SPONSORSHIP OPPORTUNITIES AT SXSW MARCH 9- 11 201 8 A THINK SPACE FOR BLACK INNOVATORS MVMT50.COM
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
SPONSORSHIP OPPORTUNITIES
AT SXSW
M A R C H 9 - 1 1 2 0 1 8
A T H I N K S P A C E F O R B L A C K I N N O V A T O R S
M V M T 5 0 . C O M
The future is not being written by laws in Washington. It’s being written by coders in Silicon Valley.
VAN JONESPresident, Rebuild the Dream
@ S X S W 2 0 1 8
“ ”
A THINK SPACE FOR BLACK INNOVATORS MVMT50 is a coalition of Black thought leaders committed to sus-tained and systematic improvement in employment diversity, cul-tural representation and leadership development in the innovation, technology and digital sectors. MVMT50 represents a dimension of the 21st Century’s civil rights movement, with intent to expand opportunity, elevate the value of diversity and disrupt the tradition-al culture and practices associated with the innovation sector. Our partners and participants gather annually during South By South-west (SXSW) Interactive to connect, collaborate and build consensus around disruptive and innovative solutions to empower and elevate Black thought leadership.
BUILD COHESIONThe conversation and consequences of diversity and inclusion deficiencies across the technology sector influence a wide variety of industry sectors; from large Fortune 500 companies and small, local businesses, to the service providers that keep tech companies running and relevant. Seeing the needle move requires cohesion on priorities and the use of resources amongst these community mem-bers. MVMT50’s partnership with SXSW, “the most important inter-active event in the world” (CNET), is a conduit to build cohesion and cooperation amongst the many needed voices. SXSW Interactive is where we connect, collaborate and create consensus on how to ele-vate and empower our individual and collective spaces of influence.
ABOUT MVMT50SP
ON
SO
RS
HIP
OP
PO
RT
UN
ITIE
S
@ S X S W 2 0 1 8
DEFINE THE CONVERSATIONWhile conversations and efforts surrounding diversity shortcomings in the technology and digital space have increased, systemic and sustainable solutions continue to be fragmented and ineffective. MVMT50 is a community of resources that serves to centralize conversations and efforts to ensure a comprehensive approach to diversify the tech industry, driven by the insights and the intellectual capital of Black thought leaders.
SUSTAIN ACTION SXSW serves as MVMT50’s annual convening of thought leaders, advocates and practitioners. Programming and information shared throughout the four-day festival serve to better equip leaders to lead cooperative action in their communities throughout the year. As a part of “the movement” participants have access to the many efforts and resources being developed in this space.
DATES MARCH 11-13, 2018
LOCATION JW MARRIOTT + OTHER SXSW VENUESAT SXSW INTERACTIVE 2018
@ S X S W 2 0 1 8
Today’s American mainstream is rapidly changing, and that change can be attribut-ed, in part, to the growth and activities of African-Americans in the marketplace. Social media and the Internet have be-come go-to communications platforms for African-American stories and content. Blacks have shifted the conversation about civic and social justice–drawing national and even world attention to events led by everyday people with a passion to bring about change.
2015 NIELSEN REPORTIncreasingly Affluent, Educated and Diverse:African American Consumers–The Untold Story
“
”@ S X S W 2 0 1 8
SP
ON
SO
RS
HIP
OP
PO
RT
UN
ITIE
S
2017 SPEAKERS + PANELISTSMONTELL WILLIAMSTelevision Personality, Radio Talk Show Host, and Actor
CHERYL BOONE ISAACSPresident of the Academy of Motion Picture Arts and Sciences
NILE RODGERSRcord Producer, Songwriter, Musician, Composer,
CANDICE MORGAN Diversity and Inclusion Leader at Pinterest
LEE DANIELSFilm and Television Producer and Director
VAN JONESCommentator and Author
W. KAMAU BELLTelevision Personality, Radio Talk Show Hostand Actor
TA-NEHISI COATESAward-Winning Author, Journalist, Educator and Speaker
WENDY WILLIAMSAmerican Television Host, Actress, Author, Designer, Former Radio Personality And Speaker
BARRY JENKINSAcademy Award And Golden Globe Winning Director, Producer, Screenwriter and Speaker
STERLING K. BROWNEmmy Award Winning Actor and Speaker
COMMONEmmy, Grammy And Academy Award Winning Hip Hop Recording Artist, Actor, Film Producer, Poet and Speaker
2018 SPEAKERS + PANELISTSF E A T U R E D
@ S X S W 2 0 1 8All speakers subject to change.
PITCH BLACK targets African American female individuals, businesses and non-profits in need of start-up funding and mentoring to take their idea to new heights.
Pitch Black was designed to create a launch pad to equip promising entrepreneurs with the tools needed to develop their businesses. In preparation for the contest, each finalist is carefully paired with a seasoned entrepreneur and pitch coach that can help them refine their pitch and ensure that the business value proposition is clearly conveyed for future investment opportunities.
With African American women at the forefront of the women’s movement, MVMT50 chose to shine a light on this powerful group of women by making them the focus of this year’s competition.
AC
TIV
AT
ION
OP
PO
RT
UN
ITIE
S
PITCH BLACK
@ S X S W 2 0 1 8
THE FUTURE IS FEMALE
featuring Pitch Black Judge
ARLAN HAMILTONFounder and Managing Partnerof Backstage Capital
WELCOME RECEPTIONThe Welcome Reception features a Fireside Chat with Cross Culture Venture Co-Founder and Managing Partner Marlon Nichols.
FRIDAY, MARCH 11 | 6pm - 9pmLocation: George Washington Carver Museum
SOCIAL IMPACT PANELS PROGRAMMINGPanels and solo presentations focusing on diversity occur with the Social Impact Track and provide conference attendees a unique opportunity for intimate engagement with the most connected diverse minds and names in the technology arena.
FRIDAY, MARCH 10 - SUNDAY, MARCH 12 Location: The J.W. Marriott
THE HUE AFFAR 2018 TOURThe HUE Affair showcases small, medium and large brands and businesses in the natural hair and beauty arena.
SATURDAY, MARCH 12 | 12 pm - 6pmLocation: George Washington Carver Museum
HBCU BATTLE OF THE BRAINSThe 2nd Annual BOTB brings together the best and brightest college and graduate school students representing Historically Black Colleges & Universities (HBCUs) from around the country. Teams of 3 to 5 students will work around the clock to develop a comprehensive solution to a complex issue.
SATURDAY, MARCH 12 - SUNDAY, MARCH 13 Location: Various
AC
TIV
AT
ION
OP
PO
RT
UN
ITIE
S
ACTIVATIONOPPORTUNITIES
EVENTS
@ S X S W 2 0 1 8
PAST MEDIA + COVERAGEBLACK ENTERPRISEFormer NBA Great Shaquille O’NealTrades In Sneaks for Gadgets at SXSW
Developing a ‘New Minority’ Entrepreneur
‘Social Mayor’ Cory Booker Talks Waywire, Civic Engamement and the Power of Twitter at SXSW
SXSW: Levar Burton Brings ‘Reading Rainbow’ Brand Into 21st-Century
The ‘Scandal’ Influence: How Social TV and Engagement Can Drive Audience Viewership
New Tech HBCU Initiative In Support of President Obama’s My Brother’s Keeper
Blacks in Technology Celebrates the Contribution of African-American Tech Leaders at SXSW
NBC BLKTech Report Proposed to Solve Diversity Problem
Annual SXSW Hackathon Exposes Students to Tech Possibilities
NBCBLK’s Ultimate Guide To SXSW
Tech Coalition Will Honor 10 Black Innovators at SXSW
BET.COMBlack Girls Code Founder Hopes to Mold the Next Mark Zuckerberg
MADAME NOIRSXSW w/ Dr. Mae Jemison: The First African-American In Space is Taking The World Into The Future
SP
ON
SO
RS
HIP
OP
PO
RT
UN
ITIE
S
NBC BLK2016 MEDIA PARTNER75m monthly page views107k Facebook Fans 22.2k Twitter followers
THE GRIO2015 MEDIA PARTNER1.17m monthly page views540k Facebook Fans50k Twitter followers
EBONY.COM2014 MEDIA PARTNER30k monthly page views96k Facebook Fans105k Twitter followers1.2M Print Circulation
BLOGALICIOUS2014 MEDIA PARTNER23k monthly page views2,500k Facebook Fans7k Twitter followers
@ S X S W 2 0 1 8
WHY SXSW + MVMT50? SXSW INTERACTIVE 2017
DEMOGRAPHICS
SP
ON
SO
RS
HIP
OP
PO
RT
UN
ITIE
S
A T T E N D E E N U M B E R S
$50 - $74K
15%
14%
10%
5%
35%
21%
$75 - $99K
$25 - $49K
UNDER $25K
H O U S E H O L D I N C O M E
$100K-149K
150K +
15% InternationalAttendees
2,700 Speakers
1,033 Sessions
3,400 Media
33,825Attendees
@ S X S W 2 0 1 8
MVMT50 is an African American Diversity & Inclusion community partner for SXSW Interactive 2018. However, MVMT50 is not owned or operated by SXSW. Marketing opportunities outlined in this deck are related to MVMT50 activations only and are not related to SXSW-organized events (such as panels or solo presentations). For more info on SXSW-organized events, contact [email protected].
WHY SXSW + MVMT50? SXSW INTERACTIVE 2017
DEMOGRAPHICS
SP
ON
SO
RS
HIP
OP
PO
RT
UN
ITIE
S
P U R C H A S I N G P O W E R
$100K+
27%
6%
12%14%
21%
20%
$50K - $99K
$10K - $49,999K
UP TO $1K
NONE
$1K - 4,999K
“Companies come to Texas to compete for attention from venture capitalists, from the press, and most of all, from leading-edge tech customers who might help them build buzz online.”
WALL STREET JOURNAL
A T T E N D E E G E N D E R
41% 59%
@ S X S W 2 0 1 8
MVMT50 is an African American Diversity & Inclusion community partner for SXSW Interactive 2018. However, MVMT50 is not owned or operated by SXSW. Marketing opportunities outlined in this deck are related to MVMT50 activations only and are not related to SXSW-organized events (such as panels or solo presentations). For more info on SXSW-organized events, contact [email protected].
PAST SPONSORS
INTERACTIVE
@ S X S W 2 0 1 8
SPONSORSHIP LEVELSS
PO
NS
OR
SH
IP O
PP
OR
TU
NIT
IES
DISRUPTOR: $25,000
• Full Page B&W Ad in SXSW InteractiveProgram Guide
• Company profile and logo with linkon MVMT50 website
• Dedicated press release• Company name included in all
press releases• Logo on all print and electronic
marketing materials• Press releases, FB and Twitter mentions• Verbal recognition at all scheduled events• Onsite sampling and sales rights• Exclusive focus group opportunity• Onsite data collection• Activation space within MVMT50
Social Lounge• 6 SXSW Gold Badges• Hospitality at all MVMT50 social events• Permission to use MVMT50 name and
marks in marketing efforts• Provision of content for sponsor’s website• Company logo included on all postevent
email blasts for one year
INNOVATOR: $15,000
• Company profile and logo withlink on MVMT50 Website
• Dedicated press release• Company name included in all
press releases• Logo on all print and electronic
marketing materials• Press release, FB and Twitter mentions• Verbal recognition at all scheduled events• Onsite sampling and sales rights• Exclusive focus group opportunity• Permission to use MVMT50
name and marks in marketing efforts• Company logo included on all
post-event email blasts for one year
CREATOR: $10,000
• Company profile and logo with link onMVMT50 website
• Press release, FB and Twitter mentions• Verbal recognition at all scheduled events• Hospitality at all MVMT50 social events• Permission to use MVMT50 name and
marks in marketing efforts• Provision of content for sponsor’s website
SUPPORTER: $5,000
• Press release, FB and Twitter mentions• Verbal recognition at all scheduled events• Company name on MVMT50 website
MVMT50 is an African American Diversity & Inclusion community partner for SXSW Interactive 2018. However, MVMT50 is not owned or operated by SXSW. Marketing opportunities outlined in this deck are related to MVMT50 activations only and are not related to SXSW-organized events (such as panels or solo presentations). For more info on SXSW-organized events, contact [email protected].
@ S X S W 2 0 1 8
S P O N S O R S H I P S A L E Swww.mvmt50.comChris Cormier | [email protected] | 512.993.4043 Donell Creech | [email protected] | 512.410.0125
www.sxsw.com/interactive
@ S X S W 2 0 1 7
Related Documents
