Tony DeFrank- Portfolio

Tony DeFrank

(503) [email protected]

2537 N Kilpatrick St.Portland, Oregon 97217

Trend & Color Portfolio

EDUCATION

Virginia Commonwealth University Richmond, VirginiaBachelors of Science – Mass Communications, December 2006Public Relations ConcentrationRelated courses in Media Graphics, Business and Advertising

WORK EXPERIENCE

adidas Group Originals Design Department Coordinator October 2011-Current Portland, Oregon

• Supporting the design team in all administrative tasks and needs, including travel coordination, scheduling, expenses, invoices, calendars, meeting/small event planning and deadlines.

• Branching out the administrative role to include VP and Key Accounts Director support as well as other cross functional departmental needs. • Developing experience in fashion forecasting, trend research, style briefs and design skills directly relating to footwear, color & material design, and

material mapping.• Maintaining office and design supplies, day-to-day needs, and general overall department functionality.

CD Baby Executive & Artist Relations Coordinator August 2009-October 2011 Portland, Oregon

• Maintaining calendars, appointments, travel plans, and executive management scheduling. • Acting as first point of contact for all interoffice and departmental clients, visitors and networks. • Consulting on various promotional and marketing strategies to insure maximum levels of success for each department head with regards to specific

measurable company goals. • Understanding of copyright law, disputes, distribution and all other aspects of the independent music industry. • Serving all organizational needs in order to maintain a solid foundation for daily interactions and activity to serve the overall benefit of the company.

Standard TV & Appliance Public Relations Coordinator April 2008-December 2008 Portland, Oregon

• Planning and executing all corporate and retail events. • Drafting and editing press and publicity releases for local media outlets. • Coordinating sponsorships with local non profit organizations. • Tracking and evaluating each PR and media campaign for efficiency and success. • Maintain constant communication and relationship building with media contacts and vendor representatives.

SOFTWARE• Adept with Adobe Creative Suite and the complete Microsoft Office Suite. Experienced with both PC and Mac platforms. • Other Systems: SAP, SRM, WebATS and Concur

Instructions:

Select two key accounts. Produce line art for two existing silhouettes and four color ways of each silhouette for each account, resulting in a total of eight different color ways.

I decided to complete the instructions with two color ways for men and two color ways for women for each account. The accounts I selected for this project were Champs and Finishline. Included here you will find the line art, suggested retail, inspiration pages, color palettes, and final color ways.

adidas

adidas

S A

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A

adhard court hi$90

samoa$65

originals color & materials SS15 test project

vibranttertiary

&summer brights

Color palette

power green s15 base green s15

lucky orange s15 vista grey s15

flash pink s15 semi flash green s15

semi flash red s15 stone

night flash s15

men women

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A

ad

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Aad

adidas

adidas

adidas

adidas

bloomerslate

on leavefor spring

&

Color palette

red base green s15

core black vista grey s15

pink white

core black light granite

night flash s15

men women

S A

M O

A

ad

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ad

adidas

adidas

adidas

adidas

A gay pride week is a celebration. The goal is to be a member of a community and to be fully immersed and expressive within that world. Pride is an expression of where the Lgbt community has been, and where it will go. It’s a week to celebrate victories, foster friendships, have a voice, and find a place to belong, for the weekend, the year, and for life. Attendees want to communicate their freedom of expression. This celebration is about the energy of a vibrant community. The product will reflect the same energy and excitement of the celebration.

This is an originals line for a community that defines originality.

LGBT Celebration Pack 2015originals lgbt stretch project

SS14 Concept research:rio inspiration

My life in color: This page illustrates the daily inspirations for color that capture my attention. My home, hobbies, travel and culture are all influenced by the colors around me.