Three popular products of hindustan unilever ltd and

THREE POPULAR PRODUCTS OF HINDUSTAN UNILEVER LTD WHICH ARE SELLING LIKE HOT CAKES AND THE MARKETING STRATEGY FOLLOWED BY THE COMPANY FOR MAKING THE PRODUCT SUCCESS

PRIYA MOHANMACFAST

INTRODUCTIONINTRO

India's largest Fast Moving Consumer Goods company with 100 factories across India.

In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

HUL formed in November 1956;

The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.

one of the country's largest exporters and recognised as a Golden Super Star Trading House

The mission – “add vitality to life.”

VISION OF THE COMPANY

• Lux – HUL Toilet Soap• Lakme – HUL Cosmetics• Close up – HUL Oral Care These are the three popular products

of Hindustan Unilever Limited

• HUL is the market leader in the soap segment in India

• LUX is one of the Toilet Soap by HUL

• The competitors brands of Lux are Santoor and Chandrika

•Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.

•In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.

•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

Named after the French opera Lakmé

Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills

In 1998 Tata sold off their stakes in Lakmé Lever to HLL

It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s

It has introduced a range of skincare products from 1987.

Competitors :

Revlon, Maybelline,L’Oreal

Closeup is the original youth brand of India.The first brand targeting youth in the oral care market, with an edgy and youthful image which stays relevant till date. Ever since its launch in 1975Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. Closeup became the first Gel toothpaste with Fluoride in the Indian Market!The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the whitening benefits of lemon.The latest entry in the Closeup stable is Closeup Milk Calcium – revolutionary new toothpaste with the goodness of milk calciumThe Competitor brands of closeup are colgate, Dabur Red,Anchor,Meswak

MARKETING STRATEGIES OF HUL

STRATEGIES I HAVE MADE

MARKETING STRATEGIES OF HUL FOR URBAN INDIA

• Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss.

• Focuses on short supply chain for distribution.

• To meet the every needs of people everywhere.

• Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush.

• Build segments & market for the future where Unilever has strong expertise.

For long term benefits, HUL started Project Streamline in 1997.

MARKETING STRATEGIES OF HULFOR RURAL INDIA

Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers.

Integrate Economic, Environment & Social objectives with Business agenda.

Corporate social responsibility Providing education on health and hygiene

Women empowerment

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

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EVERYDAY I WILL SELL.EVERYDAY I WILL EARN.MONEY. RESPECT

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less.

micro-enterprise opportunities for rural women

Providing health n hygiene education through shaktivani program

Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.