TOP 100: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 100 97 98 99 68 27 14% Growth across all Categories from 2014 Download the full report at www.brandz.com $2.6 Trillion $2.9 Trillion BrandZ™ S&P 500 MSCI The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2006. 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 102.6% 63% 30.3% VALUABLE BRANDS DELIVER SUPERIOR RETURNS BRANDZ™ GLOBAL TOP 100 GROWS 14% IN BRAND VALUE CATEGORY CHANGE TOP 10 BRANDS $246.9 Bil. +67% $173.6 Bil. +9% $115.5 Bil. +28% $93.9 Bil. -13% $91.9 Bil. +16% $89.5 Bil. +15% $86.0 Bil. +36% $83.8 Bil. +4% $81.1 Bil. -5% $80.3 Bil. +19% 2015 2014 2013 $3.3 Trillion Download the Mobile app www.brandz.com/mobile Methodology and valuation by GLOBAL BANKS $120.8 Billion -2% CARS +3% $143.6 Billion FAST FOOD +4% $179.3 Billion LUXURY -6% $104.6 Billion OIL & GAS +6% $115.3 Billion PERSONAL CARE +2% $101.6 Billion SOFT DRINKS $139.6 Billion +8% TECHNOLOGY $900.8 Billion +24% IN THE NEWS... NEW ARRIVALS RETAIL TECHNOLOGY Apple becomes world’s number one most valuable brand, worth $247.0 Billion Facebook rises 99% in Brand Value Alibaba enters the Global Top 100 and is the number one in retail ahead of Amazon and Walmart REGIONAL BANKS TELECOM PROVIDERS TELECOM PROVIDERS TELECOM PROVIDERS RETAIL +35% $40.0 Bil. +38% $5.1 Bil. +43% $76.5 Bil. +43% $10.1 Bil. +44% $17.3 Bil. +44% $10.6 Bil. +58% $18.3 Bil. +67% $246.9 Bil. +99% $71.1 Bil. +36% $86.0 Bil. TOP 10 RISERS 10-YEAR PERFORMANCE AND TRENDS 2006 TO 2015 The BrandZ™ Top 100 Most Valuable Global Brands increases 126% in brand value CHINA GROWS IN VALUE AND NUMBER OF BRANDS 10-YEAR TOP 10 RISERS Technology Consumer & Retail $3.3 Trillion 2015 Brand Value growth +1,004% 14 Brands BRAND VALUE SHIFTS TO TECHNOLOGY 35% 44% Global Top 100 Brand Value shifted to technology, which grew from 35% of Top 100 total value in 2006, to 44% of total value in 2015. The consumer categories collectively declined. +1,446% +1,240% +941% +900% +702% +477% +364% +331% +299% +292% 2006 2006 2006 2015 2015 2015 $1.4 Trillion 2006 34% 22% REGIONAL BANKS +1% $254.5 Billion $ Value of Top 10 Brands in each category % Change in catetory Brand Value 1 Brand Technology and retail lead brand value surge. $268.3 Billion RETAIL +24% APPAREL $99.7 Billion +0.1% TELECOM PROVIDERS +17% $388.2 Billion BEER +9% $78.6 Billion INSURANCE +21% $80.4 Billion