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Gautam Duggad ([email protected]); +91 22 3982 5404 Manish Poddar ([email protected]) / Vishal Punmiya ([email protected]) 9 June 2015 Annual Report Update | Sector: Consumer Hindustan Unilever CMP: INR820 TP: INR875 (+7%) Neutral Fundamentals strengthened; demand growth is key RoE contracts (still in triple digits); payout ratio at ~86% Key takeaways from HUVR’s FY15 annual report are: Though ahead of market, HUVR’s volume growth remains muted; FY15 witnessed moderation in demand despite improved consumer sentiment. New initiatives in Go-To-Market; accelerated pace of innovation. RoE contracts, but still in triple digits. Higher working capital impacts FCF. Overall, HUVR has further strengthened its fundamentals in FY15. Retain Neutral on expensive valuations. Domestic volume growth continues to be soft; broad-based moderation: HUVR posted sales growth of 9.9% YoY to INR308b, with even volume and price/mix-led growth. Volume growth of 4.8% was slightly better than 4% in FY14, but lower than the five-year average volume growth (7.5%). Demand environment continued to be soft across categories, channels and geographies, as per the management. Soaps & detergent and personal products segments posted sales growth of 8.7% and 10.9% respectively. Beverages registered 9.7% revenue growth and processed foods 12.2%. Soaps and detergents contributed 43% of incremental value growth, while personal products contributed 32%. Gross and EBITDA margins expand 30bp and 60bp, respectively: Gross margin expanded 30bp to 49.1% in FY15, led by softening in crude and crude derivatives prices in 2HFY15 (PFAD prices corrected by 23% and LAB prices by 25% YoY). Lower ad spends (down 30bp YoY) aided EBITDA margin expansion of 60bps to 16.6%. Soaps and detergents EBIT margin expanded 60bp YoY (lower input costs offset by price cuts initiated in 2HFY15). Personal products EBIT margin expanded 150bp YoY, led by mix improvement and lower input costs. Recurring PBT grew 12.9% YoY to INR54b; however higher tax rate (up 420bp YoY) resulted in modest 6.5% recurring PAT growth. Balance sheet: Slight contraction in RoE (still in triple digits); payout ratio 86%: Cash conversion cycle went up by two days over FY14, led by decline in payable days (working capital still negative). RoE came off from 120% to 108%, primarily due to lower PAT margins (impacted by higher tax rate). FCF declined 19% due to higher tax rate and working capital. Dividend payout stood at 86%. Project WIMI (Winning in Many Indias): HUVR has launched Project WIMI for better focus on market execution and store throughput. As part of this project, it has added branches in UP, MP, Bihar, Chhattisgarh and Rajasthan. It now has five branches and 14 consumer clusters v/s four branches earlier. The combined population of these is ~500mn, with much lower per capita consumption and penetration v/s average levels (50-60% of average BSE Sensex S&P CNX 26,481 8,022 Stock Info Bloomberg HUVR IN Equity Shares (m) 2,163.1 52-Week Range (INR) 979/610 1, 6, 12 Rel. Per (%) -6/7/26 M.Cap. (INR b) 1,872.2 M.Cap. (USD b) 29.9 AvgVal. INRm/Vol‘000 1228/1550 Free float (%) 32.8 Financial Snapshot (INR Billion) Y/E March 2015 2016E 2017E Net Sales 301.7 340.5 392.2 EBITDA 51.0 61.6 74.7 Adj PAT 37.9 45.2 53.5 EPS (INR) 17.5 20.9 24.7 Gr. (%) 6.4 19.5 18.3 BV/Sh.INR 17.2 18.4 19.1 RoE (%) 108.2 117.4 131.8 RoCE (%) 145.0 160.2 185.7 P/E (x) 46.9 39.2 33.2 P/BV (x) 47.6 44.6 42.8 Shareholding pattern (%) As on Mar-15 Dec-14 Mar-14 Promoter 67.2 67.2 67.3 DII 3.8 3.9 4.1 FII 15.0 15.0 14.1 Others 13.9 13.9 14.5 *Note: FII includes depository receipts Stock Performance (1-year) 500 650 800 950 1,100 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Hind. Unilever Sensex - Rebased Investors are advised to refer through disclosures made at the end of the Research Report. Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities , Bloomberg, Thomson Reuters, Factset and S&P Capital.
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Apr 21, 2023

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Page 1: Hindustan Unilever - Motilal Oswal

Gautam Duggad ([email protected]); +91 22 3982 5404

Manish Poddar ([email protected]) / Vishal Punmiya ([email protected])

9 June 2015

Annual Report Update | Sector: Consumer

Hindustan Unilever CMP: INR820 TP: INR875 (+7%) Neutral

Fundamentals strengthened; demand growth is key RoE contracts (still in triple digits); payout ratio at ~86%

Key takeaways from HUVR’s FY15 annual report are: Though ahead of market, HUVR’s volume growth remains muted; FY15 witnessed

moderation in demand despite improved consumer sentiment. New initiatives in Go-To-Market; accelerated pace of innovation. RoE contracts, but still in triple digits. Higher working capital impacts FCF. Overall, HUVR has further strengthened its fundamentals in FY15. Retain Neutral

on expensive valuations.

Domestic volume growth continues to be soft; broad-based moderation: HUVR posted sales growth of 9.9% YoY to INR308b, with even volume and price/mix-led growth. Volume growth of 4.8% was slightly better than 4% in FY14, but lower than the five-year average volume growth (7.5%). Demand environment continued to be soft across categories, channels and geographies, as per the management. Soaps & detergent and personal products segments posted sales growth of 8.7% and 10.9% respectively. Beverages registered 9.7% revenue growth and processed foods 12.2%. Soaps and detergents contributed 43% of incremental value growth, while personal products contributed 32%.

Gross and EBITDA margins expand 30bp and 60bp, respectively: Gross margin expanded 30bp to 49.1% in FY15, led by softening in crude and crude derivatives prices in 2HFY15 (PFAD prices corrected by 23% and LAB prices by 25% YoY). Lower ad spends (down 30bp YoY) aided EBITDA margin expansion of 60bps to 16.6%. Soaps and detergents EBIT margin expanded 60bp YoY (lower input costs offset by price cuts initiated in 2HFY15). Personal products EBIT margin expanded 150bp YoY, led by mix improvement and lower input costs. Recurring PBT grew 12.9% YoY to INR54b; however higher tax rate (up 420bp YoY) resulted in modest 6.5% recurring PAT growth.

Balance sheet: Slight contraction in RoE (still in triple digits); payout ratio 86%: Cash conversion cycle went up by two days over FY14, led by decline in payable days (working capital still negative). RoE came off from 120% to 108%, primarily due to lower PAT margins (impacted by higher tax rate). FCF declined 19% due to higher tax rate and working capital. Dividend payout stood at 86%.

Project WIMI (Winning in Many Indias): HUVR has launched Project WIMI for better focus on market execution and store throughput. As part of this project, it has added branches in UP, MP, Bihar, Chhattisgarh and Rajasthan. It now has five branches and 14 consumer clusters v/s four branches earlier. The combined population of these is ~500mn, with much lower per capita consumption and penetration v/s average levels (50-60% of average

BSE Sensex S&P CNX 26,481 8,022

Stock Info Bloomberg HUVR IN

Equity Shares (m) 2,163.1

52-Week Range (INR) 979/610

1, 6, 12 Rel. Per (%) -6/7/26

M.Cap. (INR b) 1,872.2

M.Cap. (USD b) 29.9

AvgVal. INRm/Vol‘000 1228/1550

Free float (%) 32.8

Financial Snapshot (INR Billion) Y/E March 2015 2016E 2017E Net Sales 301.7 340.5 392.2 EBITDA 51.0 61.6 74.7 Adj PAT 37.9 45.2 53.5 EPS (INR) 17.5 20.9 24.7 Gr. (%) 6.4 19.5 18.3 BV/Sh.INR 17.2 18.4 19.1 RoE (%) 108.2 117.4 131.8 RoCE (%) 145.0 160.2 185.7 P/E (x) 46.9 39.2 33.2 P/BV (x) 47.6 44.6 42.8

Shareholding pattern (%)

As on Mar-15 Dec-14 Mar-14

Promoter 67.2 67.2 67.3

DII 3.8 3.9 4.1

FII 15.0 15.0 14.1 Others 13.9 13.9 14.5 *Note: FII includes depository receipts

Stock Performance (1-year)

500

650

800

950

1,100

Jun-

14

Sep-

14

Dec

-14

Mar

-15

Jun-

15

Hind. Unilever Sensex - Rebased

Investors are advised to refer through disclosures made at the end of the Research Report.

Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

Page 2: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 2

consumption). This is expected to result in a) faster response in market, b) smaller teams with better focus, c) better execution, and d) better infrastructure for improved delivery standards.

Valuation and view: During the last two years of consumer demand slowdown, HUVR built strong fundamentals through distribution expansion, cost savings in P&L and sharper in-market execution on innovations. This has bolstered its ability to respond to the competitive forces faster. However, valuations at 39x FY16E and 33x FY17E EPS are rich, in our view. Maintain Neutral with a target price of INR875 (35x FY17E EPS).

Page 3: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 3

Sales up 9.9% in FY15; domestic volume growth remains soft HUVR posted sales growth of 9.9% YoY to INR308b, with even volume and

price/mix-led growth. Volume growth of 4.8% was slightly better than 4% in FY14, but lower than the five-year average volume growth (7.5%). Demand environment remained soft across categories, channels and geographies, as per the management. Soaps & detergents segment contributed 43% of incremental value growth, while personal products segment contributed 32%.

Exhibit 1: HUVR posted 11.8% sales CAGR over FY11-15

Source: Company, MOSL

Exhibit 2: …with even volume and price/mix-led growth in FY15

Source: Company, MOSL

Exhibit 3: Financial overview of Hindustan Unilever INR m FY10 % FY11 % FY12 % FY13 % FY14 % FY15 %

Total Revenues 177,253 100.0 197,355 100.0 221,164 100.0 258,102 100.0 280,191 100.0 308,056 100.0

Raw Material Consumed 52,523 29.6 58,854 29.8 66,833 30.2 82,882 32.1 89,122 31.8 94,359 30.6

Oils, fats and resins 8,293 4.7 11,637 5.9 13,951 6.3 16,155 6.3 17,110 6.1 19,289 6.3

Chemical and perfumes 25,143 14.2 29,071 14.7 36,399 16.5 46,126 17.9 48,882 17.4 50,726 16.5

Tea 10,576 6.0 11,130 5.6 9,198 4.2 11,871 4.6 13,365 4.8 14,654 4.8

Others 8,511 4.8 7,017 3.6 7,286 3.3 8,730 3.4 9,765 3.5 9,691 3.1

Change in stock -227 -0.1 -2,905 -1.5 1,287 0.6 -311 -0.1 -1,664 -0.6 583 0.2

Purchase of finished goods 22,917 12.9 28,181 14.3 30,241 13.7 32,353 12.5 33,502 12.0 37,695 12.2

Packaging Material 13,566 7.7 16,651 8.4 19,016 8.6 19,965 7.7 22,476 8.0 24,314 7.9

Gross Profit 88,474 49.9 96,574 48.9 103,786 46.9 123,214 47.7 136,755 48.8 151,106 49.1

Manpower expenses 9,363 5.3 9,613 4.9 11,073 5.0 13,183 5.1 14,360 5.1 16,438 5.3

Manufacturing Expenses 8,057 4.5 9,108 4.6 9,225 4.2 10,108 3.9 10,778 3.8 11,123 3.6

Processing charges 1793.5 1.0 1964.3 1.0 2460 1.1 2710.1 1.1 3541.2 1.3 3807.8 1.2

Heat light and power 2,443 1.4 2,747 1.4 2,852 1.3 3,199 1.2 3,211 1.1 3,046 1.0

Selling, Gen & Admin Expenses 19,060 10.8 22,541 11.4 23,268 10.5 26,270 10.2 29,376 10.5 32,745 10.6

Freight 8,676 4.9 10,452 5.3 10,705 4.8 11,430 4.4 12,977 4.6 14,115 4.6

Royalty 1,578 0.9 2,689 1.4 2,933 1.3 3,761 1.5 5,253 1.9 7,355 2.4

Miscellaneous expenses 7,286 4.1 7,741 3.9 7,805 3.5 9,103 3.5 9,176 3.3 9,778 3.2

Advertising expenses 23,914 13.5 27,642 14.0 26,348 11.9 32,319 12.5 36,136 12.9 38,749 12.6

EBITDA 27,500 15.5 26,784 13.6 32,913 14.9 40,038 15.5 44,753 16.0 51,043 16.6

Less: Interest Expense 70 2 12 252 360 168

Less: Depreciation 1,840 2,208 2,183 2,360 2,606 2,867

Add: Other Income 1,481 2728.8 2783.1 6069 6210.3 6,184

Profit before Tax (PBT) 27,071 15.3 27,302 13.8 33,502 15.1 43,495 16.9 47,997 17.1 54,192 17.6

Tax 6,044 6,310 7,776 11,612 12,444 16,333

Profit after Tax (PAT) 21,027 11.9 20,992 10.6 25,725 11.6 31,883 12.4 35,553 12.7 37,859 12.3

Source: Company, MOSL

197.

4

221.

2

258.

1

280.

2

308.

1 11.3 12.1

16.7

8.6 9.9

FY11 FY12 FY13 FY14 FY15

Sales (INR b) Sales growth (%)

13.0 9.3

6.8 4.0 4.8

-1.7

2.8 10.0

4.6 5.2

FY11 FY12 FY13 FY14 FY15

Volume growth (%) Price growth (%)

Page 4: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 4

Exhibit 4: Segmental details Segmental FY10 FY11 FY12 FY13 FY14 FY15

Net Sales (INR m) Soaps and Detergents 82,656 87,916 106,363 127,018 136,834 148,766

Personal Products 50,479 58,441 65,855 74,717 81,209 90,065 Beverages 21,424 23,440 26,174 29,747 33,119 36,315 Processed Foods 9,618 11,745 17,138 19,192 21,032 24,433 Others 2,467 4,380 5,425 6,793 7,014 7,614 Net sales growth (%) Soaps and Detergents 1.5 6.4 21.0 19.4 7.7 8.7 Personal Products 16.1 15.8 12.7 13.5 8.7 10.9 Beverages 15.0 9.4 11.7 13.6 11.3 9.7 Processed Foods 12.2 22.1 45.9 12.0 9.6 16.2 Others -35.0 77.5 23.9 25.2 3.2 8.6 EBIT (INR m)

Soaps and Detergents 11,853 8,341 12,333 16,155 17,858 20,337 Personal Products 12,965 14,948 17,446 19,489 20,681 24,244 Beverages 3,198 3,578 3,667 4,746 5,807 6,146 Processed Foods 298 518 242 370 613 832 Others -720 -750 -249 -390 -370 -155 EBIT Margin (%) Soaps and Detergents 14.3 9.5 11.6 12.7 13.1 13.7 Personal Products 25.7 25.6 26.5 26.1 25.5 26.9 Beverages 14.9 15.3 14.0 16.0 17.5 16.9 Processed Foods 1.8 2.8 1.4 1.9 2.9 3.4 Others -29.2 -17.1 -4.6 -5.7 -5.3 -2.0

Source: Company, MOSL

Exhibit 5: Volume growth remained soft in FY15 HUL Volume growth (%) Sales growth (%) Category FY12 FY13 FY14 FY15 FY12 FY13 FY14 FY15 Soaps and Detergents 5.9 8.0 5.0 3.0 20.8 19.0 8.0 9.0 Personal Products 17.0 6.0 4.0 6.0 17.3 13.0 9.0 11.0 Beverages 5.6 5.0 3.0 5.0 11.6 13.0 12.0 9.0 Processed Foods 11.9 3.0 3.0 10.0 15.5 10.0 10.0 15.0 Company 9.0 7.0 4.0 4.8 18.0 16.0 9.0 9.9

Source: Company, MOSL

Page 5: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 5

Home and Personal Care A. Soaps & detergents (48% of sales): Soaps and detergent segment sales increased 8.7% in FY15 (v/s 7.7% in FY14), with underlying volume growth of 3%. EBIT margin expanded 60bp YoY to 13.7% despite increased brand spends. Soaps: The segment posted subdued volume growth, with pricing cuts initiated

across brands in 2HFY15 to pass on the raw material softening benefit and drive the incipient volume growth (PFAD prices have corrected 23% YoY). Brand Lifebuoy crossed INR20b in sales and attained its highest ever market share in FY15.

Detergents: The segment growth was largely driven by price hikes and mix improvement. However, for HUVR, premiumization continued with Surf (driven by Surf Excel Easy Wash) and Comfort posting high double-digit growth. Within Rin, bars portfolio continued to lead upgradation while growth for the powders portfolio moderated. Despite its re-launch in FY14, Wheel powder witnessed muted growth during FY15. The three laundry brands— Surf, Wheel and Rin—are now INR20b brands, with Surf being the largest brand for HUVR.

Household Care segment posted healthy double-digit growth, led by Vim (tub and liquids portfolio). HUVR introduced a new sku of 250gm in the tub segment to complement its existing offering in 500gm.

Exhibit 6: S&D revenues clocked 12.5% CAGR over FY10-15..

Source: Company, MOSL

Exhibit 7: ..while PP posted 12.3% revenue CAGR

Source: Company, MOSL

B. Personal products: Personal Products sales growth was 10.9% in FY15 (v/s 8.7% in FY14), impacted by weak discretionary consumption. Underlying volumes posted 6% growth, an over 4% in FY14. EBIT margin expanded 150bp YoY to 26.9% (v/s 25.5% in FY14). Skin care posted modest growth in a slowing market. Face care segment

delivered growth ahead of markets across skin lightening, anti-ageing and men’s formats. FAL delivered healthy growth post its re-launch in FY14. Ponds delivered double-digit growth, buoyed by skin lightening and talc portfolios. During FY15, Pond’s also forayed into the male grooming segment with the launch of Pond’s Men (face washes and moisturizers). Lakme sustained its growth momentum with the launch of a new hydration range Lakme Absolute.

Hair care continued its robust performance and posted volume-led double-digit growth, with both Dove and Clinic Plus posting strong double-digit growth. TRESemme portfolio performed well and HUVR launched a new variant called

82.7 87.9 106.4 127.0 136.8 148.8

14.3

9.5

11.6

12.7 13.1 13.7

FY10 FY11 FY12 FY13 FY14 FY15

S&D-Net Sales (INR b) EBIT margin (%)

50.5 58.4 65.9 74.7 81.2 90.1

25.7 25.6

26.5

26.1

25.5

26.9

FY10 FY11 FY12 FY13 FY14 FY15

PP-Net Sales (INR b) EBIT margin (%)

Page 6: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 6

“Spa Rejuvenation”. Toni&Guy was further rolled out in key premium outlets during FY15.

Oral care growth moderated due to increased competitive and promotional intensity. Re-launch of Pepsodent Gum Care has been successful, as per the management. Close Up forayed into the premium segment with the launch of Closeup Diamond Attraction.

Within the Deodorant segment, HUVR launched Axe Signature to foray into the perfume spray segment. During FY15, Unilever also commissioned a deodorant manufacturing facility in Khamgaon to cater to the Asian market.

Cosmetics segment posted strong sales growth, with Lakme’s Colors witnessing double-digit growth.

Exhibit 8: Beverages margins came off in FY15

Source: Company, MOSL

Exhibit 9: But Packaged Foods profitability continued to trend up

Source: Company, MOSL

Food and Beverages Sales growth picked up slightly (12.2%) during FY15, with a slight margin contraction (down 40 bp YoY). Beverages segment recorded 9.7% revenue growth, with 5% volume growth and

broad-based growth across tea and coffee. However, benign commodity costs impacted pricing growth during 2HFY15. Taj Mahal and 3 Roses continued to drive premiumization while Red Label aided in attracting new consumers from the unbranded segment. Instant coffee segment posted healthy growth, with Bru Gold performing well. EBIT margin contracted 60bp YoY in to 16.9% in FY15.

Packaged foods delivered 15% sales growth, with strong performance in Kissan (double-digit growth, led by product activation) and Knorr in the soups portfolio. HUVR re-launched the entire Kissan range with new packaging. Within the desserts portfolio, HUVR re-launched Brown & Polson and Rex brands—the initial response for which was positive, as per the management. Within the bakery segment, Modern Foods maintained its leadership in various markets.

Frozen desserts segment delivered double-digit growth and improved margins. Post the successful launch, Magnum was extended into Delhi and Kolkata during FY15.

21.4 23.4 26.2 29.7 33.1 36.3

14.9 15.3 14.0

16.0

17.5 16.9

FY10 FY11 FY12 FY13 FY14 FY15

Bev-Net Sales (INR b) EBIT margin (%)

7.3 9.0 13.6 15.1 16.5 18.9

2.3

3.6

1.8 2.5

3.7 4.4

FY10 FY11 FY12 FY13 FY14 FY15

Processed Foods-Net Sales (INR b) EBIT margin (%)

Page 7: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 7

Increased focus on innovation in the last three years

Exhibit 10: Axe launches new range of perfumes under “Axe Signature”

Source: Company, MOSL

Exhibit 11: TRESemme added a variant “Spa Rejuvenation”

Source: Company, MOSL

Exhibit 12: Vim introduced a 250gm sku in the tub format bar

Source: Company, MOSL

Exhibit 13: Pureit launched Ultima with RO+UV technology

Source: Company, MOSL

Exhibit 14: Closeup forayed in the premium whitening segment

Source: Company, MOSL

Exhibit 15: Re-launch of Pepsodent GumCare

Source: Company, MOSL

Exhibit 16: Men’s range of products introduced under Pond’s

Source: Company, MOSL

Exhibit 17: New range under Lakme

Source: Company, MOSL

Page 8: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 8

Other levers of growth Reorganized Go–To-Market (GTM) operations (WIMI) + E-commerce

Strategy

Project WIMI (Winning in Many Indias): HUVR has launched Project WIMI to better focus on market execution and store throughput. As part of this project, it has added branches in UP, MP, Bihar, Chattisgarh and Rajasthan. It now has five branches and 14 consumer clusters v/s four branches earlier. The combined population of these is ~500mn, with much lower per capita consumption and penetration v/s average levels (50-60% of average consumption). This is expected to result in a) faster response in market, b) smaller teams with better focus, c) better execution, and d) better infrastructure for improved delivery standards.

Thus, we believe HUVR is well placed to capitalize on the expected demand recovery. To illustrate this, we highlight the example of market share gains in soaps.

Exhibit 18: Project WIMI to ensure better focus on market execution and store throughput

Source: Company, MOSL

HUVR has also developed a comprehensive e-commerce strategy and execution

roadmap to drive higher growth from this channel in the coming years. HUVR is test marketing Hamarashop.com in select markets to understand the market opportunity in this segment.

Page 9: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 9

Financial performance RoE contracts, but still in triple digits; FCF declines led by higher WC

HUVR posted sales growth of 9.9% during FY15, led by 4.8% volume growth v/s 4% in FY14. However, correction in input costs during 2HFY15, led by softening in crude and crude derivative prices, provided margin tailwinds. We note PFAD and LAB prices have corrected by 23% and 25% YoY, respectively. Excise duty (as a percentage of sales) increased 70bp YoY to 6.3% due to phase-out of excise benefits.

HUVR has initiated price cuts in the soaps portfolio to pass on the benefits of raw material correction. In detergents, it continues to focus on volume promotions on price point packs and price-offs in bulk packs. Overall price cuts in the soaps & detergents portfolio would be ~10%, in our view. However, price cuts/discounts have not yet changed the volume trajectory materially—as per the management. While activities from local unbranded players have increased, competition from organized players remains rational QoQ—as per the management. In our view, this is a positive development and also strengthens our belief that HUVR is managing this RM downturn cycle much better than in the past (FY09).

Gross margin expanded 30bp YoY to 49.1%, led by benign commodity costs. However, lower ad spends (down 30bp YoY to 12.6%) and lower input costs led to EBITDA margin expansion of 60bp YoY to 16.6%. Royalty increased 50bp YoY to 2.4%.

Exhibit 19: Gross margin expanded 30bp in FY15

Source: Company, MOSL

Exhibit 20: …while EBITDA margin expanded 60bp

Source: Company, MOSL

Exhibit 21: A&P spends down 30bp in FY15

Source: Company, MOSL

Exhibit 22: Royalty expenses expanded 50bp in FY15

Source: Company, MOSL

49.9

48.9

46.9

47.7

48.8 49.1

FY10 FY11 FY12 FY13 FY14 FY15

Gross Margin (%)

15.5

13.6

14.9 15.5

16.0 16.6

FY10 FY11 FY12 FY13 FY14 FY15

EBITDA Margin (%)

13.5 14.0

11.9 12.5

12.9 12.6

FY10 FY11 FY12 FY13 FY14 FY15

Ad spend (%)

0.9

1.4 1.3 1.5 1.9

2.4

FY10 FY11 FY12 FY13 FY14 FY15

Royalty (%)

Page 10: Hindustan Unilever - Motilal Oswal

Hindustan Unilever

9 June 2015 10

Exhibit 23: EBITDA grew 14.1% in FY15

Source: Company, MOSL

Exhibit 24: Recurr. PAT posted 6.5% growth in FY15 due to 420bp increase in tax rate

Source: Company, MOSL

Exhibit 25: LAB prices are down 25% YoY…

Source: Bloomberg, MOSL

Exhibit 26: ...while PFAD prices have corrected by 23% YoY

Source: Bloomberg, MOSL

Exhibit 27: HDPE prices are down 14% YoY

Source: Bloomberg, MOSL

Exhibit 28: Packaging cost contracted marginally during FY15

Source: Company, MOSL

HUVR posted one-off gain of INR5.3b, primarily due to disposal of surplus

properties and subsidiaries. Overall cash conversion cycle went up two days over FY14 due to lower payable

days (down six days YoY). However, RoE decelerated from 120% to 108% (still in triple digits), led by lower PAT growth on account of increase in tax rate (up 420bp YoY in FY15).

Dividend payout stood at 86%, excluding tax. HUVR spent INR4.9b on capex during FY15 (INR5.1b in FY14). It has expanded its

gross block by 1.2x since FY10 to INR44b.

27.5 26.8 32.9 40.0 44.8 51.0

-9.5 -2.6

22.9 21.6

11.8 14.1

FY10 FY11 FY12 FY13 FY14 FY15

EBITDA (INR b) EBITDA growth (%)

21.0

21.0 25.7 31.9 35.6 37.9

-15.9

-0.2

22.6 23.9

11.5

6.5

FY10 FY11 FY12 FY13 FY14 FY15

PAT (INR b) PAT growth (%)

115.1

138.1 125.1

98.1

89.1

70

90

110

130

150

Mar

-12

Jun-

12

Sep-

12

Dec

-12

Mar

-13

Jun-

13

Sep-

13

Dec

-13

Mar

-14

Jun-

14

Sep-

14

Dec

-14

Mar

-15

LAB Price by RIL (INR/Kg)

42,797

57,753

29,466

48,341

37,084

37,089

25,000

34,000

43,000

52,000

61,000

Mar

-12

Jul-1

2

Nov

-12

Mar

-13

Jul-1

3

Nov

-13

Mar

-14

Jul-1

4

Nov

-14

Mar

-15

Palm Fatty Acid price (INR/MT)

50

75

100

125

150

25

40

55

70

85

Mar

-12

Jun-

12

Sep-

12

Dec

-12

Mar

-13

Jun-

13

Sep-

13

Dec

-13

Mar

-14

Jun-

14

Sep-

14

Dec

-14

Mar

-15

Liquid Paraffin (INR/Lt)-LHS

HDPE (INR/kg)-RHS

7.7

8.6 8.7

7.9

8.2 8.1

FY10 FY11 FY12 FY13 FY14 FY15

Packaging Material as percentage of sale

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Exhibit 29: Cash conversion cycle deteriorates marginally due to higher payable days

FY10 FY11 FY12 FY13 FY14 FY15

Inventory days 49 47 45 37 35 32

Debtor days 13 15 14 11 11 10

Creditor days 98 96 81 71 73 67 Cash conversion cycle -36 -34 -23 -23 -27 -25

Source: Company, MOSL

Exhibit 30: RoE decline led by lower profitability due to higher effective tax rate DU Pont FY10 FY11 FY12 FY13 FY14 FY15

PAT Margin 12.0 10.8 11.8 12.6 13.0 12.5 Asset Turnover 6.9 7.4 7.0 8.1 9.2 8.6 Leverage factor 1.1 1.0 1.0 1.0 1.0 1.0 ROE 90.5 80.1 83.4 103.1 119.5 108.1

Source: Company, MOSL

Exhibit 31: FCF declined in FY15 due to higher tax rate and increased WC

Source: Company, MOSL

Exhibit 32: FCF to PAT conversion down but still healthy

Source: Company, MOSL

Valuation and view: Fundamentals strong, but valuations expensive During the last two years of consumer demand slowdown, HUVR built strong

fundamentals through distribution expansion, cost savings in P&L and sharper in-market execution on innovations. This has bolstered its ability to respond to the competitive forces faster, which is already visible in its faster response to market (price cuts, promotions, etc).

Combination of benign raw material environment and improving demand environment should augur well going ahead for HUL.

However, valuations at 39x FY16E and 33x FY17E EPS are rich, in our view. Maintain NEUTRAL with a target price of INR875 (35x FY17E EPS).

Key risks: a) Prolonged periods of deflationary environment, which can rob the consumer companies of pricing power; b) deep-pocket players like P&G may engage in price war/irrational competition to gain market share.

105

59

80 78 72

51

FY10 FY11 FY12 FY13 FY14 FY15

FCF/EBITDA (%) 137

75

102 98 90

69

FY10 FY11 FY12 FY13 FY14 FY15

FCF/PAT (%)

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Financials and valuations

Income Statement (INR Million) Y/E March FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E Net Sales 175,238 193,810 217,356 252,064 274,083 301,705 340,468 392,221 Other Oper. Income 2,015 3,545 3,808 6,038 6,108 6,351 6,918 7,900 Total Revenue 177,253 197,355 221,164 258,102 280,191 308,056 347,386 400,121 Change (%) -14.0 11.3 12.1 16.7 8.6 9.9 12.8 15.2 COGS 88,779 100,781 117,378 134,888 143,436 156,951 170,948 193,620 Gross Profit 88,474 96,574 103,786 123,214 136,755 151,106 176,438 206,501 Gross Margin (%) 49.9 48.9 46.9 47.7 48.8 49.1 50.8 51.6 Operating Exp 60,975 69,790 70,873 83,176 92,003 100,063 114,872 131,820 % of sales 34.4 35.4 32.0 32.2 32.8 32.5 33.1 32.9 EBIDTA 27,500 26,784 32,913 40,038 44,753 51,043 61,566 74,681 Change (%) -9.5 -2.6 22.9 21.6 11.8 14.1 20.6 21.3 Margin (%) 15.5 13.6 14.9 15.5 16.0 16.6 17.7 18.7 Depreciation 1,840 2,208 2,183 2,360 2,606 2,867 3,115 3,377 Int. and Fin. Charges 70 2 12 252 360 168 201 221 Other Income - Recurring 1,481 2,729 2,783 6,069 6,210 6,184 7,296 8,786 Profit before Taxes 27,071 27,302 33,502 43,495 47,997 54,192 65,546 79,868 Change (%) -10.5 0.9 22.7 29.8 10.4 12.9 21.0 21.9 Margin (%) 15.4 14.1 15.4 17.3 17.5 18.0 19.3 20.4 Tax 5,823 5,919 7,769 11,518 12,196 16,671 19,664 25,558 Deferred Tax 221 392 8 95 248 -338 655 799 Tax Rate (%) 22.3 23.1 23.2 26.7 25.9 30.1 31.0 33.0 Profit after Taxes 21,027 20,992 25,725 31,883 35,553 37,859 45,226 53,511 Change (%) -15.9 -0.2 22.6 23.9 11.5 6.5 19.5 18.3 Margin (%) 12.0 10.8 11.8 12.6 13.0 12.5 13.3 13.6 Non-rec. (Exp)/Income 994 2,068 1,189 6,084 3,122 5,293 0 0 Reported PAT 22,020 23,060 26,914 37,967 38,675 43,152 45,226 53,511 FY09 Fifteen month ending

Balance Sheet

(INR Million) Y/E March FY10 FY11 FY12 FY13 FY14 FY1 FY16E FY17E Share Capital 2,182 2,160 2,162 2,163 2,163 2,164 2,164 2,164 Reserves 23,653 24,436 32,968 24,578 30,608 35,084 37,646 39,267 Net Worth 25,835 26,595 35,129 26,740 32,771 37,248 39,809 41,430 Capital Employed 25,835 26,595 35,129 26,740 32,771 37,248 39,809 41,430 Gross Block 35,820 36,037 35,747 38,793 41,706 44,306 47,306 51,306 Less: Accum. Depn. -14,199 -13,624 -14,169 -15,761 -17,409 -19,731 -22,846 -26,223 Net Fixed Assets 21,621 22,413 21,578 23,032 24,298 24,575 24,460 25,083 Capital WIP 2,740 2,166 2,051 2,053 3,121 4,790 4,790 4,790 Investments in Subsidiaries 1,088 1,206 1,863 5,480 6,362 6,541 6,541 6,541 Current Investments 28,161 11,401 22,519 17,826 24,580 26,238 25,845 27,316 Deferred Charges 2,488 2,097 2,142 2,048 1,617 1,960 2,120 2,293 Curr. Assets, L&A 37,069 62,345 59,429 64,685 70,007 72,236 83,752 100,209 Inventory 21,799 28,108 25,167 25,270 27,475 26,027 32,425 35,656 Account Receivables 6,716 9,432 6,790 8,335 8,164 7,829 9,328 11,820 Cash and Bank Balance 2,314 16,285 18,300 17,079 22,210 25,376 27,903 37,438 Others 6,240 8,520 9,172 14,001 12,158 13,005 14,096 15,294 Curr. Liab. and Prov. 67,332 75,031 74,453 88,385 97,214 99,093 107,699 124,802 Account Payables 43,737 38,904 37,826 41,336 49,115 48,515 54,313 61,740 Other Liabilities 15,374 28,569 27,981 34,073 30,558 29,828 30,329 35,255 Provisions 8,221 7,558 8,646 12,975 17,540 20,749 23,057 27,807 Net Current Assets -30,263 -12,687 -15,024 -23,700 -27,206 -26,857 -23,947 -24,593 Application of Funds 25,835 26,595 35,129 26,740 32,771 37,248 39,809 41,430 E: MOSL Estimates

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Financials and valuations

Ratios

464 549 651

Y/E March FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E Basic (INR)

EPS 9.6 9.7 11.9 14.7 16.4 17.5 20.9 24.7 Cash EPS 10.5 10.7 12.9 15.8 17.6 18.8 22.3 26.3 BV/Share 11.8 12.3 16.3 12.4 15.2 17.2 18.4 19.1 DPS 6.5 6.5 7.5 18.5 13.0 15.0 16.9 20.5 Payout % 67.4 67.2 63.0 125.5 79.1 85.7 80.8 82.9

Valuation (x)

P/E

46.9 39.2 33.2 Cash P/E

43.6 36.7 31.2

EV/Sales

5.8 5.1 4.4 EV/EBITDA

34.1 28.3 23.2

P/BV

47.6 44.6 42.8 Dividend Yield (%)

1.8 2.1 2.5

Return Ratios (%)

RoE 90.5 80.1 83.4 103.1 119.5 108.1 117.4 131.7 RoCE 101.3 93.7 99.6 121.8 141.6 137.6 151.7 175.5

Cash Flow Statement

Y/E March FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E OP/(loss) before Tax 27,071 27,302 33,502 43,495 47,997 54,192 65,546 79,868 Int./Div. Received -1,481 -2,729 -2,783 -6,069 -6,210 -6,184 -7,296 -8,786 Depreciation -1,840 -2,208 -2,183 -2,360 -2,606 -2,867 -3,115 -3,377 Interest Paid -70 -2 -12 -252 -360 -168 -201 -221 Direct Taxes Paid 5,823 5,919 7,769 11,518 12,196 16,671 19,664 25,558 (Incr)/Decr in WC -12,975 3,605 -4,353 -7,454 -8,638 -2,816 382 -10,181 CF from Operations 16,527 31,886 31,939 38,878 42,379 58,828 74,980 82,860 Extraordinary Items 994 2,068 1,189 6,084 3,122 5,293 0 0 (Incr)/Decr in FA -5,021 357 404 -3,048 -3,981 -4,269 -3,000 -4,000 (Pur)/Sale of Investments -10,055 16,643 -11,775 1,076 -7,635 -1,838 394 -1,471 CF from Invest. -14,083 19,068 -10,182 4,112 -8,494 -814 -2,606 -5,471 Change in Networth -240 -5,880 459 201 85 137 114 1 change in equity 2 -22 2 1 0 1 0 0 change in reserves -242 -5,858 457 200 85 136 114 1 (Incr)/Decr in Debt -4,219 0 0 0 0 0 0 0 Dividend Paid -16,560 -16,420 -18,839 -46,557 -32,730 -38,812 -42,779 -51,892 Others 18,983 -14,683 -1,361 2,144 3,890 -16,172 -27,182 -15,963 CF from Fin. Activity -2,037 -36,983 -19,741 -44,212 -28,755 -54,847 -69,847 -67,854

Incr/Decr of Cash 408 13,971 2,016 -1,222 5,131 3,166 2,527 9,535 Add: Opening Balance 1,906 2,314 16,285 18,300 17,079 22,210 25,376 27,903 Closing Balance 2,314 16,285 18,301 17,078 22,210 25,376 27,903 37,438

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9 June 2015 14

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