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WebContent 2011 : Chicago June 6-7 Today’s Mobile Mainstream Mark Donovan, SVP + Senior Analyst WC2011 in Subject

Today’s Mobile Mainstream: Implications for the Industry

Jan 15, 2015



Duo Consulting

Browsing the Web, reading books, sending email, watching movies and playing games on-the-go is no longer for the early-adopter techies of the world. Thanks to improved smartphone technology and access to increasingly user-friendly apps, these traditionally fixed-Internet activities are now mobile mainstreams. With this evolution come many questions about the increasingly ubiquitous digital ecosystem. What does today’s ‘new’ digital consumer look like? What devices and apps are they using for which digital activities and how are the sites they are visiting affected by these changes? How do these behaviors impact usage on traditional PC and mobile? comScore Executive Chairman Gian Fulgoni will share an overview of the current state of the industry as well as share new insights that help to shed light on this new environment and answer many of these questions.
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  • 1. Todays Mobile Mainstream
    WebContent 2011:Chicago June 6-7
    Mark Donovan, SVP + Senior Analyst WC2011 in Subject

2. 15 Years Ago. . .
. . . My Phone Made Me Look Like I Was on Star Trek
3. Today . . .

  • . . . My Phone Augments My Reality

4. Always 5. With Me 6. Knows Where I am 7. Always ConnectedCan See
Monitors my Social Graph

  • Can Hear

8. Accesses 9. my Media 10. Can Pay 11. Make, Consume, Share Content