECTATION AND MGT PERCEPTION OF EXPECTATION.

2. GAP BETWEEN MGT PERCEPTION OF CUSTOMER EXPECTATION AND COMPANY QLTY SPECIFICATIONS

3. GAP BETWEEN SERVIE QLTY SPECS AND ACTUAL SERVICE DELY 4. GAP BETWEEN ACTUAL SERVICE DELY AND EXTERNAL

COMMUNICATION ABOUT SERVICE 5. GAP BETWEEN CUSTOMER EXPECTATION AND PERCEIVED

SERVICE

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SERVICE PERFORMANCE GAP

• CRITERIA USED BY CUSTOMERS IN JUDGING SERVICE - TANGIBLE PHYSICAL EVIDENCE POTENTIAL / DELVD - RELIABILITY HONOURING PROMISES. GETTING IT RIGHT - FEATURES ADDL PERFORMANCE OF SUPPLEMENTARY SERVICES - RESPONSIVENESS READINESS TO PROVIDE SERVICE ESPECIALLY

AGILITY (OUTSIDE SPECS) - COMMUNICATION KEEPING CUST INFORMED IN LANGUAGE

THEY UNDERSTAND - CREDIBILITY HONESTY TRUST - TIMELINESS PROVIDE CORRECT SERVICES IN TIME - SECURITY PHYSICAL & FINANCIAL - FLEXIBILITY ABILITY TO PROVIDE NON STD SERVICES - COMPETENCE POSSESSION OF CORE COMPETENCE - EFFECTIVENESS ACHIEVES DESIRED RESULT

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SERVICE PERFORMANCE GAP

- COURTESY POLITENESS, RESPECT

- UNDERSTANDING KNOWING THE CUST NEEDS & WANTS

- ACCESS ERASE OF APPROACH & CONTACT

- PERCEPTION REPUTATION OF QLTY LEVEL

- FUNCTION PERFORM PRIMARY FUNCTION

- CONFORMANCE SATISFACTION OF PRESET REQMNT

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SERVQUAL MODEL

GAP 1: CUSTOMER EXPECTATION – MGT PERCEPTION GAP• CONSUMER EXPECTATION – MGT PERCEPTION OF CUST

EXPECTATIONS• FINANCIAL / TELECOM ORGS OFTEN TREAT ISSUES OF

PRIVACY AND CONFIDENTIALITY AS UNIMPORTANT BUT CONSUMERS CONSIDER THESE ISSUES VERY IMPORTANT

• MGT HAS INACCURATE PERCEPTION OF WHAT CUSTOMER ACTUALLY EXPECTS

• IF MGT DOES NOT RECEIVE FEEDBACK ABOUT POOR QLTY SERVICE IT WILL BELIEVE IT IS MEETING CUSTOMER EXPECTATIONS

• GAP EXISTS BECAUSE THERE IS LACK OF CUSTOMER FOCUS

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SERVQUAL MODEL

GAP 2: SERVICE QUALITY SPECIFICATION GAP

• MGT PERCEPTION OF CUST EXPECTATIONS – SERVICE QLTY SPECS

• SPECS DESIGNED BASED ON WHAT DESIGNER THINKS CUSTOMER WANTS

• REPRESENTS INABILITY OF MGT TO TRANSLATE CUST EXPECTATIONS TO SERVICE QLTY SPECS

GAP 3 : SERVICE DELIVERY GAP

• SERVICE QLTY SPECS – SERVICE QLTY ACTUALLY DELVD

• OCCURS BECAUSE OF LACK OF SUPPORT FOR FRONTLINE STAFF, PROCESS PROBLEMS

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SERVQUAL MODEL

GAP 4: EXTERNAL COMMUNICATION GAP• SERVICE DELY INTENTIONS – WHAT IS COMMUNICATED

ABOUT SERVICE TO CUSTOMERS• GAP RESULTS FROM INADEQUATE COMMN FROM SERVICE

PROVIDERGAP 5 : EXPECTED SERVICE – PERCEIVED SERVICE GAP• ACTUAL PERFORMANCE – CUST PERCEPTION OF SERVICE• PERCEIVED QLTY OF SERVICE DEPENDS ON SIZE OF GAP5

WHICH IN TURN DEPENDS ON GAPS ASSOCIATED WITH MKTNG, DESIGN & DELY OF SERVICE

• SUBJECTIVE JUDGEMENT OF SERVICE QLTY WILL BE AFFECTED BY MANY FACTORS WHICH COULD CHANGE THE PERCEPTION OF SERVICE DELVD

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APPROACH FOR IMPLEMENTING TQM IN

SERVICES• DEVELOP SERVICE QUALITY STRATEGY - NEED TO ANALYSE - NEEDS & EXPECTATION OF CUSTOMER - FUNCTION OBJECTIVES - SERVICE PROCESS AND OPERATIONS - MEASUREMENT AND CONTROL PARAMETERS - FEEDBACK SYSTEM AND EVALUATION - QUALITY IMPROVEMENT STRATEGY SHOULD INVOLVE - MISSION STATEMENT DEMONSTRATING COMPANY’S VISION AND

VALUES WHICH INCLUDE ORIENTATION TOWARDS NEEDS OF THE CUSTOMER

- SENIOR MGT COMMITMNT TO SUPPORT CUSTOMER SUPPORT INITIATIVES

- CUSTOMER SATISFACTION FEEDBACK PROGRAM TO MEASURE CUSTOMER PERCEPTION OF SERVICE DELIVERY

- SET OF SERVICE PERFORMANCE STDS

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APPROACH FOR IMPLEMENTING TQM IN

SERVICE SECTOR• ANALYSE SERVICE PROCESSES AND DEFIND QLTY MSRS

- PROCESS THROUGH WHICH SERVICE FUNCTIONS OPERATE MUST BE WELL IDENTIFIED. THIS INVOLVES

- DEVELOPING PROCESS ACTIVITIES THRU FLOW CHARTS

- DEFINE PROCESS AND IDENTIFY CUST. REQMNT

- UNDERSTANDING HOW PROCESS OPERATES AT DIFFERENT LEVELS

- IDENTIFYING INPUTS TO PROCESS AND DOCUMENTING QLTY REQMNT TO INPUTS

- DEFINING OUTPUT OF SERVICE FUNCTION AND HOW OUTPUT QLTY IS MEASURED

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APPROACH FOR IMPLEMENTING TQM IN

SERVICE SECTOR• ESTABLISH PROCESS CONTROL SYSTEM - FOR CONTINUOUS MONITORING OF SERVICE PROCESS IT IS ESSENTIAL TO

ESTABLISH PROCESS CONTROLS - DETERMINE KEY PERFORMANCE AREAS TO DETERMINE CONTROL

SYSTEMS - FOCUS ON UNDERSTANDING WHAT NEEDS TO BE MSRED AND

CONTROLLED TO MEET CUSTOMER EXPECTATION• INVESTIGATE PROCESS TO IDENTIFY IMPROVEMENT OPPORTUNITIES - FOCUS ON IDENTIFYING INTERVAL PROCESS PROBLEMS AFFECTING

CUSTOMER SATISFACTION AND COSTS - EXPLORING PROCESS IMPROVEMENT OPPORTUNITIES - COLLECT & REVIEW DATA ON PROCESS OPERATIONS - DEVELOP CAUSE & EFFECT DIAGRAMS TO IDENTIFY CAUSES OF WASTE OR

POOR QUALITY. - DETERMINE CHRONIC PROBLEMS AREAS• IMPROVE PROCESS QUALITY

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LEADING PRACTICES FOR TQM

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TOYOTA PRODUCTION SYSTEM

• REVOLUTIONARY APPROACH ADOPTED AFTER 1973 OIL CRISIS• PRIMARY PURPOSE OF TPS IS TO ACHIEVE COST REDUCTION, ELIMINATE

WASTE, AND SATISFY CUST NEEDS AT LOWEST COST• TO ACHIEVE COST REDUCTION SYSTEM MUST ACHIEVE GOALS SUCH AS

QLTY CONTROL AND QLTY ASSURANCE• KEY INITIATIVES IN TPS

-POKAYOKE –COMPANYWIDE QLTY CONTROL-JUST IN TIME -TOTAL PRODUCTIVE MAINTENANCE –KAIZEN -TOTAL WASTE REDUCTION –ZERO DEFECTS –VALUE ENG AND ANALYSIS –FAILURE MODE EFFECT ANALYSIS -ROOT CAUSE ANALYSIS OF FAILURE –QUALITY FUNCTION DEPLOYMENT –QUALITYPOLICY DEPLOYMENT –SIX SIGMA -TOYOTA 7 WASTES

• FLEXIBLE MFG SYSTEM IS AN INTEGRAL PART OF TPS AND INVOLVES MFG OF VARIED PRODUCTS WITH MINIMUM CHANGEOVER AND SETUP

• WORKER SUGGESTIONS IMPLEMENTED INTO PROCESSES

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TOYOTA PRODUCTION SYSTEM

• IMPLEMENTS SUBSYSTEMS -CONTROL PRODN IN RIGHT QTY AT RIGHT TIME -PROCESS WITHDRAWS PARTS FROM PREVIOUS PROCESS ONLY WHEN REQD(PULL PROCESS) -PRODN SMOOTHING WHERE SINGLE LINE PRODUCES MULTI VARIETIES IN RESPONSE TO VARYING CUSTOMER DEMANDS -REDUCTION OF SET UP TIME3 WHICH REDUCES OVERALL PRODN LEAD TIME ACROSS ENTIRE PROCESS -STANDARDISATION OF OPERATIONS WHICH MINIMISE RESOURCES BY BALANCING OPERATIONS ON THE LINE -IMPROVEMENT ACTIVITIES AIMED AT IMPROVING PRODUCTIVITY -COMPANYWIDE QLTY CONTROL WHICH PROMOTES IMPROVEMENT IN ALL DEPTS

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POKAYOKE• TECHNIQUE USED TO PREVENT ERRORS BEING CONVERTED TO DEFECTS• QA APPROACH NON STATISTICALLY DRIVEN• BASED ON ASSUMPTION THAT MISTAKES WILL OCCUR UNTIL

PREVENTIVE MEASURES ARE TAKEN• AFTER EVERY OPER PRODUCT ANALYSED FOR COMPLETENESS OF SPECS

AND ADHERENCE TO QLTY AND IF EXCESS VARIATION PROCESS STOPPED • SOURCE OF MISTAKE TO BE KNOWN ANALYSED AND CORRECTED• EMPHASIS ON SOURCE ANALYSIS WHICH CHECKS FOR FACTORS WHICH

CAUSE MISTAKES AND SOLUTIONS FOUND AND APPLIED TO PREVENT REOCCURENCE

• FORMIDABLE TOOL FOR ACHIEVING ZERO DEFECT• ENCOURAGES WORKERS TO BECOME SENSITIVE TO QLTY ISSUES AND

AVOIDS PASSING RESPONSIBILITY TO QLTY DEPT• ENCOURAGES A BUILT IN QLTY CHECK SYSTEM• DRASTICALLY REDUCES REWORK AND REJECTS AND OVERALL LEAD

TIME

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REASONS FOR ERRORS

• HUMAN ERRORS OR ATTITUDE

• MACHINE MALFUNCTION OR POOR INPUT MATRL

• UNCLEAR OPERATING INSTRUCTION OR PROCEDURES

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STEPS IN POKA YOKE

• DETECTING DEFECT• PREVENTING OCCURRENCE OF DEFECT• PURPOSE IS TO STOP PROCESS WHEN CONDITIONS EXIST

THAT CAUSE PROBLEMS AND PREVENT NON CONFORMING WIP FROM GOING DOWNSTREAM

• TWO TYPES OF POKAYOKE• REGULATORY-DEVICES WHICH GIVE FOREWARNING AND

SHUT DOWN PROCESS BEFORE ACCIDENT WHEN ABNORMALITY DETECTED EG PHOTOCOPIER

• SETTING POKAYOKE-DEVICES THAT CHECK THAT SETTINGS ARE OK BEFORE MAIN RUN

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TECHNIQUES USED IN POKAYOKE

• 5S

• CAUSE EFFECT DIAGRAMS

• ROOT CAUSE ANALYSIS

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ADVANTAGES OF POKAYOKE

• REMOVES DEFECTS FROM SOURCE• FASTER DEFECT DETECTION• IMPROVES ENVT SAFETY• ENSURES IMMEDIATE FEEDBACK• IMPROVES EQPT EFFECTIVENESS

AND RELIABILITY• PROMOTES WORK CULTURE FOR

PERFECTION

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WHAT IS SMED

• MEHOD DEVELOPED BY SHINGO• AIM OF APPLYING SMED METHODOLOGY IS TO

SYSTEMATICALLY REDUCE TIME LOST IN PRODN FOR MACHINE SETUPS FROM HOURS TO MINUTES

• APPLIES TO ALL PRODN ACTIVITIES AND IS AN IMPORTANT INITIATIVE IN THE LEAN MFG AREA

• VERY RELEVANT IN THE DAYS OF INCREASED REQUESTS FOR CUSTOMISED PRODUCTS AT SHORT NOTICE

• SMED LEADS TO REDUCED LESDTIMES

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BATCH CHANGEOVER ACTIVITIES

• IN CLASSICAL CHANGEOVER BETWEEN TWO BATCHES THE FOLLOWING ACTIVITIES TAKE PLACE: -FINISH ACTUAL BATCH -DISMOUNT OLD TOOLS -STOP MACHINE -CHANGE TOOLS -ADJUST MACHINE TO NEW REQMNT -START MACHINE -TRIALS -PROCESS NEW BATCH

• CHANGEOVER SEQUENCE GENERALLY DONE WITHOUT STD METHOD OR PROCEDURES AND DURATION DEPENDS ON INDIVISUAL SKILLS

• CHANGEOVERS CAUSE PRODUCTIVITY LOSS AND CREATES TEMPTATIONS FOR LARGER EBQ

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APPROACH OF SMED

• SETUP TIME REDUCTION IS OF CRUCIAL IMPORTANCE FOR PROFITABILITY

• APPROACH OF SMED IS TO REDUCE OUTPUT AND QLTY LOSSES DUE TO CHANGEOVER

• SMED APPROACH IS RECOMMENDED BY JIPM TO REDUCE SETUP LOSSES

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SIX SIGMA

• BUSINESS STRATEGY FOR GOOD QUALITY

• LEVEL OF PERFORMANCE THAT REDUCES DEFECTS

• METRIC OF PROCESS CAPABILITY • COMMITMENT TO CUSTOMERS TO

ACHIEVE ACCEPTABLE LEVEL OF DEFECTS

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SIX SIGMA

• STATISTICAL INDICATION OF VARIATION FROM STANDARD WHICH IS MEANT TO INCREASE CUST SATISFACTION AND A TOOL WHICH AIMS AT ELIMINATING DEFECTIVE OUTPUT

• SIXMA EXPRESSED AS DEFECTS OR NON CONFORMITIES PER MILLION OPPORTUNITIES. 6 SIGMA IS A LEVEL OF PERFORMANCE WITH 3.4 DPMO

• ENABLES COMPANIES TO DRASTICALLY IMPROVE BOTTOM LINES AND MEASURES PROCESS CAPABILITY FOR QLTY

• CONCEPT DEVELOPED BY MOTOROLA• SIGMA IMPL CONSISTS OF

-DEFINE OBJECTIVE OF PROJECT -MEASURE KEY PROCESS PARAMETERS -ANALYSE PARAMETERS - IMPROVE THRU BENCHMARKING AND CONTINUOUS IMPROVEMENT -CONTROL PROCESS EXECUTION

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STRATEGIC IMPLICATION OF SIX SIGMA

• BUSINESS PHILOSOPHY

• COMPANY VISION

• METRIC TO MEASURE AND COMPARE PERFORMANCE/RESULTS

• SYMBOL OF EXCELLENCE

• GOAL

• METHODOLOGY

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ESSENCE OF SIX SIGMA• STRATEGIC TOOL WHICH AIMS AT ELIMINATING DEFECTIVE OUTPUT BY

BRINGING DOWN THE COST OF QLTY TO ZERO• DRASTICALLY REDUCES INSPECTION COSTS,DEFECTIVE COSTS,REWORK

AND RECTIFICATION COSTS• DATA AND FACT DRIVEN MGT APPROACH WITH FOCUS ON CUST• RIGOROUS ANALYTICAL PROCESS ORIENTED METHODOLGY• LEVEL OF PERFORMANCE(3.4 DPMO) WHICH REFLECTS REDUCED DEFECTS• MECHANISM WHICH ALLOWS COMPANIES TO INPROVE BOTTOM LINE• CONCEPT LINKED WITH QLTY,PRODUCTIVITY AND COST• METRIC WHICH DESCRIBES HOW WELL PROCESSES MEET CAPABILITY

REQMNT• SET OF STATISTICAL TOOLS TO HELP DMAIC PHASES • SIGNIFICANTLY IMPROVES PROFITABILITY THYRU CAPABILITY

IMPROVEMENT OF PROCESSES• EMPOWERS COST MSRMNT AND CONTROL

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GOALS OF SIX SIGMA

• DEFECT REDUCTION

• YIELD IMPROVEMENT

• IMPROVED CUSTOMER SERVICES

• HIGHER NET INCOME

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SIX SIGMA SPECIFICATION TABLE

• 1 SIGMA 30.23% 697700DPPM

• 2 SIGMA 69.13% 308700DPPM

• 3 SIGMA 93.32% 66810DPPM

• 4 SIGMA 99.3790% 6210DPPM

• 5 SIGMA 99.97670% 233DPPM

• 6 SIGMA 99.999660% 3.4DPPM

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APPROACH FOR SIX SIGMA

• SIX SIGMA HAS A UNIVERSALLY DEFINED APPROACH WHICH CALLED DMAIC OR DEFINE,MEASURE,ANALYSE,IMPRVE,CONTROL

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DEFINE

• QUESTIONS -WHAT IS THE PROBLEM AND SCOPE -CRITICALITY AND IMPORTANCE TO CUSTOMER -WHAT IS THE BENCHMARK -DEPENDENT VARIABLES AFFECTNG PROJECT -VOICE OF CUSTOMER HOW CAPTURED

• KEY ISSUES -WHAT IS DEFINITION OF PROJECT INCLUDING OPERATIONAL DETAILS -WHAT ARE PROJECT MILESTONES -CRITICAL TO QUALITY PARAMETERS AND IDENTIFICATION OF CRITICAL SUCCESS FACTORS

• TOOLS USED -PROJECT MGT -PARETO ANALYSIS -QFD -PROCESS MAPPING

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MEASURE

• QUESTIONS -LIST PERFORMANCE VARIABLES AND IMPACT -GAP BETWEEN BENCHMARK AND EXISTING STATUS -PERFORMANCE CAPABILITY OF PROCESSES

• KEY ISSUES -REQMNT OF CUSTOMER –VALIDATION OF MSRMNT SCHEMES

• TOOLS USED - PROCESS MAPPING –QFD –CAUSE-EFFECT -7QC TOOLS –PROCESS SIGMA AND CAPABILITY

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ANALYSE

• QUESTIONS -WHAT ARE SUCCESS FACTORS -WHAT ARE PERFORMANCE GOALS -WHAT ARE SOURCES OF VARIATION -WHAT IS TARGET % FOR IMPROVEMENT

• KEY ISSUES -ABILITY OF COMPANY TO DO IT -SELECTION OF VARIABLE AND QUANTIFICATION

• TOOLS USED -PROCESS MAP ,GAP ANALYSIS,ANALYTICAL TOOLS

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IMPROVE

• QUESTIONS -HOW IS VARIABLE PERFORMANCE DIAGNOSED -HOW OPERATING LIMITS AND PROCESS CAPABILITY ESTABLISHED

• KEY ISSUES -HOW PERFORMANCE IMPRVMNT VERIFIED -ACTION PLANS -SOLUTIONS TO ADDRESS ROOT CAUSE OF PROBLEM -ESTABLISH OPERATING TOLERANCES

• TOOLS USED -DESIGN OF EXPERIMENTS

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CONTROL

• QUESTIONS -HOW PERFORMANCE METRICS MONITORED –HOW CONTINUOUS IMPROVEMENT MONITORED

• KEY ISSUES -CONTROL OF PROCESSES -IMPLEMENTATION AND AUDIT OF CONTROL SYSTEM

• TOOLS USED -SPC POKA YOKE -INTERNAL QLTY AUDITS –CAPABILITY AUDITS

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MALCOLM BALDRIDGE MODEL

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MALCOLM BALDRIGE FRAMEWORK

• FOUR INDUSTRY CATEGORIES -MFG AND SERVICES -EDUCATION -HEALTHCARE -NON PROFIT

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OBJECTIVES OF MBNQA

• PLAN TO KEEP IMPROVING OPERATIONS CONTINUOUSLY• SYSTEM FOR MEASURING IMPROVEMENTS ACCURATELY• STRATEGIC PLAN BASED ON BENCHMARKS THAT

COMPARE COMPANY PERFORMANCE WITH WORLDS BEST • CLOSE PARTNERSHIP WITH SUPPLIERS AND CUSTOMERS

THAT FEEDS IMPROVEMENT BACK INTO OPERATIONS• DEEP UNDERSTANDING OF CUSTOMER SO THAT THEIR

REQMNT CAN BE TRANSLATED INTO PRODUCTS/SERVICES• LONG LASTING RELATIONSHIP WITH CUSTOMER GOING

BEYOND PRODUCT DELY • FOCUS ON PREVENTING MISTAKES RATHER THAN

CORRECTION

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STEPS INVOLVED IN PROCESSING OF MBNQA

• SELF ASSESSMENT AND BPI• APPLICATION• FORMING OF TEAMS• EXAMINER INDIVISUAL SELF ASSESSMENT BASED ON APPLICATION-

STRENGTHS,AREAS OF IMPROVEMENT AND SITE VISIT ISSUES• CONSENSUS SCORING-IDENTIFICATION OF STRENGTHS,AREAS OF

IMPROVEMENT AND SITE VISIT ISSUE• SENDING OF SITE VISIT ISSUES BY TEAM LDR TO CUSTOMER• SITE VISIT• REVIEW OF SCORES AND REPORT• FEEDBACK REPORT SENT TO CUSTOMER• CUSTOMER SCORES SENT TO JUDGES PANEL• SHORTLISTING BY JUDGES• ROLE MODEL DETERMINATION• JUDGES FINAL REVIEW• ANNOUNCEMENT OF AWARDS• AWARDS CEREMONY

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APPLICATION CONTENTS FOR MBNQA

• EACH APPLICANT MUST SUBMIT AN APPLICATION REPORT IN MAX OF 60 PAGES CONSISTING OF -A BRIEF ORGANIZATIONAL PROFILE WHICH IS MAX OF 5 PAGES. -RESPONSES TO EACH AREAS TO ADDRESS IN THE CRITERIA WITH REFERENCE TO THE PROPER SUB POINT NUMBER WHICH IS MAX OF 60 PAGES