www.treacyinfo. com Three Ways to Sell Online Ann Treacy
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www.treacyinfo.com
The Intro
• Marketplace Sites (eBay)• Using an E-Commerce Template site
(Yahoo Store)• Adding a shopping component to an
existing site (PayPal)• Going big.
www.treacyinfo.com
Marketplace Site
• Low barrier to entry– Don’t need website, storefront, big inventory
• High exposure• Transactional fees can get expensive for
high volume and high ticket item vendors
www.treacyinfo.com
Craigslist• Free• Just need computer,
access, email• Adding pictures a plus• Focus on local• Good for physically
big items
• Less sophisticated users
• Nefarious users• Not great for big ticket
items
www.treacyinfo.com
eBay• Fees for Auction
– Insertion fee ($.10 - $2)
– Final value (9% or $250)
• Fees for Fixed Price– Insertion fee ($.50)– Final value (7% - 20%)
• Must be member• Must verify credit card• Much wider audience• Really market driven• No room for error
www.treacyinfo.com
Etsy• Fees
– Insertion fee ($.20)– Transaction (3.5%)– Payment processing (3% +
$0.25)
• Must be member• Must verify credit
card• Much wider audience• Really market driven• No room for error
www.treacyinfo.com
E-Commerce Template Sites
• Good if you want a website– You can get professionals to help– You could build yourself
• Monthly fee can get expensive• Makes more sense for established sellers
www.treacyinfo.com
Yahoo Stores• Fees
– Setup ($50)– Hosting
($33.95/month)– Transaction (1.5%)
• Creates a presence• Fairly easy to setup
and manage • Allows for more
features such as tracking and advertising
http://smallbusiness.yahoo.com/ecommerce/features
www.treacyinfo.com
Go Daddy• Fees
– Setup ($9.99)– SSL Cert ($69.99)
• Option for Developer Support– $99/month
• Creates a presence• Fairly easy to setup
and manage • Allows for more
features such as tracking and advertising
http://www.godaddy.com/ecommerce/shopping-cart.aspx
www.treacyinfo.com
Shopping Carts
• Will fit into an existing site• Setup and monthly costs are usually low• Transactional fees can get expensive for
high volume and high ticket item vendors
www.treacyinfo.com
PayPal• Fees
– Monthly (0-$30)– Transactional (1.9% -
2.9% + $0.30)
• Will fit in with your website
• May need some tech skills to add to site
• Offers advanced options
http://www.godaddy.com/ecommerce/shopping-cart.aspx
www.treacyinfo.com
PayPal on WordPress.com
http://en.support.wordpress.com/paypal/
www.treacyinfo.com
Google Merchant• Fees
– Transactional (1.9% - 2.9% + $0.30)
• Will fit in with your website
• May need some tech skills to add to site
• Offers advanced options
http://www.godaddy.com/ecommerce/shopping-cart.aspx
www.treacyinfo.com
Going Big
• Use a template-type interface that ties in with your existing site.– http://www.zen-cart.com/– http://www.volusion.com– http://getshopped.org/
• Require more technical knowledge• Can be cost-effective in long term
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you! Ann Treacy
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