Mobile Commerce
Tpma m commerce - march 26 2013
Oct 22, 2014
Presentation on Mobile Commerce by Nicolas Dinh from MasterCard for the Toronto Product Management Association, March 27th, 2013.
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Mobile Commerce
US Thanksgiving / Black Friday 2012
Page 2April 4th, 2012
• $1.6B in digital sales – +30% from 2011 CM
• Mobile – 18% of consumers visited a retailer site/app (+70% YoY). Mobile sales 13% (+96% YoY)
• iPad Factor – generated majority of mobile traffic (7% of total traffic)
Cyber Monday 2012
Page 3April 4th, 2012
Source: IBM
Commerce → eCommerce → mCommerce
What is Mobile Commerce?
Page 4April 4th, 2012
What is Mobile Commerce?
Page 5April 4th, 2012
Commerce• Being able to
buy/sell
eCommerce•Using a computing
device•Connected to an
online network
mCommerce•Anytime
•Anywhere
Phases of Commerce Model
Page 6April 4th, 2012
Inspiration
Investigation
Research
SearchTransaction
Use
End Of Life
Phases of Commerce Model
Page 7April 4th, 2012
Inspiration
Investigation
Research
SearchTransaction
Use
End Of Life
Phases of Commerce Model
Page 8April 4th, 2012
Inspiration
Investigation
Research
SearchTransaction
Use
End Of Life
Social
• Social overlay: leveraging social media and networks that support social interaction and contribution to drive commerce
Changing Face of Commerce
Page 9April 4th, 2012
• (Frictionless) Payments
• Product / Service Discovery
• Location
• Personalization
– Identity
– Recommendations and Predictive Analysis
Mobile Commerce: Key Components To Success
Page 10April 4th, 2012
Payments
Page 11April 4th, 2012
Make it easy and seamless as possible!
Product Barcodes
Product Discovery
Page 12April 4th, 2012
• Generally unique identifiers for products, standards based
• QR Codes
– Encode up to 4K characters
– Can encode with events, URLs, contacts, triggers, etc.
NFC
Product Discovery
Page 13April 4th, 2012
• Services / APIs to:
– Product data (names, prices, descriptions, images)
– Merchant location data (addresses
– Real-time inventory status
Location Services
Page 14April 4th, 2012
Identity
• Develop extensible applications from user history and historical data
• Leverage purchase history to build trust
• Weave integrated payment system directly into customer identity
• Leverage to make it easier for your customers to buy from you
• Socialize the commerce experience
Personalization
Page 15April 4th, 2012
Recommendations & Predictive Analysis
Personalization
Page 16April 4th, 2012
Item
Taste, Preference, Interest
How do you leverage substantially amounts of Data generated from your M-commerce solution to help your
customer?
Tesco Homeplus
Page 17April 4th, 2012
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