Top 25 Places To Advertise Your Business Using Coupons

to Advertise Your BusinessTop 25Places

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Coupons are vital to your business.Yes, coupons can advertise your business, but they can also provide you with a wide amount of information about your customers.

It’s important to use coupons to advertise your business. Not only are you providing a value to your customers, you’re finding out what campaigns they respond to, and possibly why.

So, how do you get started with coupons? Let’s take a look at 25 places to advertise. Remember, this isn’t an exhaustive list, but it is a great starting point. Do these options first, and you may not need to look any further.

OfflineLet’s start offline. As a local small business, it’s a good idea to reach out to your customers offline first. Oftentimes, customers who frequent local businesses are persuaded by the following methods:

1)Local NewspaperTom Egelhoff offers insightful information on how to place a small town newspaper ad. Even if you live in a big city, you should probably stick with smaller publications that cater to your core demographic.

2) ValpakValpak is a direct marketing service that sends coupons and ads through the postal service. Prices vary depending on the scope of the campaign, but a minimum of 10,000 houses is required. Expect to pay between $150 to $400 per campaign.

3) FlyersWhether the flyer is only a collection of coupons, or if you’re sharing information about your business and adding a coupon as an incentive at the bottom, flyers are effective at evangelism.

4)By Seth Price. A recent study from the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence.

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5)Postcard MarketingAlthough the slant of this article was on real estate, you can easily parlay any type of coupon into postcard marketing. The benefit of using postcards is that customers don’t need to open it–all information is readily available.

6)Community Bulletin Boards

Many community centers, coffee shops, book shops, and grocery stores have community bulletin boards. Be on the lookout for any in your area. If you see one, pin up your flyer (with attached coupons).

7) Niche magazinesCan you business gain exposure by placing a coupon in the advertisement section of a magazine in your niche? If so, don’t hesitate to do so. Although you may be a local business, you may be able to sell remotely.

8) Red PlumRed Plum is a coupon service that’s available online, in your mailbox, in the newspaper, or online. You may recognize it as a coupon circular. It often has brands like Suave, Hawaiian Tropic and Degree.

9) SmartSourceVery similar to Red Plum, Smartsource is also a coupon service. You can advertise with both, but Red Plum and Smartsource are fiercely competitive and may not allow you to place coupons in both simultaneously.

OnlineLocal businesses can still advertise online. In fact, most consumers will attempt to find your business online, so it’s best to provide them with at least one of these options:

10) coupons.comThis billion dollar startup is highly influential in the marketplace. If you want to reach frugal-minded consumers, you must have a local presence on coupons.com.

11) Email NewsletterCreating a newsletter is a must for small businesses. It keeps you relevant. When sending out your newsletter, why not include a coupon? It a wonderful incentive for your core customer-base.

12) GrouponWe’ve created a thorough guide to Groupon. Check the page out to find out how to use Groupon to advertise your business.

13) Living SocialLiving Social is a deal of the day site and is very similar to Groupon. You’ll find more about LivingSocial in the above article on Group.

14)Amazon LocalRounding off the list of daily deal sites is Amazon Local.

15) Yelp for BusinessUse Yelp Deals to create coupon advertisements on Yelp. You offer a discount, typically around 50% off. Yelp takes 30% off of the purchase price, and you get the rest. It’s similar to the Groupon model, except Yelp leaves you with a greater profit.

16) FacebookWith Facebook, you can increase your likes while providing a coupon. There’s several apps that can help you create a coupon on Facebook. Try apps such as Woobox or AgoraPulse Facebook Coupon App.

17) TwitterUse Twitter to make quick posts, like flash coupons, for your products or services. If you have an active customer base who’s on social media, they will jump at the chance to buy from you at a discounted rate.

18)RetailMeNotRetailMeNot is a huge digital coupon marketplace. You’re very likely to see the big name companies here, sharing with lesser knowns. A fun thing about RetailMeNot is that users can directly add coupon codes to the site.

19)SmartReceiptIf you frequently print out receipts for your customers, why not leverage the wasted space on the receipts to advertise a deal? Use the blank space to provide a valuable coupon for the customer.

20) Catalina MarketingSimilar to SmartReceipt, Catalina ads print up at the point of sale. The difference is that Catalina ads are printed from a separate machine that the POS register.

21) CouponCabinCouponCabin is similar to RetailMeNot. It allows users to hunt for promotional codes, and also search by sales.

22)On your website/ lightbox

Use your own website to promote your coupons. Customers check out your website for many different reasons. Add a discount with an opt-in lightbox. There’s different ways to do this, but check out Kyla’s tutorial on OptinMonster.

On other websitesYou may have noticed advertisements on the borders of your favorite websites. You can also advertise your coupons on other websites. Most websites that offer advertising space provide a link to a price page. It’s a good idea to find websites that cater to your key demographic.

23)ReferralsUse a referral system to advertise your business. You can provide referrals with a personal discount as an incentive to refer your business. Additionally, you can assign those referrals a special discount code to give to their sphere of influence.

24)Mobile CouponsAshley Eckel has a very useful article about how to create a successful mobile coupon campaign. It’s important to diversify your coupon advertising. Study this article to find out how to create the highest engagement.

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