1 TOP 10 ESSENTIALS OF SALES AND MARKETING ALIGNEMENT No Longer Agree to Disagree… It’s Time to Get Along Presented by
Top 10 Essentials of Sales and Marketing Alignment
Dec 13, 2014
The relationship between Sales and Marketing need not be a rocky one any longer. If the two teams can open up their lines of communication and realize how integral each one is to the other’s success, this could be a match made in heaven. We hope that the process we have presented in this presentation will help to encourage both Sales and Marketing teams in your organization to communicate and celebrate each other, and walk hand in hand towards a shared goal – selling more!
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TOP 10 ESSENTIALS OF SALES AND MARKETING ALIGNEMENT
No Longer Agree to Disagree… It’s Time to Get Along
Presented by
demandworldwide.comCONFIDENTIALCopyright © 2014 Demand Worldwide
You know - something interesting happens at organizations in which effective marketing and sales alignment occurs – they sell more. According to a recent Aberdeen Research study, companies that are best-in-class at aligning Marketing and Sales experienced an average of 20% growth in annual revenue, compared to a 4% decline in “laggard” organizations. At many of these successful companies, the sales and marketing organizations report to one senior executive who’s responsible for both lead generation and closing business. So, sales and marketing share more than just a C-level executive – they also share goals, technologies, and processes that allow them to monitor and optimize every stage of every sale, from first touch to closed deal.
Top 10 Essentials of Sales and Marketing AlignmentNo Longer Agree to Disagree…It’s Time to Get Along
demandworldwide.comCONFIDENTIALCopyright © 2014 Demand Worldwide
# 1 Develop a Proper Brand and GTM Strategy
# 2 Agree on Your Addressable/Accessible Markets
# 3 Develop a Marketing Demand Funnel that Aligns to Sales Goals
# 4 Create Your Buyer Personas Together
# 5 Determine Your Content Marketing and Business Value Messaging
# 6 Develop Sales Enablement Tools for Your Entire Organization
# 7 Execute Advanced Lead Generation and Telemarketing
# 8 Share Linkedin Content and Updates that Add Value
# 9 Prioritize Budget Based on Sales Targets
#10 Find the Medium to Get Along and Work Together for a Winning Strategy
Top 10 Essentials of Sales and Marketing AlignmentNo Longer Agree to Disagree…It’s Time to Get Along
demandworldwide.comCONFIDENTIALCopyright © 2014 Demand Worldwide
The relationship between Sales and Marketing need not be a rocky one any longer. If the two teams can open up their lines of communication and realize how integral each one is to the other’s success, this could be a match made in heaven. We hope that the process we have presented in this presentation will help to encourage both Sales and Marketing teams in your organization to communicate and celebrate each other, and walk hand in hand towards a shared goal – selling more!
Top 10 Essentials of Sales and Marketing Alignment No Longer Agree to Disagree…It’s Time to Get Along
demandworldwide.comCONFIDENTIALCopyright © 2014 Demand Worldwide
Top 10 Essentials of Sales and Marketing Alignment Longer Agree to Disagree…It’s Time to Get Along
Demand More. Get the Whitepaper
Get the White Paper.www.demandworldwide.com
demandworldwide.comCONFIDENTIALCopyright © 2014 Demand Worldwide
Demand Worldwide is a full-service demand agency helping B2B technology companies – from start up to established – in the retail sector increase revenue through demand/brand, go to market (GTM), and communications strategies. The firm’s unique, holistic approach to demand generation and sales enablement blends subject matter expertise, creative, and a deep understanding of the space to achieve measurable results in lead generation, nurturing, and conversion.
About
Paula LevyChief Strategy Officer
Jerry InmanChief Marketing Officer
A seasoned Chief Marketing Officer focused on the Retail and Technology industries. For the past 25 plus years, Mr. Inman has created a strong track recordof driving global market share, revenue growth and increased brand equity - for start-ups to the established. He has spoken at numerous conferences and industry events and has become sought after for his motivational skills as well as his knowledge on branding, demand generation, PR, content marketing, SEM, sales/marketing alignment and innovative integrated marketing campaigns.
A seasoned SVP Global Sales and Industry Business Specialist focused on Retail and Brands. For the past 25 plus years, Paula has provided consulting services and technology solutions to the industry based on her depth of knowledge of business best practices and a detailed understanding of the process focusing on value based selling, cost savings, operational efficiencies, and go to market strategy. Paula’s customers have covered a wide range of leading retailers and brands worldwide including Brooks Brothers, Chanel, Giorgio Armani, Tory Burch, Polo Ralph Lauren, St John Knits, Escada, Tommy Hilfiger, Valentino, Joseph Abboud, Liz Claiborne, and Calvin Klein.
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