Tom Grey - Google Cloud Platform

Google Cloud Platform Tom GreyCloud Platform Sales [email protected]

Everybody is talking about cloud...

Google Confidential & Proprietary

Making Google look easy is hard...


Powering google.com...




Google is the fourth largest server manufacturer in the world after Dell, HP, and IBM according to Martin Reynolds of Garter Group





If Google were an ISP it would be the second largest ISP by traffic on the planet according to Arbor Networks

Tom's totally unbiased guide to why cloud isn't...


Traditional on-premise IT...


Hosting...


Virtualisation...


Cloud!






Customised hardware built from cheap commodity parts



Customised hardware built from cheap commodity partsSoftware resilience and easy repair not hardware resilience



Customised hardware built from cheap commodity partsSoftware resilience and easy repair not hardware resilienceHorizontal layers not vertical stacks



Customised hardware built from cheap commodity partsSoftware resilience and easy repair not hardware resilienceHorizontal layers not vertical stacksVast numbers of homogeneous servers managed at scale

Unlocking Google's Platform


Unlocking the Google Platform

Search Analytics YouTube etc... Your Applications




Global Data Centre &Comms Network

● World Leading Technology● Highly Resilient, Efficient &

Performant● 4th Largest Server Manaufacturer● 3rd Largest Global Data Network




Data Storage & Distribution● Global Resilient

Architecture● Global Edge Distribution● Huge Secure Capacity







Services & APIs

Data Storage & Distribution

● Data Intelligence● Designed for Big Data● High Performance

● Global Resilient Architecture

● Global Edge Distribution● Huge Secure Capacity







Compute Runtimes & Application Frameworks

Services & APIs


● Iterate & deploy fast● Scale to global demand● Standards compliant









Search Analytics YouTube etc...

AppEngine

Your Applications

Storage & Database

Premium APIs

Compute Runtimes & Application Frameworks

Services & APIs


● Iterate & deploy fast● Scale to global demand● Standards compliant








Google provides all of the API elementsGoogle App Engine

Traffic DemandDowntime

Inefficiency

Traffic Demand

Server Capacity

Server Capacity

Inefficiency

Volatile Demand Fluctuation Steady Demand Growth

With App Engineonly pay for what you use

With App Engine scale with efficiency and reliability

Easy to build Easy to scale Easy to manage

Google provides all of the API elements

Apps APIsApp Engine APIs Premium APIs

Google Platform APIs

Google provides all of the API elementsGoogle Cloud Storage

Uses

Content Delivery &File Sharing

Active Archiving

Application Storage

Computation

Google Cloud Storage lets you store and access data on Google's reliable infrastructure

Global NetworkLowest latency for rapid access

Data Center EfficiencyMaximal service at critical need

Speed ReliabilityWorld-Class Reliability99.9% SLA

Availability of your DataRead-Your-Write-Consistency

Unlimited ObjectsThere is no limit to # objects

Big Object SizeUp to 5 Terabytes per object

Scalability

Google provides all of the API elementsGoogle Prediction API

Google Prediction API

Input:“No hay mal que

por bien no venga”Output:

“Spanish”

Google Prediction API uses a set of algorithms that make decisions by finding patterns in data

OutputPredictiveModel

Inputs

Google provides all of the API elementsGoogle BigQuery

Google BigQuery Service provides instant data analysis

Google BigQuery

Billions of rows of data

Analysis

“a few seconds”

Interactive Tools Spam Trends

DetectionWeb

DashboardsNetwork

Optimization

Customer Stories


Customer Story: Royal Wedding

Challenge

Capability

Value

● Rapid development & deployment ● GAE transparently scales to demand ● Pay for use highly efficient, and long tail

low costs● Twitter, YouTube, Facebook integration

● Global audience of 2Bn● Supremely peaky traffic● Long tail presence following the event● 4 week lead time for implementation● Integration with social media channels


● Designed and developed in 3 weeks● Scaled to 2,000 qps during Royal kiss● Extremely low TCO to reach scale

Customer Story: Global Big Data Storage

Challenge

Capability

Value

● Low latency storage ● Cost effective at scale● Effective global reach

● GeoEye used Google Storage to deliver over 8.1 terabytes of content data in just 5 days. Accomplished with minimal costs to the organization

● GeoEye Inc. need to provide satellite imagery to support relief efforts by various organizations in the Haiti Earthquake

● In a short timeframe, GeoEye had to share 150 GB with ~ 60 organizations


Customer Story: Met Office

Challenge

Capability

Value

A secure capable scalable public platform out-of-the-box, supporting rapid application development

Scaled from nothing to 1/2 M weather observations per week from across the globe. Very positive press and user feedback.

Want greater engagement with the public through crowd-sourcing but at a manageable TCO


Customer Story: Simperium

Challenge

Capability

Value

● Sync of smartphone and computer, and visa-versa

● Transparent to the user

● Phone Notes app had limited functionality

● Desire to create SimpleNote app to expand functionality

● Focus on game-changing apps not infrastructure


● Hundreds of thousands of users● 10MM + requests oer day● Infrastructure is behind the scenes and

not a concern● API now has 750 developers

Questions?


Tom Grey - Google Cloud Platform

Technology

customised

applications

google confidential

api elements

app engine

performant

efficient

powering google