Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332 Phpapp02

Touchatag, an Alcatel-Lucent Venture

RFID/NFC service

Toon Coppens, Michael Elias

September 2009

2 | Touchatag |August 2009 All Rights Reserved © Alcatel-Lucent 2009

R&D Budget: €2.5 billion

Active Patents Held: More than 26,000

Nobel Prizes Won: 6

Worldwide Presence: More than 130 countries

Annual Revenues: €16.98 billion (2008)

Employees: More than 77,000

Touchatag, an Alcatel-Lucent Venture

Launch: October 2008

Partners: Belgacom, ProximityBBDO

Membership: NFC forum (INTL), SMSC (France)

Location: Antwerp (Belgium), Murray Hill (US)


Contactless

payment

Loyalty services

RFID enabled communication Time

registration

Rental services

Collection management

Smart objects

•before

RFID applications & services

BUT• Expensive• Closed• Vertical • Specialized• Complex

For enterprises & operators:Contactless wallet 2.0

For web developers:Democratizing the RFID marketplace (API) For

consumers:DIY Internet of Things

RFID & NFC

September 2009


DIY Internet of Things

September 2009






Touchatag developer network

Democratizing the RFID marketplace

September 2009


RFID/NFC Apps

Time registration

Mobile workforce

Inventory tracking

Collection management

Rental solution

Intelligent student card

Loyalty application

Elderly UI

…

SaaS – online Service

Demystification of RFID

REST API

Low cost HW


APIs

Tags Readers

Touchatag™ Application Correlation Service

Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration

- UI & UI integration - Certification - Security

Voice & presenceSMS

Time-registration

Social media

Other contactless apps

Wallet 2.0 & Profile

paym

en

t

loyalty

cou

pon

Interactive advertising•SVA

credit

debet

Touchatag Developer Network

Touchatag DIY website, templates and GUI

Mobile workforceEvent experiences

Smart objects

WebDirect marketing•API


VisAge Communication and information system for elderly and Alzheimer patients.Easy access to the system








Contactless Wallet 2.0

September 2009




CreditCards

CreditCards

DebitCards

Loyalty Program

Cards

Loyalty Program

Cards

Coupons

ScratchCards

ScratchCards

MobileBanking

Stored ValueAccounts

Stored ValueAccounts

Transit Cards


Tag (identity) & wallet

Personal context

+ +

Social relevan

ce=


OTA download and mgmt of

applications

Secure Element Manager Trusted

Service manager


Contactless NFC

No operator Wallet

Operator Wallet


Bridge between CRM, advertising, direct marketing and sales


•Paper vouchers E-card





APIs

Tags Readers

Touchatag™ Application Correlation Service

Provisioning - Tag, App & reader management - Tag event routing - Action execution - Application creation – Policing - Reporting - Application integration

- UI & UI integration - Certification - Security

Voice & presenceSMS

Time-registration

Social media

Other contactless apps

Wallet 2.0 & Profile

paym

en

t

loyalty

cou

pon

Interactive advertising•SVA

credit

debet

Touchatag Developer Network

Touchatag DIY website, templates and GUI

Mobile workforceEvent experiences

Smart objects

WebDirect marketing•API


•Nokia 6212 NFC Phone

•HID ESRP40 POE Reader

•Macally RFID Mouse

•Verifone QX120 POS Terminal

ACS USB and Serial Readers(serial used for GPRS)

•Clearchannel interactive billboard

•Allo Machines vending machines


Alcatel-Lucent & Contactless wallet 2.0

Expertise on payment, identity management and mobile application management

210+ Convergent Payment Customers serving for 450 M+ Subscribers

200+ Subscriber Data Management Customers serving for 775 M+ Subscribers

20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers

Leading innovation on new media, advertising and location based services

Leading professional services organization

>24k service professionals

Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes

ad inventory value

Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes

ad inventory value

Geographic Messaging Service

Platform

Geographic Messaging Service

Platform

Touchatagnfc Rfidmobilepayment Mobilkoma1innovationdaysv26092009 090930054332 Phpapp02

Documents

mobile application management

contactless apps wallet

service manager

contactless nfc

rfid nfc

identity management

rfid marketplace api

rfidapplications services