Rapid Prototyping X Tom Chi
Rapid Prototyping XTom Chi
How would you prototype this experience?
Coat hanger
Plexiglas
Sheet Protector
Pico projector
Netbook
Another Example
How would you prototype this?
Coat hanger
Fishing line
Whiteboard
Presentation Clicker
Hairbands
Chopstick
Binder clip
pen
Presentation clicker
Last Example
How would you figure the general shape/size of the product?
modeling wire
scale
clay
paper
So what just happened there?
By the time you try 20 things, 64% chance of success
By the time you try 50 things,
92% chance of success
Rate-Based Goals
Say the things you try have a 5% chance of success…
So to maximize the rate of learning, we dramatically minimize the time to try things
Don’t Guess.Learn.
Don’t “Fail.”Learn.
How would we prototype…
a Business Model?What Conversations Need to Happen? Act them out!
What Processes Need to Work? Prototype their operation!
How would we prototype…
a Software System?What screens would people see? Sketch them and use immediately!
What function does it need to provide? Simulate it!
How would we prototype…
a Machine / Device?What is it’s physical form? Simulate it!
What is it’s function? Try it the cheapest way you can
How would we prototype…
a Marketing Campaign?What will people need to know/feel? Draw, present to strangers, listen…
What thinking factors into the sale? Let people know their role / motivation…
the Unknown
Possible Outcomes
t
How do you find a path… from the unknown to a high-quality outcome?
Research maximize rate of learning
Development drive efficiency/quality
1. Branch into broad & fast exploration
2. Extend / prune
3. Constellate your results
4. Build
Benefits of Rates
1. Simple way to measure progress
2. Immediately actionable – no more waiting
3. Allows you evaluate experiments faster
4. When you can evaluate faster, you can experiment faster
Try fast, learn fast, revise fast (~15 prototypes / week)
Thanks!@thegoodtomchi