Tools for Exective Branding - Why and how to do your personal branding as an Executive

All Rights Reserved - The Myndset Company

Minter DIAL

“Tools for Executive Branding”What if we all have to start Tweeting?

Saturday, October 13, 12


• Twitter for Executives

• Which tools for which impact

• From personal branding to corporate branding

“Tools for Executive Branding”


All rights reserved - The Myndset Company


A Twitter Level Set



> 170 MILLIONactive

Total> 500 million

circa half of all accounts have tweeted at least once!

http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/





+20 million NEW ACCOUNTS / MONTH

http://diegobasch.com/wp-content/uploads/2012/07/twitter_accounts-scaled1000.png





>50% VIA MOBILE



3 millionsites with the button



> 400 million tweets per day

http://www.mediabistro.com/alltwitter/tag/tweets-per-day





520 tweets on average

for all accounts with at least one tweethttp://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012


http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012

http://diegobasch.com/some-fresh-twitter-stats-as-of-july-2012


59%68% of women in US use social media to stay in touch

(vs 54% of men)**Harris Interactive Sep 2011

of Twitter users are womenhttp://mashable.com/2012/03/09/social-media-demographics/

39average age


http://mashable.com/2012/03/09/social-media-demographics/

http://mashable.com/2012/03/09/social-media-demographics/


SOURCE: Semiocast Report July 2012

72.6%

outside of USA



http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US





per Alexa.comAs of 8 Oct 2012



http://semiocast.com/publications/2011_11_24_Arabic_highest_growth_on_Twitter






To communicate with and “follow” friends,colleagues, brands, & influential people

around one pillar question:

WHAT ARE DOING NOW ?

What is it?



What’s it for

Broadcast

Two-way interaction

Monitoringbrand, competition, industry



Why?• News

• Listen/Monitor your eReputation

• Connect and build

• Channel of communication

• It’s in real time & it’s BIG...



All Rights Reserved - The Myndset CompanyStrategy?If you want to innovate, you need to stay ahead?


All Rights Reserved - The Myndset Company7 uses for Twitter(1) Enhance brand awareness / drive traffic

(2) Protect reputation

(3) Build community

(4) Extend PR

(5) Extend Customer Service

(6) Direct Sales (ROI)

(7) R&D (ROI)

+ it’s the best teacher’s tool & great for conferences



Join @tweetbossesa collection of bosses on Twitter

Launched by Nicolas Bordas, CEO TBWA France




Business Cases

1305--1320Saturday, October 13, 12



The Counter Example

Hollande & Sarkozy




Obama = 2.5 tweets / day








eStrategy

• Reinvent core processes

• Improve consumer purchase experience

• Attract consumers

• Build loyalty

• Inject eTechnology into every vehicle

2000, Jim Gouin, Ford USA CFO



“The reason I took the job is that it was something that resonated with me personally.”




Which tools for impact?




Aligned with your objectives...

3 great tools for the digital executive



All Rights Reserved - The Myndset Company1 Publisher“Curation” - image

>3000 brand pages ◉ > 16 million active users



All Rights Reserved - The Myndset CompanyYour interests...



All Rights Reserved - The Myndset CompanyYour business...

Impact: 2.8 million followers



Lists of To Do’s

Books on the bedside tableGrocery shoppingDog-eared pages in cookbookBacklog of emailsUnsorted digital photosAmazon wish listMultiple tabs open in browserPDF files on desktopeBooks in eReaderReaditLater (Pocket)Bookmarking services (Digg...)Posts on FacebookTweets on TwitterPins on PinterestFavorites on YouTube,,,,

2

http://richarddingwall.name/2009/07/13/a-programmers-secret-weapon-the-humble-to-do-list/





All Rights Reserved - The Myndset CompanyThe reading list2



All Rights Reserved - The Myndset CompanyImpact?

Key Insight: Review how you consider yourlist of things to do!



All Rights Reserved - The Myndset CompanyPublisher

“Curation”3



All Rights Reserved - The Myndset CompanyPublisher

“Curation”3



All Rights Reserved - The Myndset CompanyImpact?

Become known for a domain of expertisewith just 10 minutes a day




Measure against your objectives...




http://www.slideshare.net/mdial/mapping-of-social-media-tools-

sep-2011


http://www.slideshare.net/mdial/mapping-of-social-media-tools-sep-2011












Moving from Corporate to Personal!




3 key issuesmanaging your brand

managing your personal brandmanaging your employees




managing your brand



Commercial

Clients & Prospects

Corporate

Empl

oyer

Bra

nd Shareholders

Pote

ntia

l Rec

ruits

X



Business Gets Personal Personal gives Energy


Product

Performance

Profit

Shareholders

Operational Results!



authenticity, emotion, interaction

Product

Performance

Packaging

Promotion



Professional Personal

Learning

Meaning

Diversity

Fulfillment





your employees

ME@yourcompany







• Reserve your [best] name or“handle”

• 120 characters (to allow for the RT)

• “Please”

• Regularity, Interactivity & Serendipity




• Separate languages

• Create lists

• ENJOY!




minterdial.fr@mdial

[email protected]

+33 6 23 65 76 61

@mdialFRthemyndset.com


mailto:[email protected]

mailto:[email protected]