September 17, 2015 Presenter: Jack Bobo, JD, MS Senior Vice President, Intrexon Formerly Senior Advisor for Agricultural Policy, United States Department of State - Washington, DC Moderator: James M. Rippe, MD – Leading cardiologist, Founder and Director, Rippe Lifestyle Institute Approved for 1 CPE (Level 2) by the Commission on Dietetic Registration, credentialing agency for the Academy of Nutrition and Dietetics. NUTRI-BITES ® Webinar Series Towards a Sustainable Food Supply: Myths and Realities
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September 17, 2015
Presenter:Jack Bobo, JD, MS
Senior Vice President, IntrexonFormerly
Senior Advisor for Agricultural Policy,United States Department of State - Washington, DC
Moderator:James M. Rippe, MD – Leading cardiologist, Founder and Director,
Rippe Lifestyle Institute
Approved for 1 CPE (Level 2) by the Commission on Dietetic Registration, credentialing agency for the Academy of Nutrition and Dietetics.
NUTRI-BITES®
Webinar Series
Towards a Sustainable Food Supply: Myths and Realities
ConAgra Foods Science Institute With a mission of:
Promoting dietary and related choices affecting wellness
by linking evidence-based understanding
with practice
Webinar logistics CEUs – a link to obtain your Continuing Education Credit
certificate will be emailed and available on this webinar’s page at www.ConAgraFoodsScienceInstitute.com within 2 days.
A recording of today’s webinar, slides, and summary PowerPoint will be available to download as a PDF within 2 days at: www.ConAgraFoodsScienceInstitute.com
The presenter will answer questions at the end of this webinar. Please submit questions by using the ‘Chat’ dialogue box on your computer screen.
Jack A. Bobo, JD, MSJuly 2015 - Senior Vice President, Intrexon2002- July 2015:
Senior Advisor for Agricultural Policy
United States Department of State
Moderator:James M. Rippe, MD – Leading cardiologist, Founder and Director, Rippe Lifestyle Institute
Learning Objectives Outline global challenges that impact sustainable food
production Identify global trends in food trade and consumer behavior
that impact policy choices Describe tradeoffs between locally sustainable and globally
sustainable food production Illustrate cognitive behaviors that impact consumer choices in
food
NUTRI-BITES®
Webinar SeriesTowards a Sustainable Food Supply: Myths and Realities
Jack A. Bobo | Senior Vice President | Intrexon
Can agriculture save the planetbefore it destroys it?
40%
Jack A. Bobo | Senior Vice President | Intrexon
70%Aral Sea
Today
Jack A. Bobo | Senior Vice President | Intrexon
Greenhouse gas emissions from agriculture and deforestation
25%
Jack A. Bobo | Senior Vice President | Intrexon
20509 billion
Global Population Growth5 1990
7 billion 2010
20308 billion
Jack A. Bobo | Senior Vice President | Intrexon
And yet over 800 million don’t have enough food today
We all need to eat
Jack A. Bobo | Senior Vice President | Intrexon
650,000 deaths/year
Jack A. Bobo | Senior Vice President | Intrexon
60% more food by 2050, using…
Less land
Less water
Less fertilizer
Fewer pesticides
Jack A. Bobo | Senior Vice President | Intrexon
Jack A. Bobo | Senior Vice President | Intrexon
Presenter
Presentation Notes
www.unicef.org/sowc2012/urbanmap/
Jack A. Bobo | Senior Vice President | Intrexon
Presenter
Presentation Notes
www.unicef.org/sowc2012/urbanmap/
What is sustainability?
Jack A. Bobo | Senior Vice President | Intrexon
Sustainable Agriculture
Plant and animal production practices with site-specific application that will:
• Satisfy human needs;• Enhance environmental quality;• Use resources efficiently;• Sustain economic viability of farms; and• Enhance the quality of life for farmers and
society as a whole.
U.S. Code Title 7, Section 3103
Legal Definition
Jack A. Bobo | Senior Vice President | Intrexon
What is sustainable?Water Fertilizer
Jack A. Bobo | Senior Vice President | Intrexon
12
12
10% less
waterYear 2
10% more
fertilizerYear 2
Competing World Views
Jack A. Bobo | Senior Vice President | Intrexon
Different Choices
Brazil 2019
Jack A. Bobo | Senior Vice President | Intrexon
People love innovation
Jack A. Bobo | Senior Vice President | Intrexon
People love innovation
Almost as much as they despise change
Jack A. Bobo | Senior Vice President | Intrexon
Skeptical Consumers
Jack A. Bobo | Senior Vice President | Intrexon
DisconnectMarketing versus reality
Jack A. Bobo | Senior Vice President | Intrexon
New School Risk
Jack A. Bobo | Senior Vice President | Intrexon
Tweet-ificationThe
Jack A. Bobo | Senior Vice President | Intrexon
Health Scares Versus
Scary but Healthy
Jack A. Bobo | Senior Vice President | Intrexon
WHO Theory
How to communicate?
Jack A. Bobo | Senior Vice President | Intrexon
WHO Theory
How to communicate?
Media Reality
Jack A. Bobo | Senior Vice President | Intrexon
Risk High
When to communicate?
Media Attention Low
Jack A. Bobo | Senior Vice President | Intrexon
Risk High
When to communicate?
Media Attention Low
Risk Low
Media Attention High
Jack A. Bobo | Senior Vice President | Intrexon
Language that turns people off:
What to communicate?
Amount is miniscule
Keeps prices lowLet us feed the world
Research shows it’s safe
Better for the environment
Lesson: If you lead with the science, you may lose with the science
Jack A. Bobo | Senior Vice President | Intrexon
Risk in Context
“The difference between risk and the perception of risk is the difference
between action and reaction.”
Jack A. Bobo | Senior Vice President | Intrexon
Jack A. Bobo | Senior Vice President | Intrexon
Jack A. Bobo | Senior Vice President | Intrexon
Food doesn’t have to be scary
Jack A. Bobo | Senior Vice President | Intrexon
What’s in a name?
Has anybody eaten Chinese gooseberries?
Jack A. Bobo | Senior Vice President | Intrexon
Jameskennedymonash.wordpress.com
Jack A. Bobo | Senior Vice President | Intrexon
How do you get a seedless watermelon?
Treat seeds with colchicine (natural plant extract)
Sterile seedless melon
Jack A. Bobo | Senior Vice President | Intrexon
Jack A. Bobo | Senior Vice President | Intrexon
Bat and Ball Problem
Jack A. Bobo | Senior Vice President | Intrexon
Confirmation BiasThe tendency to search for, interpret, focus on and remember
information in a way that confirms one's preconceptions.
Jack A. Bobo | Senior Vice President | Intrexon
Jack A. Bobo | Senior Vice President | Intrexon
Availability HeuristicThe tendency to overestimate the likelihood of events
with greater "availability" in memory.
Scientist as Storyteller
PersonalizeAcknowledgeConnect
Only then can we talk about the science
Build Trust
Jack A. Bobo | Senior Vice President | Intrexon
We Need Science
Source: USDA/ERS
Res
ourc
es P
er B
ushe
l of C
orn
1980
–20
11 60% Less Erosion
50% Less Water
40% Less Energy
35% Less Greenhouse Gases
40% Less Land
Jack A. Bobo | Senior Vice President | Intrexon
Framing• How can organic farming be
more productive and competitive?
• How can the transition be made from conventional to more sustainable forms of agriculture?
Recent CEU webinars archived at the ConAgra Foods Science Institute website: Setting the Record Straight on Cholesterol, Saturated Fat, and Heart Disease Risk Nutrition Support for the Bariatric Patient Critical Evaluation of Nutrition Research Functional Foods: Phytochemicals – Hidden Nutrition Gems Sodium: Too much, too little or just right? A Decade of Nutrigenomics: What Does it Mean for Dietetic Practice? Ethics for All: Applying Ethics Principles across the Dietetics Profession