YOUR HOSTS: Mark Robinson Stefano Melucci with Top soft launch strategies for awesome metrics
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YOUR HOSTS:
Mark Robinson Stefano Melucci
with
Top soft launch strategies
for awesome metrics
Why soft launch matters
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Testing processWhat to test
Why players leave
Why players leave
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Improving on-boarding
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Improving on-boarding
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Testing on-boarding
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Testing on-boarding
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Testing on-boarding
Novice: set your strategy
Grinder: set your strategy
Expert: set your strategy
Stefano Melucci
VP Product, Thumbspire
Thumbspire use case
What is Thumbspire?
Onboarding and retention - soft launch
Ad frequency optimization
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Optimize monetization - upselling
Optimize monetization - flash sales
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Optimize monetization - merchandising experiment
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Optimizing marketing spending
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Overall Optimized marketing channel
We partner with developers for the whole cycle
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How to optimize your soft launch process and beyond
deltaDNA: Powered by deep data
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YOUR HOSTS:
Mark Robinson Stefano Melucci
with
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