SOME THOUGHTS ON DIGITAL DESIGN FOR 2013 CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES SAMI RELANDER
Jan 15, 2015
SOME THOUGHTS ON DIGITAL DESIGN FOR 2013
CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES
SAMI RELANDER
CONTENTS
• Hello!• Things I’ve learned along the way– Your best friend– No more strategies– Sprinting is good for you– Mobile first– Forget social media– Go responsive, be future friendly– You are a publisher
• Questions, comments and hopefully answers too
HELLO!
• CEO, Account director
• Ph.D. (econ.)• 15+ years of
experience• Worked on hundreds
projects• Made a ton of
mistakes
YOUR BEST FRIEND
NO MORE STRATEGIES
SPRINTING IS GOOD FOR YOU
MOBILE FIRST
FORGET SOCIAL MEDIA
GO RESPONSIVE, BE FUTURE FRIENDLY
YOU ARE A PUBLISHER
• Platforms for distributing content• Stop thinking launch, start thinking
lifecycle• Content is the service!– It’s NOT a feature or add-on
• All content must have a purpose• The governance of content• Investing into “better” content provides by
far the best ROI of ALL digital activities
THE END
• Thanks and goodbye• Call or email me– [email protected]– 050 567 0261