Tobacco- the untold story By: Toyyab Murtaza. Tobacco 101 Nicotiana tabacum (or common tobacco) is used to produce cigarettes A tall, leafy annual plant,

Tobacco- the untold story

By: Toyyab Murtaza

Tobacco 101

Nicotiana tabacum (or common tobacco) is used to produce cigarettes A tall, leafy annual plant, originally grown

in South and Central America Classified as a drug

Extremely poisonous if consumed in a high dose.

Why is smoking so addictive??

Nicotine can act as both a stimulant and a sedative

exposure to nicotine, causes a "kick" by the drug's stimulation of the adrenal glands and resulting discharge of epinephrine (adrenaline). Sudden release of glucose as well as an increase in

blood pressure, respiration, and heart rate through adrenaline rush

Why is smoking so addictive?? Indirect release of dopamine in the brain

regions which control pleasure and motivation.

Similar to drug abuse substances like cocaine

Outcomes

Statistics

57.0 million Americans are current smokers (2002)

7.6 million used smokeless tobacco

124,000 lung-cancer deaths in America each year

100,000 via heart disease

Smokers suffer heart attacks at twice the rate of nonsmokers

So what do consumers say about smoking

61% of daily and occasional smokers say they are seriously considering quitting in the next six months.

95% of all teenage smokers think they’ll have quit within five years, but only 25% succeeded, eight years later.

Impact

Centers for Disease Control and Prevention (CDC), reports cigarette smoking among U.S. high school students increased from 27.5 percent in 1991 to 34.8 percent in 1999

WHAT COULD THIS BE ATTRIBUTED TO!?!?!!!

THE BIG TOBACCO INDUSTRY

Major cigarette manufacturers spent $15.15 billion on advertising and promotional expenditures in 2003 367.6 billion cigarettes sold domestically

in 2003

Where does the tobacco industry stand

The BIG 4 claim No conclusive proof that smoking causes

diseases such as cancer and heart disease. Smoking is not addictive and that anyone who

smokes makes a free choice to do so. Committed to determining the scientific truth

about the health effects of tobacco, both by conducting internal research and by funding external research

Influence of Big Tobacco

By the 1960s the tobacco industry in general, and Brown and Williamson (B&W) and British American Tobacco (BAT) in particular, had proven in its own laboratories that cigarette tar causes cancer in animals.

Big Tobacco’s stance

Phillip Morris states Spend $72.9 million on advertisements

directed to youth and parents intended to reduce youth smoking

Reduced sales between 2003 and 2005

European Market rise

Shift in market to Europe propelled by Big Tobacco marketing strategies

http://www.bigtobaccosucks.org/ http://

www.eclipse.rjrt.com/RJR/dtc_certify.jsp?brand=ECL&from_Jeeves=true

Money saved

$7.50 a pack x 1 pack a day x 365 days a year = $ 2738.00 each year

Putting that money in a bank will give you $13,688.00 in five years.

Benefits of quitting smoking

After 8 hours: Carbon monoxide in your body drops Oxygen level in your blood increases to normal

After 2 days: You sense of smell and taste will improve. You will enjoy your food more. Your risk of heart attack begins to decrease.

After 3 – 4 days: Bronchial tubes relax and your lung capacity will have increased, making breathing easier. After 2 weeks: Blood flow improves; nicotine has passed from your body

Within 2 weeks to 3 months: Circulation will improve, making walking and running easier; lung functioning increases up to 30%

Within 6 to 9 months: You’ll experience less coughing, sinus congestion, tiredness and shortness of breath

After 1 year: Your risk of heart disease will be about half of what it would have been if you continued to smoke

After 5 years: Your risk of stroke will be substantially reduced; within 5 to 15 years after quitting, it becomes about the same as a

non-smokers. After 10 years:

Your risk of dying from lung cancer will be about half of what it would have been if you had continued to smoke. Your risk of cancer of the mouth, throat, esophagus, bladder, kidney, and pancreas will also decrease.

Within 15 years: Your risk of dying from a heart attack is equal to a person who never smoked.

What tobacco does

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Did you know…

Second hand smoking is injurious to health Asthma, lung or heart problems can be

worsened by second-hand smoke. Family history of depression,

schizophrenia, attention deficit disorder and other conditions may have a harder time stopping smoking.

Counteractive measures

Estimated $138 billion of total U.S. health care costs each year is attributable to smoking

Big Tobacco’s Ideology on second hand smoking

For over two decades when dealing with secondhand smoke: it has argued that cigarette smoke is "taking the rap" for environmental pollution and that people concerned about secondhand smoke are "zealots."

Conclusion

Is the industry reducing, or shifting to new regions

Teenagers rate increasing, total sales of cigarettes increasing

Market size, market value Can someone quit smoking “quickly and

easily”? Counter-active measures Governments stance