Tom Gunning Cinema of Attractions

Quoting Gunning, the term “cinema of attraction” can be defined as: "a cinema that displays its visibility, willing to rupture a self-enclosed fictional world for a chance to solicit the attention of the spectator." This meaning that cinema could be created, not necessarily as an entertainment function but more along the lines that a film would attract its spectators by presenting something exclusive, something unique. Gunning also states, “According to Eisenstein, theater should consist of a montage of such attractions, creating a relation to the spectator entirely different from his absorption in ‘illusory imitativeness.’ I pick up this term partly to underscore the relation to the spectator that this later avant-garde practice shares with early cinema: of exhibitionist confrontation rather than diegetic absorption.”