Tom de Ruyck - Festival of New MR - 2014

12/2/2014 1 Tom de Ruyck, InSites Consulting, Belgium

Festival of NewMR, December 2014

2014 Platinum Sponsor

Tom de Ruyck

InSites Consulting, Belgium

Outside-in Thinking to Survive Massive Change

Tom de Ruyck, InSites Consulting, Belgium




Massive change



Many possible futures





Structural Collaboration

with consumers



‘For impact, speed is at least

as important as the weight you

can put behind it’

Stan Knoops – Unilever R&D







not Faking it



not Doing everything

consumers ask



not Having no strategy



We need to make Consumers an

integral part of everything we do!

Mariken Kimmels – H.J. Heinz



Challenge accepted?





#2

Activation of

internal stakehol-

ders to take rele-

vant action

#1

Consumer

collaboration

initiatives

#3

Inspiring and

empowering

employees at

all levels

#4

Leverage of

results & culture

externally

#5

Impact

measurement

Lead and

coordinated

by the Chief

Consumer

Officer



Consumer

collaboration

initiatives

#1



Reactive & proactive

#1



Discovering new

opportunities

#1



Bringing down the silos

#1



Keeping

onGOing

GOing

#1



Deep dive activities

48 hour activities

Bottom-up activities

NO SOUND

OF silence

Time

Inte

nsit

y

#1



Avoid a Collaboration Hangover! #1



Ambassador Team

#1



#2 Activation of

internal stakeholders

to take relevant

action



Marketing our findings

#2



Online, offline… NO LINE!

#2



#2



#2



#2



Inspiring and

empowering

employees at

all levels

#3



What if…?

#3



Hig

h

Lo

w

Direct Indirect

L

evel in

the o

rganiz

ation

Relationship with consumers

#3

Executives Management

Frontline Staff



Activate the Movers & Shakers

#3



#3



Leverage of

results & culture

externally

#4



#4



Impact

measurement

#5



Culture

#5

Performance

Communication



CHIEF

CONSUMER

OFFICER



Consumer Coach

People Engager

Ecosystem Builder

Action Hero



The Festival of NewMR 2014 would not be possible without our sponsors. Thanks to:

Our Platinum Sponsor for 2014

Silver Sponsors

Americas Session Sponsor Media Partner Festival Supporters

• Schlesinger Associates • Lightspeed GMI • krea

The Festival of 2014

• Dub

12/2/2014 43 Tom de Ruyck, InSites Consulting, Belgium


2014 Platinum Sponsor

Q & A

Sue York Tom de Ruyck InSites Consulting

Ready for a transformation?

linkedin.com/in/tomderuyck

@tomderuyck

[email protected]

Tom De Ruyck Managing Partner

& Head of Consumer Consulting Boards

Tom de Ruyck - Festival of New MR - 2014

Marketing

ruyck insites consulting

belgium festival of

consumers tom

heinz tom

strategy tom

massive change tom

relevant action tom

platinum sponsor tom