# Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2014-2015 2015 2014 1 8,500 7,055 4 20% Beer 2 8,476 8,025 4 6% Beer 3 6,174 5,308 3 16% Communication Providers 4 5,202 4,177 2 25% Banks 5 4,709 6,084 4 -23% Retail 6 4,423 3,625 2 22% Communication Providers 7 4,315 3,376 2 28% Banks 8 4,185 3,585 4 17% Beer 9 3,672 3,565 5 3% Beer 10 3,604 3,477 4 4% Beer 11 3,554 3,097 2 15% Communication Providers 12 3,476 3,006 4 16% Banks 13 3,107 4,107 5 -24% Retail # Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2014-2015 2015 2014 40 1,236 969 2 28% Banks 41 1,197 - 4 NEW ENTRY Beer 42 1,118 - 1 NEW ENTRY Banks 43 1,108 1,076 5 3% Beer 44 1,107 1,058 2 5% Retail 45 1,072 1,103 3 -3% Retail 46 1,069 - 2 NEW ENTRY Communication Providers 47 1,042 1,182 2 -12% Food & Dairy 48 1,039 931 3 12% Communication Providers 49 997 - 2 NEW ENTRY Banks 50 985 1,262 4 -22% Retail # Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2014-2015 2015 2014 27 2,017 3,446 1 -41% Oil & Gas 28 1,940 1,759 1 10% Banks 29 1,867 2,084 3 -10% Banks 30 1,859 1,145 3 62% Beer 31 1,808 1,540 3 17% Banks 32 1,700 2,236 5 -24% Personal Care 33 1,678 1,630 5 3% Beer 34 1,636 1,379 4 19% Banks 35 1,575 1,545 1 2% Oil & Gas 36 1,533 - 2 NEW ENTRY Banks 37 1,479 1,037 3 43% Banks 38 1,411 - 1 NEW ENTRY Retail 39 1,309 1,094 4 20% Beer TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015 Source: Millward Brown and BrandZ™ BRANDZ TM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015 # Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2014-2015 2015 2014 14 3,091 2,804 2 10% Retail 15 3,039 2,748 1 11% Industry 16 3,008 3,426 1 -12% Communication Providers 17 2,845 2,486 4 14% Retail 18 2,795 2,608 3 7% Food & Dairy 19 2,758 3,181 4 -13% Oil & Gas 20 2,757 2,466 2 12% Food & Dairy 21 2,595 3,175 3 -18% Banks 22 2,557 2,687 3 -5% Retail 23 2,436 2,365 4 3% Beer 24 2,398 3,058 4 -22% Airlines 25 2,207 2,494 2 -12% Banks 26 2,198 2,457 3 -11% Banks Brazil Mexico Colombia Chile Argentina Peru