Optimizing Sales and Marketing Alignment Charm Bianchini, Sr. Director Marketing David Wondolowski, Enterprise Account Executive Marketo
Jul 15, 2015
Optimizing Sales and Marketing Alignment
Charm Bianchini, Sr. Director Marketing
David Wondolowski, Enterprise Account Executive
Marketo
The Importance of Alignment
• Large opportunity for improving business performance
• United sales and marketing teams can:• Dramatically improve marketing
ROI
• Sales productivity
• Top-line growth
67% better at closing deals
108% less friction
Generate 209% more from marketing
Alignment can help:
Tip 3: Service Level Agreements
Day 0 Notification
Day 1 If untouched, reminder
Day 2 If untouched, reminder cc boss
Day 3 If untouched, alert executives
Day 7 If stale, reminder
Day 8 If stale, reminder cc boss
Day 9 If stale, alert executives
Marketo Sales Insight
• Sales intelligence dashboard
• Powerful sales tool that lives natively within the CRM (Salesforce.com and Microsoft Dynamics)
• Prioritize and interact with your hottest prospects
• Understand buying signs
• Close business faster
Turn Sales Insight into Action
• Focus on and follow your hottest prospects with Best Bets and My Watch List
• View Stars and Flames that identify quality and urgency
• Track people and companies coming to your website by viewing Web Activity
• Gauge interest by following prospect behavior with Interesting Moments
• Interact with individuals or lists by sending trackable emails directly from you
• Get instant updates wherever you are with Lead Feed