Tourism Destination Planning Pertemuan 11-12 Matakuliah: G1174/Tourism Management and Planning Tahun: 2007.

Tourism Destination PlanningPertemuan 11-12

Matakuliah : G1174/Tourism Management and PlanningTahun : 2007

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Topics

• Destination and attraction• Natural attraction• Man-made attraction• Special interest tourism

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Objectives

1. To explain types of tourism destination planning2. To identify the need of facilities and services in

a tourism destination3. To compare and contrast between nature,

culture and special interest tourism

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The objectives of destination and attraction planning

• Obtain benefits (economically and socially) • The development of regional socio-economic • Accommodate the community needs of

vacation• Optimalisation of resources• Increase and develop prosperity of public• Preservation and conservation• Sustain the longevity of enterpreneurial

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Tourism and regenerationArea

develops

Growth

Expansion

Maturity

Decline

Redevelopment process

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Tourism Destination • A destination is a mix of interdependent

elements, because in order to produce a satisfying holiday experiences, all element must be present (Mill, 1992)

• It is consisted of– Attraction and activities: everything that attract

interests of tourists – Facilities and services: everything that can fulfil the

need of tourists– Infrastructure and Superstructure: all supporting

aspects of tourism– Hospitality: things that related to service delivery

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Tourist Attraction• Attraction has to offer in terms of ‘things to see

and do’• It is the focus of tourist and management attention

which can be a ‘flagship’ (pull in visitors, meed needs of local residents and develop stronger tourism activities within the destination)

• Objek dan daya tarik wisata (UU no.9 thn 1990)Apa saja yang memiliki daya tarik bagi wisatawan termasuk akomodasi, restoran, transportasi, industri kerajinan/cinderamata, usaha jasa perjalanan, dan lainnya

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Classification of Attraction

Local Market

Regional

Inte

rnati

on

al

Public ownership

Private ownership

Natio

nal

PRODUCTResource,

meals,events,

Retail, etc.

Built

Natural

Paid

Fre

e

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Natural Resources

• Weather – warm, hot, dry, rain, snow, etc• Scenic beauty – mountain, ocean, lake, river,

swamp, desert, forest, valley, plateu, landscape, beach, meadow, etc.

• Flora and Fauna• Special environmental feature – cave, geyser,

stalatit & stalanit, spring, waterfall, glacier, volcano, etc.

• Park and preservation area

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Cultural resources

• Historical, cultural and archeological sites – monumen, historical buildings & landmarks, museum, etc.

• Distinctive cultural patterns – norms, customs, tradition, value, lifestyle, etc.

• Art and handicraft – dance, music, drama, artifact, architecture, etc.• Interesting economic activities – tradional market, fishing village,

farm, rice field, etc.• Interesting urban area – ambiance, skyscrapers, etc.• Cultural festival – independence day, etc.• Friendliness of residents – hospitable, honesty, tolerance and

acceptance

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Special type attraction

Related either natural or cultural features• Theme parks, amusement parks and circuses• Shopping• Meeting, Incentive travel, conference and

exhibition (MICE0• Special events• Gambling and casino• Entertainment• Recreation and sport

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Factor influencing the destination management

• Resources: Natural and built-environment• Entrepreneurship• Financial support• Human resources• Competition• Community• Government policy and regulation

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Destination and attraction as a leisure products

AUGMENTED PRODUCTZone of Closure

TANGIBLE PRODUCTInviolate Belt

CORE PRODUCTNucleus

Tranquility, Environment,

Beauty

Featu

res

Quality

Sta

ndard

Accessibility

Amenities

Sale

s

Wea

ther

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Identification of the potentiality of tourism destination and attraction

• Location• Natural environment

– Climate– Topography– Wildlife and vegetation– Coastal and marine area– Geology– Ecological system– Natural resource areas

• Historical Influences

• Socio-cultural and Economic Patterns– Population characteristics– Cultural patterns– Economic patterns

• Land use, settlement and tenure patterns

• Environmental quality• Institutional element

– Development policies and plan– Organizational structures– Legislation and regulation– Education and training

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Tourist arrivals and characteristics

• Place of origin• Purpose of visit• Length of stay• Age, sex and number of family member traveling together• Type of employment and income levels• Where traveled and stayed during visit• Number of times visited• Individual or group travel• Expenditure patterns• Visitor attitudes and satisfaction level

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Tourist Facilities and Services

• Accommodation• Eating and drinking establishment• Tour and travel operation• Tourist information• Shopping and personal services• Money changers and other financial services• Medical facilities and services• Public safety: police, fire bridge, etc.• Exit and entry facilities• Other facilities and services: gasoline service station, self-

service laundry, etc.

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Transportation and Infrastructure

• Transportation facilities and services• Water supply• Electric power• Sewage disposal• Solid sewage disposal• Telecommunications• Drainage• Community services

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Conclusion

• Destination and attraction are one of the central components of tourism, providing a vital element in the visitor’s enjoyment and experience.

• Planning a destination, then, become a crucial part of managing a tourism destination.

• What tourist visit at destination as well as being something they may visit en route to destination should be carefully identified as the potential assets of a destination.

• Attractions are the lifeblood of a destination because they are part of the appeal, ambiance and overall experience that visitors seek to consume in destination.