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Page 1: Today’s Agenda n How to Give a Persuasive Speech.
Page 2: Today’s Agenda n How to Give a Persuasive Speech.

Today’s AgendaToday’s AgendaToday’s AgendaToday’s AgendaHow to Give a How to Give a

Persuasive SpeechPersuasive Speech

Page 3: Today’s Agenda n How to Give a Persuasive Speech.

Framing the Persuasive SpeechFraming the Persuasive SpeechFraming the Persuasive SpeechFraming the Persuasive Speech Time limit: six minutes maximum Time limit: six minutes maximum Evaluation: outline graded by instructor;Evaluation: outline graded by instructor;

Feedback on oral performance by class in small Feedback on oral performance by class in small groupsgroups

Instructor Evaluation SheetInstructor Evaluation Sheet New Things: policy purpose statementNew Things: policy purpose statement So-what? stepSo-what? step Three mainpoints:Three mainpoints: need,need,

present system cannot solve present system cannot solve problem,problem,

proposal would solve problemproposal would solve problem

Page 4: Today’s Agenda n How to Give a Persuasive Speech.

Topic SelectionTopic SelectionTopic SelectionTopic Selection Choose a topic of interest to youChoose a topic of interest to you Phrase the proposition as a Phrase the proposition as a

proposition of policy (what should proposition of policy (what should be done)be done)

Page 5: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Thou shalt state the policy purpose statement

Page 6: Today’s Agenda n How to Give a Persuasive Speech.

Title Title

Purpose Purpose StatementStatement

John Doe A Chance for Education

Purpose Statement: I want my audience to believe that the federalgovernment should pay for higher education for all qualified high school graduates.

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 7: Today’s Agenda n How to Give a Persuasive Speech.

Remember This Remember This Advice?Advice?

Remember This Remember This Advice?Advice?

Wording Propositions EffectivelyWording Propositions Effectively

Full sentences: Statement, not a question Avoid figurative language One idea at a time Not vague nor general

Page 8: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Thou shalt state the policy purpose statementThou shalt ask an organizing question

Page 9: Today’s Agenda n How to Give a Persuasive Speech.

TitleTitle Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 10: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Thou shalt state the policy purpose statementThou shalt ask an organizing questionThou shalt answer the organizing question

using the three stock issues: need, inherency, solvency

Page 11: Today’s Agenda n How to Give a Persuasive Speech.

TitleTitle Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

(Need)(Need)

(Inherency)(Inherency)

(Solvency)(Solvency)

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

I. The federal government should pay for higher education for all qualified high school graduates because denial of opportunities on the basis of finances is a significant national problem.

II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 12: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Thou shalt state the policy purpose statementThou shalt ask an organizing questionThou shalt answer the organizing question

using the three stock issues: need, inherency, solvency

Thou shalt prepare reasons for mainpoints

Page 13: Today’s Agenda n How to Give a Persuasive Speech.

Title Title

Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

(Need)(Need)

(Inherency)(Inherency)

(Solvency)(Solvency)

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

I. The federal government should pay for higher education for all qualified high school graduates because denial of opportunities on the basis of finances is a significant national problem.

II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude manyB. Burdensome loan programs cannot guarantee higher education

opportunities to all

III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 14: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Thou shalt state the policy purpose statementThou shalt ask an organizing questionThou shalt answer the organizing question

using the three stock issues: need, inherency, solvency

Thou shalt prepare reasons for mainpointsThou prove mainpoints with evidence

Page 15: Today’s Agenda n How to Give a Persuasive Speech.

Title Title

Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

(Need)(Need)

Evidence Evidence

(Inherency)(Inherency)

EvidenceEvidence

(Solvency)(Solvency)

Evidence Evidence

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

I. The federal government should pay for higher education for all qualified high school graduates because denial of opportunities on the basis of finances is a significant national problem.

--quotation from Newsweek, March 21, 1994

II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude manyB. Burdensome loan programs cannot guarantee higher education

opportunities to all --James Humes-Prof. of Education at USC, Higher Education, September

1983

III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

--quotation from James Froude--Prof. of Public Finance at M.I.T., Financing Education, 1992

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 16: Today’s Agenda n How to Give a Persuasive Speech.

Requirement of Quality Evidence and Requirement of Quality Evidence and ArgumentsArguments

Requirement of Quality Evidence and Requirement of Quality Evidence and ArgumentsArguments

Support each main point with evidenceSupport each main point with evidence State: source nameState: source name

qualificationsqualifications

publicationpublication

date date

Page 17: Today’s Agenda n How to Give a Persuasive Speech.

Title Title

PropositionProposition

Introduction Introduction

(Need) (Need)

Evidence Evidence

(Inherency)(Inherency)

EvidenceEvidence

(Solvency)(Solvency)

EvidenceEvidence

John Doe A Chance for Education

Proposition: Resolved: that the federal government should pay for higher education for all qualified high school graduates.

Intro: story of Heinrich Heine and knowledge I. Denial of opportunities for higher education to qualified high school graduates on the basis of finances is a significant national problem. --quotation from Newsweek, March 21, 1994

II. Present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude manyB. Burdensome loan programs cannot guarantee higher

education opportunities to all

--James Humes-Prof. of Education at USC, Higher Education, September 1983

III. Government financing of higher education would guarantee opportunities for higher education

--quotation from James Froude--Prof. of Public Finance at M.I.T., Financing Education, 1992

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 18: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Thou shalt prepare an introduction and a summary conclusion

Page 19: Today’s Agenda n How to Give a Persuasive Speech.

Title Title

Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

IntroductionIntroduction

(Need)(Need)

Evidence Evidence

(Inherency)(Inherency)

EvidenceEvidence

(Solvency)(Solvency)

Evidence Evidence SummarySummary

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

Intro: story of Heinrich Heine and knowledge

I. The federal government should pay for higher education for all qualified high school graduates because denial of opportunities on the basis of finances is a significant national problem.

--quotation from Newsweek, March 21, 1994

II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude manyB. Burdensome loan programs cannot guarantee higher education

opportunities to all --James Humes-Prof. of Education at USC, Higher Education, September

1983

III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

--quotation from James Froude--Prof. of Public Finance at M.I.T., Financing Education, 1992Summary Conclusion

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 20: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

an introduction and a summary conclusion

Thou shalt add a “so-what?” step

Page 21: Today’s Agenda n How to Give a Persuasive Speech.

Title Title

Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

IntroductionIntroduction“So-what? step“So-what? step

(Need)(Need)

Evidence Evidence

(Inherency)(Inherency)

EvidenceEvidence

(Solvency)(Solvency)

Evidence Evidence

SummarySummary

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

Intro: story of Heinrich Heine and knowledge (so-what? – all us affected by college expenses

I. The federal government should pay for higher education for all qualified high school graduates because denial of opportunities on the basis of finances is a significant national problem.

--quotation from Newsweek, March 21, 1994 II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude manyB. Burdensome loan programs cannot guarantee higher education

opportunities to all --James Humes-Prof. of Education at USC, Higher Education, September

1983

III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

--quotation from James Froude--Prof. of Public Finance at M.I.T., Financing Education, 1992Summary Conclusion

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 22: Today’s Agenda n How to Give a Persuasive Speech.

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

Ten Commandments of Speech Ten Commandments of Speech PreparationPreparation

6. an introduction and a summary conclusion

7. Thou shalt add a “so-what?” step

8. Thou shalt provide transitions

Page 23: Today’s Agenda n How to Give a Persuasive Speech.

TitleTitle Purpose StatementPurpose Statement

Organizing QuestionOrganizing Question

IntroductionIntroduction“So-what? step“So-what? step

PreviewPreview

(Need)(Need)

Evidence Evidence Transition Transition

(Inherency)(Inherency)

EvidenceEvidence

TransitionTransition

(Solvency)(Solvency)

Evidence Evidence

SummarySummary

John Doe A Chance for Education

P.S: I want my audience to believe that the federal government should pay for higher education for all qualified high school graduates.OQ: Why Should the federal government pay for higher education for all qualified high school graduates?

Intro: story of Heinrich Heine and knowledge (so-what?)(Preview all mainpoints) I. The federal government should pay for higher education for all qualified high school graduates because denial of opportunities on the basis of finances is a significant national problem.

--quotation from Newsweek, March 21, 1994 (transition)II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude manyB. Burdensome loan programs cannot guarantee higher education

opportunities to all --James Humes-Prof. of Education at USC, Higher Education, September

1983

(transition)III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

--quotation from James Froude--Prof. of Public Finance at M.I.T., Financing Education, 1992Summary Conclusion

A Sample OutlineA Sample OutlineA Sample OutlineA Sample Outline

Page 24: Today’s Agenda n How to Give a Persuasive Speech.

John Doe A Chance for Education

Intro: story of Heinrich Heine and knowledge

(s-what? – we are all affected by school costs)

(Preview all mainpoints) I. The federal government should pay for higher education for all qualified high school graduates

because denial of opportunities for higher education to qualified high school graduates on the basis of finances is a significant national problem.

(transition)II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude many

B. Burdensome loan programs cannot guarantee higher education opportunities to all

(transition)III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

Summary Conclusion

Page 25: Today’s Agenda n How to Give a Persuasive Speech.

John Doe According to the lead editorial appearing in the March 21, 1994 issue of Newsweek, “Increases in college costs have become so extreme that at least one-third of qualified high school graduates cannot attend college due to lack of money. In the future, this uneducated group may well be a drain on the economy as a whole.”

James Humes, Prof. of Education at USC, published his research on the subject in the professional journal, Higher Education, in September 1983. He concluded: “Loan programs do not encourage students to attend college since the high financial burdens they place on students seem to put college opportunities beyond any but those whose careers are the very highest paid.”

Writing in his 1992 book Financing Education, James Froude--Prof. of Public Finance at M.I.T., explained: “Careful examination of state finances and the likely prospects for private programs to expand convincingly reveal that only the federal government is in a position to assure access to college to all qualified high school graduates.”

Page 26: Today’s Agenda n How to Give a Persuasive Speech.

John Doe A Chance for Education

Intro: story of Heinrich Heine and knowledge

(s-what? – we are all affected by school costs)

(Preview all mainpoints) I. The federal government should pay for higher education for all qualified high school graduates

because denial of opportunities for higher education to qualified high school graduates on the basis of finances is a significant national problem.

(transition)II. The federal government should pay for higher education for all qualified high school graduates because present financial aid programs cannot guarantee opportunities for higher education

A. Government programs structurally exclude many

B. Burdensome loan programs cannot guarantee higher education opportunities to all

(transition)III. The federal government should pay for higher education for all qualified high school graduates because government financing of higher education would guarantee opportunities for higher education

Summary Conclusion

John Doe According to the lead editorial appearing in the March 21, 1994 issue of Newsweek, “Increases in college costs have become so extreme that at least one-third of qualified high school graduates cannot attend college due to lack of money. In the future, this uneducated group may well be a drain on the economy as a whole.”

James Humes, Prof. of Education at USC, published his research on the subject in the professional journal, Higher Education, in September 1983. He concluded: “Loan programs do not encourage students to attend college since the high financial burdens they place on students seem to put college opportunities beyond any but those whose careers are the very highest paid.”

Wrriting in his 1992 book Financing Education, James Froude--Prof. of Public Finance at M.I.T., explained: “Careful examination of state finances and the likely prospects for private programs to expand convincingly reveal that only the federal government is in a position to assure access to college to all qualified high school graduates.”

John Doe According to the lead editorial appearing in the March 21, 1994 issue of Newsweek, “Increases in college costs have become so extreme that at least one-third of qualified high school graduates cannot attend college due to lack of money. In the future, this uneducated group may well be a drain on the economy as a whole.”

James Humes, Prof. of Education at USC, published his research on the subject in the professional journal, Higher Education, in September 1983. He concluded: “Loan programs do not encourage students to attend college since the high financial burdens they place on students seem to put college opportunities beyond any but those whose careers are the very highest paid.”

Wrriting in his 1992 book Financing Education, James Froude--Prof. of Public Finance at M.I.T., explained: “Careful examination of state finances and the likely prospects for private programs to expand convincingly reveal that only the federal government is in a position to assure access to college to all qualified high school graduates.”