TIMES CENTRE FOR MEDIA STUDIES Welcomes You 10 Daryaganj, New Delhi 110 002. 011-23273514. [email protected].

TIMES CENTRE FOR MEDIA STUDIES

Welcomes You

10 Daryaganj, New Delhi 110 002 . 011-23273514. [email protected]

2009-2010 Admission Information

• Application closing date: May 15th 09• Entrance Exam & Interviews: May 30,31 ’09• Exam centers across India• Selection and Offer cut-off: June 15th ‘09• First fee installment by June 30,2009• Courses begin on Monday July 13th 2009

TSJ Forms Click here

TSM Forms Click here

Fee Structure 2009-2010Times School of Journalism

• Course Fee: Rs. 1.4 lakhs– 50% payable on acceptance of admission

offer: June 2009( Rs. 70,000 + Rs.1000/-refundable deposit)

– 25% payable Oct.10, 2009(Rs. 35,000)

– 25% payable Dec. 10, 2009(Rs. 35,000)

Fee Refund Policy– If written notice received 7 working days or

more before course starts: 10% forfeiture of the paid up fee

– If written notice received less than 7 working days before course starts: 20% forfeiture of the paid up fee

No fee refund will be given once the course has started

Times School of Marketing

• Course Fee: Rs. 1.65 lakhs– 40% payable on acceptance of

admission offer: June 2009( Rs. 65,000 + Rs.1000/-refundable deposit)

– 30% payable Oct.10, 2009(Rs. 50,000)

– 30% payable Jan 10, 2010( Rs. 50,000)

Fee Refund Policy– If written notice received 7 working days

or more before course starts: 10% forfeiture of the paid up fee

– If written notice received less than 7 working days before course starts: 20% forfeiture of the paid up fee

No fee refund will be given once the course has started

© TIMES CENTRE FOR MEDIA STUDIES

THE TIMES OF INDIA GROUP

“In the beginning was the Word. And then there was News. Newspapers are amongst the oldest of the services, yet they must come up with a new act every morning.

Today if The Times of India stands tall among its world peers, it is because it has built on its traditions without being enslaved by its past.

A newspaper house is like a product: if it’s not fresh, it’s dead.

Today The Times Group has been into various productions, like Print Media, Television, Internet, Radio, Magazines, Entertainments, Events, Financial Services and more.


ABOUT TIMES CENTRE FOR MEDIA STUDIES

The Times of India Group set up the Times Centre For Media Studies, as an independent company in the year 1989.

The objective is to promote & impart quality education and research in the field of Journalism, Marketing and Sales in the media business.

Launched in Delhi initially with its Two Premier B-Schools: Times School of Journalism established in 1989 and Times School of Marketing established in 1990


TIMES SCHOOL OF JOURNALISM



“Journalism can never be silent:

that is its greatest virtue and

its greatest fault.it must speak, and speak immediately,while the echoes of

wonder,the claims of triumph

and the sign of horror

are still in the air.”



News Mediaprovides individual with

a representation of reality

that is

ohesiveomprehensibleompleteC



Today, the need of the hour isAcademically

Trained Journalists

who are Specialists

in each of those domains…



Course Pedagogy: The course is designed keeping in mind the 4 Qualities for a Good Journalist

KNOWLEDGE

WORD CRAFT

TECHNIQUE

COMMUNICATION



KNOWLEDGE

Press Law & Jurisprudence Organizational Behavior Knowledge Management Advertising, Marketing, Bennett Learning Interest Groups General Knowledge Projects

Course Perceptive*:



WORD CRAFT

Writing For Media Business & Technology Writing Reporting New Media Feature Writing Writing For Television & Radio

*



Newspaper Design & Layout Research Tools & Verification Strategy Photo Journalism Editing Production & Production Management Broadcasting

TECHNIQUE



COMMUNICATION

Interviewing Skills Grammar Soft Skills – Extempore / Public Speaking Mass Communication Corporate Communication & Public Relations Mock Parliament



THE COURSE

Duration :

Eligibility Criteria:

Certificate Awarded:

Selection Criteria:

The course has been structured on a learning format as realistic to a life pattern in a media house.

One Year Full Time Course

“Post Graduate Diploma In Journalism” (PGDJ)This diploma course is accepted & honored by industry since 1990. Not recognised by Govt. of India, State Govts, UGC and AICTE

Minimum Graduation in any Discipline with 50% Marks

The candidate shall be appearing for a Common Admission Test followed by Personal Interview.



ADVANTAGE – TSJ

Make a mock newspaper everyday mentored by the editor of the day – which could be you

Learn from the editors at Times Group.

Television, Radio, Internet and Print – All wrapped in one course – TSJ

Opportunity to work with leading Newspapers – Times of India, The Economic Times, Delhi Times

Benefit from the affiliations of The Times Group with international players like the BBC and Reuters

Become a journalist attuned to the marketing and advertising – Key mantra’s for selling

Certified internship program with Times Group



Journalism cannot be taught in a classroom.

Journalism has to be learnt by practice and

practice alone…At TSJ we provide you the platform

to learn Journalism right from the horse’s

mouth…!



TIMES SCHOOL OF MARKETING

Times School of Marketing is running successfully for the past 19 years in Delhi to promote excellence in Marketing Management and to fulfill the need for a school with a strong marketing focus towards the media house.

Backed by 160 plus years of heritage & experience of The Times Group, India’s largest & oldest media house, the schools capacity is unparallel in terms of its offerings in the field of media marketing, branding & strategy.



Marketing is now no longer seen as a sales mans work

but in today’s scenario marketing tends to be seen as a creative industry, which

includes advertising, distribution and selling.

Essentially, marketing is the process of creating an

organization to be successful in selling a product or

service that people not only desire, but are willing to buy.



Post 1990, once India was under the processes of liberalization and globalization, Media as a term has grown substantially, not only restricting itself to Space but even Technology.

MEDIA SPACE

Print - The mainstayTelevision Radio StationsInternet - The new platform

MEDIA TECHNOLOGY

ComputerWirelessCellular TechnologyDesigning SoftwarePrinting Technology



Today, the need of the hour is

not only Academically

Trained but even Practically

Experienced Professionals

who are Specialists to handle converged

media…



THE COURSE

It is largely the strategy and branding that gives any corporate entity its customers and consumers, its choice.

Whatever we teach at TSM, the flow of teaching, the rationale and logic can be very well guided by these underlying principles.

Think Customer

Think Strategy Think Brand

Think Organization

Competitive Choice

Competitive Set

EnvironmentCourse Pedagogy:



THE COURSECourse Perceptive*: The Course is designed keeping in mind the 4 Mantra’s of today’s market

CONSUMER

ORGANIZATION STRATEGY

BRAND



Sales Management Market Research Advertising Management Advertising Sales Management Consumer Behaviour Sales Force & Supply Chain Management

CONSUMER




Management Concepts & Organizational Behaviour Business Statistics Management Accounting Computers In Business Business Communication

Human Resource Management Financial Management Operations Research & Management Public Relations & Perception Management Business Law

ORGANIZATION



Strategic Brand Management Publication Technology Editorial Areas Brand & Product Management Printing Management Services Marketing Industrial / Retail Marketing International Marketing

BRAND



Marketing Management Strategic Management Managerial Economics Economics In Business Environment

STRATEGY



THE COURSE

Duration :

Eligibility Criteria:

Certificate Awarded:

Selection Criteria:

The course comprises general management areas and incorporates larger exposure in the areas of marketing, marketing research, advertising and public relations by committed practitioners from leading organization.

One Year Full Time Course

“Post Graduate Diploma In Marketing Management” (PGDMM)This diploma course is accepted & honoured by industry since 1990. Not recognized by Govt. of India, State Govts, UGC and AICTE

Minimum Graduation in any Discipline with 50% Marks

Common Admission Test followed by GD & Personal Interview. Scores of other entrance exams may be considered



ADVANTAGE – TSM

Opportunity to work with the most powerful media house

Learn & explore branding from the brand makers of “ Lead India Campaign”

More for less – hit the desk running with a year

Contemporary Teaching methodology

A steep learning curve that entails challenges everyday

A course which is acclaimed by industry

TIMES CENTRE FOR MEDIA STUDIES Welcomes You 10 Daryaganj, New Delhi 110 002. 011-23273514. [email protected].

Documents

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