TIFFANY ISRAEL, MSSW YVONNE JOOSTEN, MPH MEHARRY-VANDERBILT COMMUNITY ENGAGED RESEARCH CORE OCTOBER 24, 2014 The Art of Recruitment
TIFFANY ISRAEL, MSSWYVONNE JOOSTEN, MPH
MEHARRY-VANDERBILT COMMUNITY ENGAGED RESEARCH CORE
OCTOBER 24 , 2014
The Art of Recruitment
Overview
• What research says about recruitment
• Plan, plan, plan• Know Your Population of Interest• Identify Potential Barriers to Participation
• Be on Message
• Establishing Genuine Communication
• Recruit, Retain, Relax
• Partnering with CBOs
What the Research Says
• Only 1% of US population participates in health studies
• 30% of clinical trial sites fail to recruit even a single participant
• Less than 10% of clinical trials are completed on time
• Initial approaches to recruitment are rarely successful, take longer than planned, and the pool of participants is overestimated.
Plan, Plan, Plan
Who?
What?
When?
Where?
Why?
Plan, Plan, Plan
• Identify Barriers to Participation
• Understand Cultural and Conceptual Barriers
• Be Aware of Life Stressors
Life Stressors
Be on Message
• Create a FAQ
• Develop a study website
• Uniform brochure
Recruit
Establish Trust
• Past and recent history of unethical research
• Historic trauma leads to distrust of academic institutions
• Exclusion from potentially beneficial research studies
• Quality health care may be out of reach
• Real and perceived exploitation by outsiders
• Data mining or helicopter research
Recruit
Be clear about benefits• To patient• To community• To overall
system
Financial compensation• Fair and
equitable
Retain
• Connect
• Personalize
• Be flexible
• Be ready
• Be respectful
Relax
Community partners can help:
Develop strategies and promotional materials
Identify best venues and media
Serve as a community recruitment site
Identify staff who can be trained to assist as part of research team
Working with Community Partners
Focus of community organizations: Mission (service, advocacy, education) Focused on problem solving, not
research
Helping research studies can be a burden
Too busy
Too costly
Too disruptive
Working with Community Partners
Timing – engage early! Align interestsEquitable compensation/benefitDefine roles and expectationsCompromise & transparency
importantMaintain good communicationDiscuss ways to disseminate study
resultsPlan for sustainability