Top 10 Google Analytics tips to save you money!

Welcome Phil Pearce

Senior Web Analyst

1. WiFi code

2. Health and Safety

3. Prerequisite: laptop + Google Analytics account

4. Beer

5. Questions

6. Hashtag & copy of slides

7. Contact Info https://uk.linkedin.com/in/philpearce https://twitter.com/philpearce

Housekeeping

4:30 10 Tips presentation (45mins)

5:15 Finish

5:15-6pm Q & A / Drinks (45mins)

Schedule

Fun fact, I`m an Identical Twin...

”I successfully cloned myself to increase my productivity” ;)

Web Analytics

Exchange

mentor

750 GA

questions answered

Tracking

protection

group

Intro Phil Pearce

Google Analytics Expert and GTM specialist

www.linkedin.com/in/philpearce

AdWords Clients & implementations – lots!

Please ask lots of questions

and save lots of bookmarks/shortcuts

Prize at the end for

- Most questions

- Best Questions

Top 10 Google Analytics tips to save you money!

1. Reducing cost

2. Increasing conversions/revenue

3. Automating reducing cost & increasing revenue

Cheat sheet…

• http://bit.ly/ga-report-list

• open in notpad - and replace GA account number

Demo site…

• https://web.archive.org/web/20150624031543/http://www.computeraid.org/

Best & worse landing pages

1. Best & worse landing pages

2. Pages by revenue contribution

2. Pages by revenue contribution

3. Best & worse internal Site Search

3. Best & worse internal Site Search

4. Broken pages by referral

4. Broken pages by referral

4. Broken pages by referral - detailed

6a. Medium pivoted by userType with metrics of

sessions & converison rate

6b. Channel pivoted by userType with metrics of

sessions & conversion rate

9. Automatic Alerts

9. Custom Alerts – based on your business logic

1. 404 example

2. Avg order value example

10a. Google Sheets – automatic

reporting (updates every hour)

http://bit.ly/ga-api-example

10b. Dashboard library

Search for “Small Business Owner” in dashboard library…

10b. Dashboard library

Search for “Small Business Owner” in dashboard library…

Feedback

• Topic for next session?

3. Google Tag Manager (implementation tricks & universal migrations

mistakes to avoid)

1. Analytics Processes (REAN, LEAN, WAMM)

2. SEO dataLayer (JSONLD)

4. Free tools (YandexMetrica, Quill, Google Surveys)

5. Dashboards (GA initially, then

GoogleSheets & Embed API )

Questions

Thankyou & Answers

Conversion

Prize at the end for

- Most questions

- Best Questions

KPI processes: 1. Business objectives to KPI 2. Rean Analytics framework 3. Example KPI from real businesses 4. Build -> Measure -> Learn (importance of iterative cycles) 5. Lean Analytics framework for startups (based on the YearOneLabs book called how to

sell your company in 3 years not 10 years) Free tools to improve user insight: 1. Yandex metrica - free mouse tracker & form tracker 2. Google Consumer surveys - free qualitative research tool 3. WordStream Grader - free PPC analyser & [n]/10 grade 4. Narrative science quill - free "data as a story report" 5. Sitebeam Nibbler - free 5 page SEO sanity check 6. Adwords tool for getting click refunds - free excel template 7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal. 8. GoogleSheets GA plugin - using comparison reports examples 9. GA realtime app - free iOS & Android app 10. GA Dashboard library templates - one click to enable

Next session – Tools or Processes?

Tools examples

Free session recording!

(1000 sessions per day)

FREE

Includes

“wasted spend

report”

PPC grader

Plugins for Wordpress

New GTM interface [auto-config file] https://www.dropbox.com/s/hk1qja1fdupzykk/WORDPRESS%20TEMPLATE%20-%20NEW%20interface.json?dl=0

Old GTM interface [auto-config file] https://www.dropbox.com/s/5pgyd6w97iw0ntn/WORDPRESS%20TEMPLATE%20-%20OLD%20interface.json?dl=0

Reminder: open the import files in notepad, then find & replace “yourdomain” and “yourdomain\\.com” with YOURDOMAIN before import.

FREE

Process examples

Summary

7. Midnight Snacks

6. Automatic Excessive

5. Desert

4. Exercise/Goals

3. Main Meal

2. Brunch

1. Breakfast KPIs (excel sheet):

Dev guide (word

document):

GTM installation (generic

containers)

GA configuration (goals & settings):

Dashboards (template

library)

Adwords Dynamic

Remarketing

Custom Scripts

Wordpress Magento Drupal

Automat

ic

See script library here...

login: [email protected] pw: philrulesgtm2

Session based: Dynamic values ->

Hit based: Dynamic values ->

<- Session based: Static goal values

Lead Scoring

Note: currency not supported using this method :(

Abandon Revenue

See... login: [email protected]

pw: philrulesgtm3