Thriving in a Diverse Future Thriving for a Diverse Future Trends Driving Change Annimac Dietitians Association of Australia 23 rd National.

Thriving in a Diverse Future

Thriving for a Diverse Future

Trends Driving Change

Annimacwww.annimac.com.au

Dietitians Association of Australia

23rd National Conference

Embracing Diversity

28th May 2005

Speaker

Plenary Keynote

Rate of Change

15 seconds - new web site

15 minutes - new technology

15 days - new product / service

15 million - new web pages every day

Amount of change now in one day

Grandparents had in one year

Younger means faster

Driving all Drivers of Change

Technology by 2020

70 % of job types then

do not exist now

because

80 % technology then not imagined yet

Likely jobs in next 10 years :

• Director of Emerging Thought• Chief Zookeeper - of people• Creative Herbalist• Virtual Health Consultant• Chief Imagination Officer• Hacker Relations Manager• Valuer of Intangible Assets *• Human Interface Manager * * Exists 2003

Haves vs Have Nots

Gap widening globally

Based on technology not wealth

Access Skill to ICT

Changing

world of

work

Changing Nature of Work

Co opitalism Sustainability QBL

Project based Team based

Relationships

One off alliances - consortia

Globally networked

Fast flat skill decision making

Value driven

Changing Nature of Employment

Casualisation

Contract - Part time

Self employment - options Five career changes Multi skilled employees Small businesses

SOHO : small office home office

Global networks - local identity

Generational Differences

Generational Differences

Baby Boomers b 1945 – 60 age 45 - 60 fewer males

Generation X 1960 – 75 30 - 45 largest number

DotComs 1975 – 90 15 – 30 first wired gen

Ferals 1990 – 05 0 - 15 fewest - ½ GenX

Baby Boomers

Baby Boomers 45 – 60

Downsizing lives Empty nestersRetired or part time workersSense of community

Material status Male Identity from job

Seek new safe experiencesSecurity conscious Health

conscious

Defer to authority Love / hate change

Impact for Dietitians : Baby Boomers 45 - 60

Ageing : special care needs Winding down : leisure indulgence Downsizing everything : minimalising Reborn hippies : natural remedies Make own decisions – think at edge Respect rank : professionalism Steady relationships loyalty Need

relationship continuity organising : options safe familiar experiences positive group identity

GenX

Single Childless Net Dating Single Childless Net Dating Varied lifestyles Varied workstylesVaried lifestyles Varied workstylesSOHOSOHO

Risk takers Fast decisionsRisk takers Fast decisionsMaterialism assumed Materialism assumed Environmental valuesEnvironmental values

Personal journey Defer to heroesPersonal journey Defer to heroesExpect & accept changeExpect & accept change

Generation Xers 30 – 45 Clone of Boomer or DotCom values

Impact for Dietitians : GenXers 30 - 45

Individual attention Fast action Short term treatment - stand alone Results oriented Need

choices short term action immediacy complete action - in stages skills oriented demand quality of experience respect through success

DotComs

DotComs 15 - 30 Own path Temporary pairing Group socialising Internet relationships

No careers No home I.d. from activity Wired

Immediacy Multi channeled Multi actions Planetary group mission

Cluetrain Manifesto www.cluetrainmanifesto.com

Temporary deference Need change

Impact for Dietitians : DotComs 15 - 30

Team oriented & personal relationships Passionate involvement - value driven Personal commitment Short term fast involvement Multi channel activities & options Results oriented - no spin Need

choices transparency mutability build for change flexibility innovation in practice real pragmatic positive outcomes respect outcomes

Ferals 1 - 15

Wild Child No limits No boundariesWild Child No limits No boundaries

Planetary mission Create sustainable world Planetary mission Create sustainable world

Parallel universes Wired Parallel universes Wired

Unlimited mind channelsUnlimited mind channels

Global i.d. from self valuesGlobal i.d. from self values

Future jobs unimportant Non consumersFuture jobs unimportant Non consumers

No deference Respect when neededNo deference Respect when needed

Live change & ignore barriersLive change & ignore barriers

Impact for Dietitians : Ferals

Influencing marketplace Committed to healthy sustainable world Expect freedom to create Creating new relationships & patterns Virtual world preferred base Best spin detectors Need

personal power - demand trust clear values no rules no hindrance ICT resource access multi channel everything - fast

Trends Summary : Diversity ! exponential rate of change younger generations drive change personal communication → telepathy paradigm values shift → feminine & QBL open options for Work / Life styles blurring between medical models less governance more community power individual responsibility & demands relationships key for all success

Virtual world emerging

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