TPackSS: Tobacco Packaging Surveillance Study Pack ...

TPackSS: Tobacco Packaging Surveillance Study Pack Features and Appeals Coding Instruction Manual Codebook 2018

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FeaturesandAppealsCodebookfor2016DataCollection

Tobeginanewrecord,entertheUniqueIDofthepack(unique_id).

Whenenteringtext,entertheexactspelling,accents,andpunctuationasreflectedonthepack.Forcasing,enterthetextinalllowercasecharacters.

SectionA:GeneralPackInformation

A1.TypeofProduct(product_type)

Whatistheproducttype?

Ifotherproducttypesarerelevant(suchascountry-specifictraditionaltobaccoproducts),theyaretobeincludedasoptionsasneeded.

(1) Manufacturedcigarettes (2) ClovesorKreteks(muststate“clove”or“kretek”onthepack,unlessbrandproducescloves/kreteks)(3) Cigarillos(muststate“cigarillo”or“cigar”onthepack,unlessbrandproducescigarillos)(4) Roll-your-own

Ifadditionalresearchwasnecessarytoclarifytheproducttype,describeandincludeintextboxanyapplicablewebsiteaddresses(URL)iftheinternetwasusedforclarification.Ifnooutsideresearchwasneeded,skipthisfield.(product_type_research)

A2.LocationsonSideofPack(locations_listed)

Wherewasthepackmade?

Locationormustbeaccompaniedby“madein,”“manufacturedin,”“producedin”orsynonym,butcanalsoincludelocationsassociatedwithafactory,aslongasitisclearthatthatiswheretheproductwasmade.Thisonlyincludeslocationslistedonthesideofthepackwithmanufacturerinformation.Ifbothcityandcountryarelisted,listthecountry.

(1) Bangladesh(2) Brazil(3) Burma(4) China(5) Egypt(6) GCC

(GulfCoastCountries)(7) India(8) Indonesia(9) Italy

(10) Japan(11) Kazakhstan(12) Korea(13) Malaysia(14) Mexico(15) Nepal(16) Pakistan(17) Philippines(18) RussianFederation(19) Thailand

(20) Turkey(21) Ukraine(22) UAE

(UnitedArabEmirates)(23) UnitedKingdom(24) USA(25) Uzbekistan(26) VietNam(27) Germany(28) Switzerland

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(88) OtherCountry(other_country)

(50) London

(89)Anyothercity(other_city)

(0)No“madein”locationA3.Primarypackagevs.largerpackage(primary_vs_larger)

Istheprimarypackofstickscontainedinanykindoflargerpackage?Theprimarypackageofsticksisdefinedasthepackageinwhichthesticksarecontained,canbeclosed,andcanstandonitsownwithoutthelargerpackage.Thelargerpackageisdefinedasthepackageinwhichtheprimarypackageiscontained,andcanbecompletelyseparatedfromtheprimarypackage.Cellophaneisnotconsideredalargerpackage

(1)Yes,theprimarypackageofsticksiscontainedinalargerpackage(0)No,theprimarypackageisnotcontainedinalargerpackage

SectionB:LargerPackage(skipthissectionifnolargerpackage)B1.Englishonfrontofthelargerpackage(english_lar)

IsthereanyEnglishonthefrontofthepack,excludinghealthwarningsandbrandfamilynameorbrandimage/crest?Forhardpacks,thefrontofpackisthesidewherethefliptopopens.Forsoftpacks,thefrontofthepackisthesidethatisfaceupwhenthepackisplacedsothatthetobaccocompanytext(notthehealthwarningtext)onthesideofthepackageisuprightandreadable.Pleaseconsider“kretek”asEnglish.Arabicnumberswillonlybeconsideredasaparticularlanguageifitisattachedtoaword(e.g.25cigarettes,100years,etc.).IftheArabicnumeralisastandalonenumeraloraccompaniedby“mg”orotherunitsofmeasurement,itwillnotbeconsideredtobeinaparticularlanguage.

(1)Yes,allofthewritingisinEnglish(2)Yes,someofthewritingisinEnglish(0)No,noneofthewritingisinEnglish(99)N/A:nootherwritingexceptbrandfamilyname

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B2.Packtypeofthelargerpackage(pack_type_lar)

Whatisthepacktypeofthelargerpackage?

PackType Description Example

(1)Slider Cardboardorothermaterialthatcanbecompletelyremovedfromtheprimarypackage

(2)Sliderwithfold-out Sliderstylepackwithafold-outfromthefrontorbackthatprovidesmoresurfaceareaforbranding

(3)Box Packmadeoftin,othermetalorhardplastic,orcardboardboxthatcontainstheprimarypackofsticks

(88)Other (pack_type_lar_other)

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B3.Outsidefancyfeaturesofthelargerpack(fancy_finish_lar)

Doestheoutsideofthepackhaveanyofthefollowingfeatures?Selectallthatapply:Embossingordebossingcanbetestedbyfeelingthefeaturesoftheoutsideofthepack.Holographicprintingisanymultilayeredimagethatchangescontentwhenviewedfromdifferentangles.Iridescentprintingreferstoanyimagethatchangescolorwhenviewedfromdifferentangles.

(1)Anyembossingordebossing(2)Shinyormetallicfinishthatcoverstheentirefront(seefrontdefinition)(3)Shinymetallicdetailing(4)Holographictext,logo,orimage(5)Iridescenttext,logo,orimage(88)Other(fancy_finish_lar_other)(0)Nofancyfeatures

B4.Changestickflavor(crush_lar)

Doesthelargerpackindicateinanywaythattheuserisabletochangethestickflavor(e.g.convertibles,clickandroll,activatefreshness)?

(1) Yes(0) No

B5.WebPresence(web_lar)

Isthereanyreferencetoawebpresenceonthelargerpackage?Selectallthatapply.Thisincludesbothinsideandoutsideofthelargerpackage.

(1) Facebook(2) Twitter(3) Companywebsite(4) Companyemail(5) QRcode(88)Other(web_lar_other)(0)Noreferencetoawebpresence

B6.Companyphonenumber(phone_lar)

Isaphonenumberforthecompanylistedanywhereonthelargerpackage?Thisexcludesphonenumbersmandatedbyorassociatedwithhealthwarnings.

(1)Yes(0)No

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B7.Presenceofinsertsoronsertsonlargerpackage(insert_onsert_lar)

Doesthelargerpackagecontainanyinsertsoronserts(notincludingthosewithonlyhealthwarninginformation)?Selectallthatapply.An“insert”isanycommunicationinsideanindividualpackageand/orcarton,suchasaminiatureleafletorbrochure.An“onsert”meansanycommunicationaffixedtotheoutsideofanindividualpackage,suchasaminiaturebrochurebeneaththeoutercellophanewrappingorgluedtotheoutsideofthestickpackage.

(1)Yes,thepackagecontainsaninsert(2)Yes,thepackagecontainsanonsert(0)Noinsertsoronserts

B8.IndicationofStickSize(stick_size_lar)

Describethesizeorsizeslistedonthelargerpackage.Selectallthatapply.Forothersizes,entertheEnglishtranslation.Othersticksizesmayinclude:ultraslims,thesticksizewritteninmillimeters,superlarge,etc.

(1)XL/Extra-Large/SuperLarge(2)Kings/King/KingSize(3)Slim/Slims(4)Superslims/Ultraslims/Extraslims(5)Mini,Compact(6)Sticksizeindicatedbyanumber(100’s,120’s,84mm,100mm,etc.)(88)Other(stick_size_pri_other)

B9.ColorsofLargerPackage(colors_lar)

Choosetwoofthefollowing,lookingattheentirepack.First,selectthebackgroundcoloroftheprimarypackage,i.e.thedominantcoloruponwhichotheritemsareprinted.Next,selectasecondcolor.Excludingthebackgroundcolorandthecolorofthebrandnametext,whatistheoneothermainprominentcolor(ifany)?Ifthereisnoothermaincolor,select"noothermaincolor."Thesecondcolorshouldbetheotherprominentandobviouscoloratfirstsightofthepack.

(1) Red(2) Orange(3) Yellow(4) Green(5) Blue(6) VioletorPurple(7) Pink

(8) Brown(9) Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy

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(15)Tan/Sand (0)NoothermaincolorB10.IndicationofBrandFamilyName

Abrandfamilynamerelatesdifferentvarietiesofproductsunderoneumbrellaterm,numberorsymbol.Examples:Marlboro,Players,555.Ifthebrandfamilyisindicatedbybothtextand/ornumberandsymboland/orimage,selecttextand/ornumber.Thisincludesallpanelsofthepack.Ifthebrandfamilynameiswrittenintwoormorecolors,choosethecolorthatusesthemostspaceinthename.Iridescenttextshouldbecodedforthecolorofitsoverallsheen,usuallysilver.Iftherearemultipleinstancesofthebrandfamilyname,chosethemostprominentcolor.

B10A.Howisthebrandfamilynameindicatedonthepack?(brandfam_indicate_lar)

(1) Bytextand/ornumber

B10B.IsitwritteninRomancharactersand/orArabicnumerals?(brandfam_text_lar)

(1)Yes,inRomancharactersand/orArabicnumerals

B10b1.WhatisthecolorofthebrandfamilynameinRomancharacters?(color_roman_text_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple(7)Pink(8)Brown

(9)Black(10)White(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

(2)BothRomancharactersand/orArabicnumeralsANDotheralphabet

B10b1.WhatisthecolorofthebrandfamilynameinRomancharacters?(color_roman_text_lar)



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B10b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?(color_nonroman_text_lar)



(3)No,inanyotheralphabetornumerals

B10b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?(color_nonroman_text_lar)



(2)Bysymbolorimageonly

B10a1.Whatisthecolorofthebrandfamilysymbolonthefrontofthepack?(color_symbol_lar)



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B11.ColorDescriptors(color_descr_lar)

Arethereanycolordescriptorswrittenonthelargerpack(notincludingbrandname)?Acolordescriptoriscolorbrandingthatisusedtodistinguishmultiplepackswithinabrand.Selectanyspelling,translation,orsynonymofthefollowing.Selectallthatapply.Thenfillinthetextboxwiththedescriptor.Example:apackwiththecolordescriptor“IceBlue”wouldbe(5)Blueandthen“IceBlue”enteredintothebox.Inthecaseofmultiplecolordescriptors,usecommasbetweenentriesinthetextbox.Notethatflavorsarenotcolordescriptors(e.g.“orangemint,”“greenapple”).DescriptorsshouldberecordedinEnglish.Thisalsoexcludesfiltercolor(e.g.“blackfiltercigarettes”).

(1) Red(2) Orange/Amber(3) Yellow(4) Green(5) Blue(6) Violet/Purple/Lilac(7) Pink/Rose(8) Brown

(9) Black(10)White(11)Grey(12)Gold(13)Silver(88)Other(0)Nocolordescriptors

Selectionsof1-13or88prompttextbox:(color_descr_lar_other)

B12.TaronLargerPack(tar_lar)

Whatistheleveloftaronthelargerpack(inmg)?Ifnolevellisted,enter99.B13.NicotineonLargerPack(nicotine_lar)

Whatisthelevelofnicotineonthelargerpack(inmg)?Ifnolevellisted,enter99.B14.CarbonMonoxideonLargerPack(carbon_lar)

Whatisthelevelofcarbonmonoxideonthelargerpack(inmg)?Ifnolevellisted,enter99.B15.PreventionofSaletoYouth(youth_lar)

Isthereanylanguageonthepackpreventingsaletominors?(e.g.“ForAdultsOnly”,“NotforSaletoYouth”,etc.)

(1) Yes(0) No

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SectionC:PrimaryPackageC1.Englishonfrontofthepack(english_front_pri)

IsthereanyEnglishonthefrontofthepack,excludinghealthwarningsandbrandfamilynameorbrandimage/crest?Forhardpacks,thefrontofpackisthesidewherethefliptopopens.Forsoftpacks,thefrontofthepackisthesidethatisfaceupwhenthepackisplacedsothatthetobaccocompanytext(notthehealthwarningtext)onthesideofthepackageisuprightandreadable.Arabicnumberswillonlybeconsideredasaparticularlanguageifitisattachedtoaword(e.g.25cigarettes,100years,etc.).IftheArabicnumeralisastandalonenumberaloraccompaniedby“mg”orotherunitsofmeasurement,itwillnotbeconsideredtobeinaparticularlanguage.

(1)Yes,allofthewritingisinEnglish(2)Yes,someofthewritingisinEnglish(0)No,noneofthewritingisinEnglish(99)N/A:nootherwritingexceptbrandfamily

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C2.Typeofpackoftheprimarypack(pack_type_pri)

Whatisthepacktypeoftheprimarypackage?Chooseone.

PackType Description Example

(1)HardPack Packwithdefinedshapeoftenconstructedoutofpapercardboard,whichwillholditsshapewhensticksareremoved(couldincludeanyshape,e.g.includeslipstickpacks)

(2)SoftPack Packwithmalleableshapemadeofpaperorcardboard,withexposedfoilorpaper

(3)Box Packmadeoftin,othermetalorhardplastic

(4)Sachet Packmadeofthin,tear-openplastic,lessstructuredthanasoftpack

(88)Other (pack_type_pri_other)

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C3.Openingstyleofprimarypack(opening_style_pri)(skipifsoftpackorsachet)

Whatistheopeningstyleoftheprimarypack?Chooseone.

OpeningStyle Description Example

(1)Flip-top Lidishingedatthebackofthepackandwhenopenedrevealstheupperportionofthesticks.Thisexcludesflip-topsthatopenfromanyotherside.

(2)Cigar-box Lidishingedatthebackofthepackandwhenopenedrevealsthefulllengthofthesticks

(3)Push-pack

Packslidesopenhorizontally

(4)Slide-pack Packslidesopenvertically

(5)Pullouttab Packhasatabthatispulledout

(88)Other (opening_style_pri_other)Allotheropeningstyles,includingpacksthathavebothaflip-topandslideopen

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C4.Shapeoftheprimarypack(pack_shape_pri)(skipifpack_type_priissachet)

Whatistheshapeofthepack?Chooseone.

Shape Description Example

(1)Traditional

Arectangularpackwithawidthtoheightratioofapproximately2to3;shaperesemblesadeckofplayingcards.Thiscategoryencompassespacksthatmaybetaller,shorter,smaller,orbiggeroverall,aslongastheyroughlyfitthe2:3ratio.

(2)Widepack/Extrawidepack

Forawidepack:Similartothetraditionalpackwithwiderfrontandbackpanelwithawidthtoheightratiogreaterthan2:3..Foranextrawidepack:Anypackwhichhasawidththatisequaltoorgreaterthanitsheight(1:1or1:>1).

(3)Lipstickpack Atall,slenderpackwithroughlyequalwidthforfront,backandsidepanels.Toppanelofpackmustbesquare(equallengthandwidth).

(88)Other (pack_shape_pri_other)Allotherpackshapes,e.g.packsthatappeartraditionalbutunfoldfurther

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afteropening.

C5.Slimnessofpack(slim)(skipthisquestionifpack_type_priissachet)

Isthewidthofthesideofthepack1.3cmorless?Measuretheentirewidthusingtoporbottomofpackinordertoavoidmeasuringonsideswithroundedorflattenededges.

(1)Yes(0)No

C6.Bevelededges(edges)(skipthisquestionifpack_type_priisnotaHardPack)

Doesthepackhavebevelededges(cornersofthepackhavebeenremoved)?AnswerChoice Example(1)Yes,thecornersofthepackhavebeenflattened

(2)Yes,thecornersofthepackarerounded

(0)No,thecornersareat90degreeangles C7.Outsidefancyfeaturesoftheprimarypack(fancy_finish_pri)

Doestheoutsideofthepackhaveanyofthefollowingfeatures?Selectallthatapply:Embossingordebossingcanbetestedbyfeelingthefeaturesoftheoutsideofthepack.Holographicprintingisanymultilayeredimagethatchangescontentwhenviewedfromdifferentangles.Iridescentprintingreferstoanyimagethatchangescolorwhenviewedfromdifferentangles.

(1)Anyembossingordebossing(2)Shinyormetallicfinishthatcoverstheentirefrontofpack(seefrontdefinition)(3)Shinymetallicdetailing(4)Holographictext,logo,orimage

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(5)Iridescenttext,logo,orimage(88)Other(fancy_finish_pri_other)(0)Nofancyfeatures

C8.Innerfoilofpack(inner_foil)(skipthisquestionispackissoftpackorsachet)

Doestheinnerfoilorpaperofthepackhaveanyembellishments?Chooseallapplicablestatements.Characteristicsoffoilorpaper: Example(0)No,Thefoilorpaperisplainandunembellished(exceptforinstructionslikePULL).Silverfoilisconsideredplainandunembellished.

(1)Yes,acolororpatternwhichiscarriedthroughfromtheoutsideofthepack(excludingplainsilverfoil).Silverfoilneverrepresentsacolorcarriedthroughfromtheoutsideofthepack.Apatterngenerallycoverstheentiretyofthefoilandisabstractorconsistsofadesign.

(2)Yes,acolororpatternnototherwisefoundontheoutsideofthepack(excludingplainsilverfoil).

(3)Yes,writtenwordsorimagery(notincludingpatternsorPULL).Thisincludeswordsprintedinanorderorpattern.

(99)N/A:Thereisnofoilorpaperpresentontheinnerpartofthepack

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C9.Additionalcontentunderopening(open_content)(skipthisquestionispackissoftpackorsachet)

Whenthepackisopened,isthereanyadditionalcontentvisible,asidefromfoilorpaper;forexample,undertheflip-top,undertheboxlid,orotherareasthatareconcealedwhenthepackisclosed?Selectallapplicablestatements.

(1)Contactinformationforthecompany(thisincludeswebpresenceinformation)(2)Recyclingsymbolorterminology(3)Instructionsforhowtousestick(4)Otherbrandingorappeals(e.g.brandname,logo,slogans,designs)(5)Suggestionsandclaims,sendtothemanufactureraddress(e.g.consumerclaimssendtothe

manufacturer)(88)Other(open_content_other)(0)Noadditionalinformationisvisiblewhenthepackisopened

C10.Changestickflavor(crush_pri)

Doesthepackindicateinanywaythattheuserisabletochangethestickflavor(e.g.convertibles,clickandroll,activatefreshness)?

(1)Yes(0)No

C11.WebPresence(web_pri)

Isthereanyreferencetoawebpresenceonthepackage?Pleaseselectallthatapply.Thisincludesbothinsideandoutsideoftheprimarypackage.

(1) Facebook(2) Twitter(3) Companywebsite(4) Companyemail(5) QRcode(88)Other(web_pri_other)(0)Noreferencetoawebpresence

C12.Companyphonenumber(phone_pri)

Isaphonenumberforthecompanylistedanywhereontheprimarypackage?Thisexcludesphonenumbersmandatedbyorassociatedwithhealthwarnings.

(1)Yes(0)No

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C13.Presenceofinsertsoronsertsonprimarypackage(insert_onsert_pri)Doestheprimarypackagecontainanyinsertsoronserts(notincludingthosewithonlyhealthwarninginformation)?Selectallthatapply.An“insert”isanycommunicationinsideanindividualpackageand/orcarton,suchasaminiatureleafletorbrochure.An“onsert”meansanycommunicationaffixedtotheoutsideofanindividualpackage,suchasaminiaturebrochurebeneaththeoutercellophanewrappingorgluedtotheoutsideofthestickpackage.

(1)Yes,thepackagecontainsaninsert(2)Yes,thepackagecontainsanonsert(0)Noinsertsoronserts

C14.IndicationofStickSize(stick_size_pri)

Describethesizeorsizesofthesticklistedonthepack.Selectallthatapply.Forothersizes,entertheEnglishtranslation.Othersticksizesmayinclude:ultraslims,thesticksizewritteninmillimeters,superlarge,etc.

(1)XL/Extra-Large/SuperLarge(2)Kings/King/KingSize(3)Slim/Slims(4)Superslims/Ultraslims/Extraslims(5)Mini,Compact(6)Sticksizeindicatedbyanumber(100’s,120’s,84mm,100mm,etc.)(88)Other(stick_size_pri_other)(0)Nosizelisted

C15.ColorsofPrimaryPackage(colors_pri)

Choosetwoofthefollowing,lookingattheentirepack.First,selectthebackgroundcoloroftheprimarypackage,i.e.thedominantcoloruponwhichotheritemsareprinted.Next,selectasecondcolor.Excludingthebackgroundcolorandthecolorofthebrandnametext,whatistheoneothermainprominentcolor(ifany)?Ifthereisnoothermaincolor,select"noothermaincolor."Thesecondcolorshouldbetheotherprominentandobviouscoloratfirstsightofthepack.

(1) Red(2) Orange(3) Yellow(4) Green(5) Blue(6) VioletorPurple(7) Pink(8) Brown

(9) Black(10)White(includesoff-whites,creams,

pearls,etc.)(11)Grey(12)Gold(13)Silver(14)Burgundy(15)Tan/Sand

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(0)NoothermaincolorC16.IndicationofBrandFamilyName

Abrandfamilynamerelatesdifferentvarietiesofproductsunderoneumbrellaterm,numberorsymbol.Examples:Marlboro,Players,555.Ifthebrandfamilyisindicatedbybothtextand/ornumberandsymboland/orimage,selecttextand/ornumber.Ifthebrandfamilynameiswrittenintwoormorecolors,choosethecolorthatusesthemostspaceinthename.Iridescenttextshouldbecodedforthecolorofitsoverallsheen,usuallysilver.Iftherearemultipleinstancesofthebrandfamilyname,chosethemostprominentcolor.

C16A.Howisthebrandfamilynameindicatedonthepack?(brandfam_indicate_pri)

(1)Bytextand/ornumber

C16B.IsitwritteninRomancharactersand/orArabicnumerals?(brandfam_text_pri)

(1)Yes,inRomancharactersand/orArabicnumerals

C16c.Aretheromancharactersrecordedcorrectly?(brandfam_roman_check)

(1)Yes(0)No(brandfam_correction)

C16b1.WhatisthecolorofthebrandfamilynameinRomancharacters?

(color_roman_text_lar)



(2)BothRomancharactersand/orArabicnumeralsANDotheralphabet

C16c.Aretheromancharactersrecordedcorrectly?(brandfam_roman_check)

(1)Yes(0)No(brandfam_correction)

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C16b1.WhatisthecolorofthebrandfamilynameinRomancharacters?

(color_roman_text_lar)



C16b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?

(color_nonroman_text_lar)



(3)No,inanyotheralphabetornumerals

C16b2.Whatisthecolorofthebrandfamilynameinnon-romancharacters?

(color_nonroman_text_lar)



(2)Bysymbolorimageonly

C16a1.Whatisthecolorofthebrandfamilysymbolonthefrontofthepack?(color_symbol_lar)

(1)Red(2)Orange(3)Yellow(4)Green(5)Blue(6)VioletorPurple

(7)Pink(8)Brown(9)Black(10)White(11)Grey(12)Gold

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(13)Silver(14)Burgundy

(15)Tan/Sand

C17.ColorDescriptors(color_descr_pri)

Arethereanycolordescriptorswrittenonthelargerpack(notincludingbrandname)?Acolordescriptoriscolorbrandingthatisusedtodistinguishmultiplepackswithinabrand.Selectanyspelling,translation,orsynonymofthefollowing.Selectallthatapply.Thenfillinthetextboxwiththedescriptor.Example:apackwiththecolordescriptor“IceBlue”wouldbe(5)Blueandthen“IceBlue”enteredintothebox.Inthecaseofmultiplecolordescriptors,usecommasbetweenentriesinthetextbox.Notethatflavorsarenotcolordescriptors(e.g.“orangemint,”“greenapple”).ColordescriptorsshouldberecordedinEnglish.Thisalsoexcludesfiltercolor(e.g.“blackfiltercigarettes”).Donotinclude“goldenleaf”or“goldleaf”asacolordescriptorasitisatypeoftobacco.

(1) Red(2) Orange/Amber(3) Yellow(4) Green(5) Blue(6) Violet/Purple/Lilac(7) Pink/Rose(8) Brown

(9) Black(10)White(11)Grey(12)Gold(13)Silver/Platinum(88)Other(0)Nocolordescriptors

Selectionsof1-13or88prompttextbox:(color_descr_pri_other)

C18.TaronPrimaryPack(tar_pri)

Whatistheleveloftarontheprimarypack(inmg)?Ifnolevellisted,enter99.C19.NicotineonPrimaryPack(nicotine_pri)

Whatisthelevelofnicotineontheprimarypack(inmg)?Ifnolevellisted,enter99.C20.CarbonMonoxideonPrimaryPack(carbon_pri)

Whatisthelevelofcarbonmonoxideontheprimarypack(inmg)?Ifnolevellisted,enter99.C21.PreventionofSaletoYouth(youth_pri)

Isthereanylanguageonthepackpreventingsaletominors?(e.g.“ForAdultsOnly”,“NotforSaletoYouth”,etc.)

(1)Yes(0)No

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SectionD:StickFeatures:D1.NumberofSticks

A.Countthenumberofsticksinsidethepack.Howmanysticksareinsideofthepack?(stick_count)

(0) 20(1) 16(3)14(4)12(5)10(88)Other(stick_count_other)

B.Howmanysticksdoesthepackstateitcontains?(stick_state)

(1) 20(2) 16(3) 14(4) 12(3)10(88)Other(stick_state_other)(99)Notstatedonpack

D2.Embellishmentonfiltertip(filtertip_detail)

Ifthereisafilteronthestick,istheendofthefilterembellishedinanyway,forexamplewithasmileyface,bluedot,orrecessedfilter?

(0)Nodesign(1)Yes.Describe:(filtertip_detail_describe)(99)N/A–nofilter

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D3.Filtercolor(filter_color)

Ifthereisafilteronthestick,whatcoloristhefilter?Includesallshadesofthefollowing:

Example

(1)Cork/Tan

(2)White

(3)Black

(4)Brown

(88)Othercolor

(99)Nofilter

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D4.Stickdetail(stick_detail)

Whatbrandingelementsarepresentonthestick?Selectallthatapply.Writealldescriptorsexactlyastheyappearonthepackinregardstocasing.IfthedescriptorisinalanguageotherthanEnglish,writetheEnglishtranslationofthedescriptor.Removethestickcompletelyfromthepackageandturnthesticktoobserveallaspects.

Presentonthestick Example

(1)BrandFamilyName(textornumber)

(2)BrandFamilyImage/Logo/Symbol)*Clarifybrandimagebycheckingthebrandwebsite.Thisincludesportionsofoverallbrandlogos(example:crownonstickthatispartofacrestonthepack).

(3)Descriptororwrittenappeal(ex:lights,menthol,red,kingsize,since1916).(brand_descr_describe)

(4)Colorcarriedthroughfromoutsideofpack.Includesallshadesofcolorsontheoutsideofthepack.

(5)Pattern,design,orotherimagerycarriedthroughfromoutsideofpack

(6)Novelcolor(notfoundonoutsideofpack)

(7)Novelpattern,design,orotherimagery(notfoundonoutsideofpack)

(8)Anysymbolforuserto“crush”or“turnon”thestick

(88)Other:anyotherbranding(stick_detail_other)

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(0)None:stickhasnobranding

D5.StickColor(stick_color)

Whatisthecolorofthestick(thepaperafterthefilter)?Anyshadeofthefollowing:

(1)White(2)Black(3)Brown(88)OtherColor

SectionE:CellophaneE1.Cellophaneprinting(cellophane)

Isthereanythingprintedonthecellophane?Selectallthatapply.Ifthereisprintingonthecellophanethatisillegible,select0belowandentertheissueintoF1.

(1) Yes:apulltabthatisplainandallonecolor(2) Yes:apulltabthathasthemanufacturerorbrandname(3) Yes:apulltabthathasanykindofbrandingrelatedtoappeals(4) Yes:anykindofbrandingrelatedtoappealsotherthanthepulltab(5) Yes:apulltaborcellophanethathashealthwarninglabeling(6) Yes:apulltabthathasdutyfreelabeling(0) No:Cellophaneisplain/translucentornocellophane

SectionF:TopicsforFurtherDiscussion-Addressedatcodingteamreviewmeetings.F1.Otherissuestoraise(further_discuss)

Isthereanyaspectofthispackthatneedsfurtherdiscussion?

(1) Yes–describe(further_describe)(0) No

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SectionG:Appeals

Codetheentirepack,includingcellophaneimages,thelargerandprimarypackages,thestickandfilter,andanyitemsorinserts/onsertsthatcamewiththepack,lookingfortheelementofthespecificappealcategoriesdescribedineachquestion.Thisincludesallappealwordswrittenonthepack,includingbrandname.Thisexcludesmanufacturer,company,orfactoryinformationandimages/logosusuallyfoundonthesidesofthepack.Forexample:donotcode“BritishAmericanTobacco”ortheleavesintheBritishAmericanTobaccologo.Ifanyaspectofthepackexpressesaparticularappeal,selecttheappropriateitem(s)fromthelistforthataspect.Itemsinquotationsmustbefoundwrittenverbatim.Eachelementalsoincludesan“other”write-incategory.Thiscategoryismeanttobeusedforitemsthatfitwiththeappealslistedhere,butarenotincludedonthelistandaretrulydifferentfromtheotheroptions.Wordsorphraseswithquotationmarksindicatespecificity.Forexample,donotselecttheoption“technology”unlessthatexactwordisonthepack.Wordsandphraseswithoutquotationmarkssignifygeneralthemes.Forexample,itisacceptabletoselecttheoption“Since/Established(year)”ifthephrase“forover100years”isfoundonthepack.Acrestshouldbeconsideredasingleitem.Donotcodeimagerythatispartofacrest.Theexceptionisifthereiswritingalludingtoasince/yearestablishedorotherprominentwriting.

Whichofthefollowingappealelementsappearanywhereonthepackaging?Withineachappeal,selectallelementsthatapply.Iftherearenoelementsofanappeal,select(0)Noor(0)Noneoftheabove.G1.TechnologyLexical(tech_lex)

(1)Anymentionof“technology”(2)Secondarytechnologyterms(e.g.nano,high-definition,HD,system)(3)Anytermreferringtoturningofforon(e.g.switch,activate,click,presstorefresh)(4)Wordsindicatinginnovation(e.g.new,newgeneration,innovative,modern,advanced,progressive)(5)Thephrases“lessodor,”“odorreducing,”“lesssmokesmell”etc(6)RELOC,resealable,adhesive,ProFresh,etc(88)Other(tech_lex_other)(example:anti-counterfeitnumbers)(0)Noneoftheabove

G2.TechnologyImagery(tech_img)

(1) Powerbuttons,playbuttons,skiptrackbuttons(2) Anykindof“ball”illustrationrepresentingchangeofflavor(otherthanbuttons)(3) Stickfilterimage,ifinconnectionwithtechnologyorhigh-techfilter(Example:apictureofastick

withapowerbuttononthefilterorhowthefilterisconstructed/works)(88)Other(tech_img_other)(0)Noneoftheabove

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G3.Environmental,CivicResponsibilityLexical(environ_lex)

(1)Environmentalism:recycle,nolittering,“let’sprotectenvironment”(2)CivicResponsibilityofthecompany:anyprogramforcorporatesocialresponsibility(88)Other(environ_lex_other)(0)Noneoftheabove

G4.Environmental,CivicResponsibilityImagery(environ_img)

(1)Recyclesymbolorsigns(greendotsymbol,tidyman,threearrows,greenleaf)(88)Other(environ_img_other)(0)Noneoftheabove

G5.Organics&NatureLexical(organic_lex)

(1)Anymentionof“natural”or“organic”(2)Tobaccoplant,leaf,leaves(e.g.BroadleafTobacco,Cubantobaccos,flue-curedtobacco,etc)(3)Natureterminology(otherplants,river,mountain,etc.Excludeflavorslikeblueberry,apple,etc.)(4)Spaceorstarterminology(celestialbodieslikesun,moon;excludes“luxury”starslike“FiveStars”)(88)Other(organic_lex_other)(0)Noneoftheabove

G6.Organics&NatureImagery(organic_img)

(1) Depictionsofplants,seedlings,etc(otherthantobacco)(2) Tobaccoplantsorleaves(3) Landscapesofnaturescenes(e.g.clouds,rivers,mountains)(4) Spaceorstarimagery(celestialbodieslikesun,moon;excludes“luxury”five-pointedstars)(88)Other(organic_img_other)(0)Noneoftheabove

G7.ProcessingofTobaccoLexical(process_lex)

(1)Blended,blend,mixture(2)Sun-ripened,slowroasted,toasted(3)Noaddedflavor,noadditive,pure(4)Anyotherdescriptionofhowtobaccoisprocessedormadeintoastick(e.g.dipped,fine-cut)(88)Other(process_lex_other)(0)Noneoftheabove

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G8.LuxuryandQualityLexicalElements(lux_lex)

(1) “Quality,”“finest”or“fine,”“special,”“premium”(2) ClassA,#1,Fivestars(3) Gold(4) Referencestopreciousstones(e.g.gems,diamonds)(5) Traditionallyexpensiveorluxuriousitems(e.g.silk)(6) “Export,”“Exported,”“Import,”“Imported”(7) “Luxury”andallotherluxurysynonyms(anywordorphrasethatemphasizeshighluxuryorquality

andisapositivesynonym,e.g.superior,perfect,perfection,select,unique,chosen,exceptional,excellence,exclusive,grand,etc)

(8) Master,Professional,Expert,Connoisseur(88)Other(lux_lex_other)(0)Noneoftheabove

G9.LuxuryandQualityImageryElements(lux_img)

(1) Crown(ifstandalone;notpartofcrest)(2) Preciousstones,gems,diamonds,metals(3) Traditionallyexpensiveorluxuriousitems(fancycars,rings)(4) Five-pointstars(88)Other(lux_img_other)(0)Noneoftheabove

G10.Classic/TimelessLexicalElements(classic_lex)

(1) “Classic”(2) “Original,”“Signature”(3) Traditional(4) Authentic,Genuine,Real(5) Since/Established(year)(includesstandaloneyear)(6) Well-known,famous,etc.(88)Other(classic_lex_other)(0)Noneoftheabove

G11.Classic/TimelessImageryElements(classic_img)

(1) Crest,seal,coatofarms(includesmanufacturer’screstifpresent)(2) Castle,knights,helmets,etc.(ifstandalone;notpartofcrest)(3) Pegasus,Griffin,Lion(ifstandalone;notpartofcrest)(4) Signature(cursivesignatureoffounder)(88)Other(classic_img_other)(0)Noneoftheabove

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G12.FemininityLexicalElements(fem_lex)

(1) Flowerterminology(roses,daisies,etc.)(2) Fashionterms(whenpairedwithotherfeminineappeals)(3) Othersynonymsfor“slim”:e.g.slender,skinny,etc.(excludesslim/slims/superslimsfromB8/C14)(4) Termsforwomen,like“Lady”or“Girl”(5) “pink”(88)Other(fem_lex_other)(0)Noneoftheabove

G13.FemininityImageryElements(fem_img)

(1) Flowers/Butterflies(2) Fashionimagery(3) Pinkcolor(4) Non-sexualizedfemaleform(88)Other(fem_img_other)(0)Noneoftheabove

G14.MasculinityLexicalElements(man_lex)

(1) Describe(man_lex_describe)(0)Noneoftheabove

G15.MasculinityImageryElements(man_img)

(1) Cars(2) Othervehiclesfortransportation:planes,ships(3) Non-sexualizedmaleform(4) Sportsimages(88)Other(man_img_other)(0)Noneoftheabove

G16.YouthLexical(youth_lex)

(1) Describe(youth_lex_describe)(0)Noneoftheabove

G17.YouthImagery(youth_img)

(1)Overallexplicityouthappealontheprimarypanels(e.g.cartoons,toys/games,imaginarycreatures,sports,music)

(0)NoyouthimageryReminder:Excludecompanyinformation(“made-in,”etc.)forquestionsG18-G23.

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G18.NationalLexical(nat_lex)

(1) Mentionofanytown,city,stateorcountryinwhichtheproductwaspurchased(excludingadjectiveform)

(2) Famousbuildings,structures,orstatuesorfamouslandscapes(e.g.rivers,mountains)(3) Famousresidentorleader(4) Countryanimals(e.g.Panda)(5) Mythicalcreatures(e.g.Dragon)(6) Country-specifictraditionalandculturalitemsidentifiedbyexpert(88)Other(nat_lex_other)(0)Noneoftheabove

G19.NationalImagery(relevanttowhereproductwaspurchased)(nat_img)

(1) Useofcountryflagimagery(musthaveexactimageryandcolorsfromflag)(2) Famousbuildings,structures,orstatuesorfamouslandscapes(e.g.rivers,mountains)(3) Famousresidentorleader(4) Countryanimals(e.g.Panda)(5) Mythicalcreatures(e.g.Dragon)(6) Country-specifictraditionalandculturalitemsidentifiedbyexpert(88)Other(nat_img_other)(0)Noneoftheabove

G20.Foreign/International(excludingUSA)Lexical(foreign_lex)

(1)“International,”“world”(2)Mentionofanytown,city,state,orcountryforeigntothecountryinwhichtheproductwas

purchased(excludingadjectiveform)(3)Famousforeignbuildings,structures,orstatuesorfamousforeignlandscapes(e.g.rivers,mountains)(4) Famousforeignresidentorleader(88)Other(foreign_lex_other)(0)Noneoftheabove

G21.Foreign/International(excludingUSA)Imagery(foreign_img)

(1) Useofforeignflagimagery(musthaveexactimageryandcolorsfromflag)(2)Famousforeignbuildings,structures,orstatuesorfamousforeignlandscapes(e.g.rivers,mountains)(3)Famousforeignresidentorleader(88)Other(foreign_img_other)(0)Noneoftheabove

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G22.UnitedStatesLexical(us_lex)

(1) AnymentionofAmericaorU.S.A(2) Anymentionofanycity,town,orstateintheUS(excludingVirginia)(3) Virginia(4) Famousresidentorleader(88) Other(us_lex_other)(0)Noneoftheabove

G23.UnitedStatesImagery(us_img)

(1) USAflag(musthaveexactimageryandcolorsfromflag)(2) USlandscapeorarchitecture(3) BaldEagle(4) Idealized/stereotypicalNativeAmerican(5) Famousresidentorleader(88)Other(us_img_other)(0)Noneoftheabove

G24.LessHarmLexicalNotonHealthWarning(less_lex)

(1) Light/Lights(2) Mild,low(3) Safe,safer(4) Soft,smooth,mellow(5) Anyqualitativedescriptionofthelevelsofnicotine,tar,orcarbonmonoxide(6) Numberspotentiallyindicatingstrength.Enternumber:(less_lex_number)(7) Mentionslonglifeorgoodhealth(excludingfortune,luck,orprosperity)(88)Other(less_lex_other)(0)Noneoftheabove

G25.LessHarmImagery(less_img)

(1) Imageoffilter(2) Dotspotentiallyindicatingstrength.Enternumberofdots:(less_img_dots)(88)Other(less_img_other)(0)Noneoftheabove

G26.LessHarm–Filters(less_filter)

Doesthepackhaveanymentionoftheword“filter,”“filters,”or“filtered”?Selectone.Filterdescriptorsmustbespecificallyandblatantlyaboutthefilter(i.e.technologydescriptorssuchas“recessedfilter,”“triple-actionfilter”orqualitydescriptorssuchas“premiumfilter”,“luxuryfilter”).Thisexcludescolororsizedescriptorsaboutthecigarette(e.g.“kingsizefiltercigarettes,”“filter-tipped”,“blackfiltercigarettes”).

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(1)Yes,aloneorwiththeword“cigarettes” (2)Yes,accompaniedbyadescriptoraboutthefilter.Enterdescriptor:(filter_descr_describe) (0)NoG27.Taste/SensationLexical(taste_sens_lex)

(1) Anymentionof“taste”(2) Rich/Fullflavor/Full(whenreferringtotaste)(3) Fresh,freshness,refreshing(4) Cool,ice,cold,chill,frost(5) Pleasure,satisfaction,enjoyment,relaxing(6) Theword“sensation”(7) Aromaorsmellterminology(8) Balanced(88)Other(othertasteorsensationdescriptors:e.g.balanced)(taste_sens_other)(0)Noneoftheabove

G28.Flavor(excludeslistofingredients)Lexical(flavor_lex)

(1) Caramel/Vanilla/Chocolate(2) Cinnamon/”canella”orotherspice(3) Clove/Kretek(4) Menthol(5) Mint(otherthanmenthol)(6) Fruitorcitrus(7) Coffee(8) Alcoholicbeverages(10)Energydrink(11)Flavor/Flavored/Flavors(88)Other(flavor_lex_other)(0)Noneoftheabove

G29.FlavorImagery(flavor_img)

(1) Caramel/Vanilla/Chocolate(2) Cinnamon/”canella”orotherspice(3) Clove/Kretek(4) Menthol(5) Mint(otherthanmenthol)(6) Fruitorcitrus(7) Coffee(8) Alcoholicbeverages(10)Energydrink(88)Other(flavor_img_other)(0)Noneoftheabove

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G30.SpecialEditionLexical(special_lex)

(1) “SpecialEdition”or“LimitedEdition”(2)LimitedTime:Nationalorcommunityeventoccurringonetime(Olympics,othercommemoration)or

Holiday(Christmas,Holi,etc.)(3)LimitedTime:Brandevent(100yearanniversary)(88)Other(special_lex_other)(includesappealssuchas“musicedition”orcoloreditions)(0)Noneoftheabove

G31.AnimalImageryandTerminology(animal)

Thisselectionexcludesmythical/imaginarycreatures.

(1) Anydepictionofananimal(e.g.thecamelonCamelcigarettes)(2)Animalprint(3)Lexical:anymentionofananimal(88)Other(animal_other)(0)Noneoftheabove

G32.Religion(religion)

(1) Mentionsofreligionbyname(e.g.Buddhism,Christianity,Islam)(2) “God”orhigherpower/afterlife(e.g.Allah,Jesus,Buddha)(3) “Amen”,“Blessing”,orotherprayerlikesynonyms(4) Religiousimagery(religion_img_other)(88)Other(religion_lex_other)(0)Noneoftheabove

G33.Promotions(promotion)

(1)Winmoney(2)Winitems(3)Wincigarettes(4)Wintrips(88)Other(promotion_other)(0)Nopromotion

Giventhenatureoftheeachcountry’slaws,requirementsandconsistentappeals,G34throughG36areadditionalquestionsspecifictoeachcountry.*WhencodingtobaccopackagesfromBrazil,pleaserefertoAppendixA:BrazilSpecificFeaturesandAppealsQuestions*WhencodingtobaccopackagesfromChina,pleaserefertoAppendixB:ChinaSpecificFeaturesandAppealsQuestions

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G36.Filtertechnology(filter_tech)

Consideringtheentirepackage(includingthestick)andusingbothimageryandlexicalreferences,isthereanyfiltertechnologycommunicatedonthepack?

(1) Yes(0) No

Ifyes,questionG37willappear.Ifno,skiptoSectionH.

G37.Twist,remove,orcutthefilterfromtheentirestick.Cutthefilterportionlengthwiseinhalf.Whatisinsidethefilter?(filter_inside)

(1) Capsule(2) Thread(3) Other(specify)(filter_inside_other)(4) None–nothinginside

Ifoption1isselected,questionsG38throughG49willappear.Ifoption2isselected,questionsG37aandG37bwillappear.Ifoption3isselected,specifywhat’sinsideofthefilter.Ifoption4isselected,skiptoSectionH.

PlacetheseveredstickbackintothepackageanduseanundamagedsticktoanswerquestionsG45toG48.G37a.Indicatethecolorofthethreadlocatedinsideofthefilter(Ifthereismorethanonecoloredthreadcheckallthatapply):(threadcolor)

(1) Green(2) Blue(3) Yellow,Gold,Orange(4) Violet,Pink,Purple(5) Black,Brown,Red(6)White(includesoff-whites,creams,pearls,etc.),Grey,Silver(7) Multi-color(threadcolor_multi)(8) Othermaincolor

G37b.Writeinanyfeaturesassociatedwiththethread(threadfeature):_________

IfN/A,writein99.

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G38.Uniquecapsule(s)(uni_cap_num)

Consideringtheentirepackage,usingbothimageryandlexicalreferences,howmanyuniquecapsulesarecommunicatedonthepackage?______

(99)Don’tknow/notclear

G39.Write-inanyflavordescriptors(includingnon-characterizing)associatedwiththecapsules:(fla_descriptor)________

IfN/A,writein99.G40.Indicatethecapsule/activationsymbol(s)locatedonthepackage:(cap_sym)Checkallthatapply

(1) Ball(2) Playbutton(3) Powerbutton(4) SkipTrackbutton(5) Other(cap_symb_other)(0) N/A

IfN/AisselectedskiptoG43.

G41.Indicatethelocationsofthecapsule/activationsymbolonthepackage:(cap_sym_loc)Checkallthatapply

(1) Front(2) Back(3) Bottom(4) Top(5) LeftorRightSide(6) Undertheflip-top(7) Panelfoil(8) Insert(9) Sleeve(10) Bevel

G42.Whatistheprimarycolorofeachcapsule/activationsymbollocatedonthepackage(Ifthereismorethanonecoloredcapsulecheckallthatapply)?(cap_color)

(1) Green(2) Blue(3) Yellow,Gold,Orange(4) Violet,Pink,Purple(5) Black,Brown,Red(6) White(includesoff-whites,creams,pearls,etc.),Grey,Silver(7) Multi-color(cap_color_multi)

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(8) Othermaincolor(0) N/A

G43.Isthereanimageinstruction(s)locatedonthepackageorstick,describinghowtoactivatethecapsule?(cap_act_instruc)

(1) Yes(0) No

Ifyes,questionG43awillappear.Ifno,skiptoquestionG44.

G43a.Indicatethelocation(s)oftheimageinstructionsonthepackage:(imageloc)Checkallthatapply

(1) Front(2) Back(3) Bottom(4) Top(5) LeftorRightSide(6) Undertheflip-top(7) Panelfoil(8) Insert(9) Sleeve(10) Stick

G44.Arethereanydescriptorslocatedonthepackagetodescribethecapsule/activation?(capdesc)

(1) Yes(0) No

Ifyes,G44aandG44bwillappear.Ifno,skiptoquestionG45.

G44a.Write-inthecapsule/activationdescriptorsorstatementsusedanywhereonthepackage:(capdesc_write):__________G44b.Indicatethelocation(s)ofthecapsule/activationdescriptorsonthepackage:(cap_desc_loc)Checkallthatapply

(1) Front(2) Back(3) Bottom(4) Top(5) LeftorRightSide(6) Undertheflip-top(7) Panelfoil

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(8) Insert(9) Sleeve(10) Bevel

CapsuleStickG45.Nowputasidethepackandjustlookatthestick.(cap_stick_num)

Enterhowmanyuniquecapsulesarepresentononestick:_____

(99)Don’tknow/notclearG46.Arethereanydescriptorslocatedonthesticktodescribethecapsule/activation?(stickdesc)

(1) Yes(0) No

Ifyes,G46awillappear.Ifno,skiptoquestionG47.

G46a.Write-inthecapsule/activationdescriptorsorstatementsusedonthestick:(stickdesc_write):__________G47.Indicatethecapsule/activationsymbol(s)locatedonthestick:(cap_stick_sym)Checkallthatapply

(1) Ball(2) Playbutton(3) Powerbutton(4) SkipTrackbutton(5) Other(cap_stick_sym_other)(0) N/A

IfN/Aisselected,G48willnotappear.

G48.Whatistheprimarycolorofthecapsule/activationsymbollocatedonthestick(Lookatseveralsticks,ifthereismorethanonecoloredcapsulecheckallthatapply)?(cap_stick_color)

(1) Green(2) Blue(3) Yellow,Gold,Orange(4) Black,Brown,Red(5) Violet,Pink,Purple(6) White(includesoff-whites,creams,pearls,etc.),Grey,Silver(7) Multi-color(cap_stick_color_multi)(8)Othermaincolor

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SectionH:OtherAppealsH1.OtherAppeals(add_appeal)

Isthereanadditionalappealonthepackthatdoesnotfitintothecategoriesabove?

(1)Yes,describe:(add_appeal_describe) (0)No

H2.InternetResearch(research)

Wasoutsideresearchnecessarytoclarifyanappeal?

(1)Yes,describe:(research_describe)(0)No

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AppendixA:BrazilSpecificFeaturesandAppealsQuestionsG34.Ingredients—Lexical(ingredients)

Selectallthatapply:

(1)Acucar/acucares(2)Agentesdesabor(3)Cravo(4)Extractosvegatales/extratosvegetas(5)Fumes/Fumos(6)Fumodecorda(7)Mentol(8)Mezcladetabacos(9)Misturadefumos(10)Palhademilho(11)Papeldecigarros(12)Selecionados(13)Other(0)Nomatch

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AppendixB:ChinaSpecificFeaturesandAppealsQuestionsG34.Chinaadditionalpromotionlexical(china_lex)

(1) Militaryreferences(“defend”,“protect”,“serve”,“commander”,“soldier”)(2) Culturalnostalgia(i.e.citationoftheclassics,traditionalpoems,historicalstories(3) Promotionofhealthorlongevity(i.e.mentionofChinesemedicinefoods/herbs,“longevity”,“long

life”,“peaches”,“cranes”,“immortal”)(88)Other(china_other_lex)(0)Noadditionalpromotion

G35.Chinaadditionalpromotionimagery(china_img)

(1)Militaryreferences(i.e.camouflagingprint/color,large/prominentred,gold,orsilverstar,soldiers)

Camouflagingprint

Color,large/prominentred,gold,orsilverstar

Greatwall(historicalsignificancenationalboundarydefense)

(2)Culturalnostalgia(i.e.calligraphy,traditionalpaintings,seals,traditionalart/patterns

Traditionalart/patterns

Calligraphy/seal

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Traditionalpainting

(3)Promotionofhealthorlongevity(cranes,Chinesemedicinefoods/herbs,peaches)

Chinesemedicinefoods/herbs

Cranes

(88)Other(china_other_img)

Noadditionalpromotion

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