Tokohelm @ Fresh (Freedom of Sharing)

Take the next seat to your audience!

Talking a lot can make them HEAR!

BUT

Talking about their life with their language, They WILL BE TALKING BACK to you

MARKETING IN THE FLAT WORLD:

WHY?

Walk the walk! Talk the talk!

HOW?

+

A Certain Degree of

DesperationSHOW SOME ATTITUDE

Insight**

terus?

Pakem tak terlihat: P I N G*

Digging Method to be Provocative:

Provoke – Integrate – Network – Gain

Culture Company

Creativity

Note: * E-Branding Model by 3x3 Brand & Communication

** Research Model by QQ Business Research

Content

Context

Enabler

Straightforward implementation:

Contoh Digging: Yang lihat-lihat Tokohelm.com:

Cowok tulen: +/- 75%

Pergaulannya: Komunitas motor, gaul di mal

Kerjaan legal-nya: Professional di kantornya, ataupun wirausaha kecil

Umur kira-kira: di atas 20-an, di bawah 50-an

Gaya shoppingnya: nyari info dulu yang banyak, yang murah meriah

Lulusan apa yah? Ada banyak IT people, ada banyak di managementPada suka Kop-dar dimana nih? Panahan senayan, TaSur menteng, TaMenBaca-annya apa aja yah? Otomotif Blog, Majalah/Tabloid Otomotif/Motor, Majalah pria (FHM, etc)

Domisili rumah ataupun kantor? Sesuai pengiriman, kebanyakan di Jakarta pusat atau selatan, tetapi jg banyak di luar pulau

Content

Panggilan Pergaulan Interaktif: contoh: Bro,

Brotha, Sista, Helmaniax, Cuy

Bahasa gaul yang hanya komunitas itu yang ngerti contoh:

“Nyemplak” atau “Mbesut”

Dan memakai Kosakata dunia Pria

Bahasa EYD agak dikesampingkan

Bukan berarti ga’ informatif

IN STORE PAGE

Context

Struktur tetap berjalan selayaknya media: contohnya ada lead, etc

Helmagz ada Smart Reading (edukasi) atau For Fun (hidup butuh hiburan)

Interaksi antar tokohelm dan pembaca sangat penting (sepetan – red)

Prinsip 5W 1H tetap dikedepankan

Limit bacaan disesuaikan, 1 halaman = +/- 3,000 karakter / 600 words

Piramida terbalik

Picture can say

thousand words

Enabler

It’s kind a Full Blessing for such a simple organization.ce

nsor

ed

censored

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censored+ +

+Few Web Development &

Maintenance SoftwareProduction Process & Scheduled

Plan

…and WHOALA!! You got yourself a Forceful & Fearsome team.

A bunch of hungry & exhibitionist lunatics…+

1. Review event FRESH!

PLUS, jawaban:

2. Selain Facebook & Flickr, social media apalagi yang rasanya perlu terkoneksi dengan tokohelm.com? Dan kenapa, bro?

• Twitter

• Plurk

• Other:…

THEN, sertakan:

3. Link Back ke tokohelm.com

Kirim ke [email protected] , subject: FreSh Tokohelm.com

Paling lambat: 1 May | Pengumuman Pemenang: 8 May

(published at tokohelm.com)

PRIZE: FULL FACE HELM Gardio Pedrox!

SALAM HELMANIAX!

Contact us:www.tokohelm.comJl. Radio Dalam No.2D, Lt.2Jakarta Selatan 2140P. 021-93725498F. 021-72786072E. [email protected]