in minutes An illustrative look at news and events With more people using PVRs or the Internet to watch TV shows and movies, the number of people watching advertisements is going down. Will companies focus more on product placement and less on ads? This is not an ad ... Sources: Brandcameo; Nielsen Company; Wikipedia; Product Placement News; IMDb SUSAN BATSFORD, GRAPHICS EDITOR; INFOGRAPHIC BY MEGAN DINNER/ QMI AGENCY T op bran ds in 2010’s box oce hits Apple products were shown in 33% of all #1 box oce movies in 2010. 33% 24% 15% 22.2 17.8 18.1 13.4 22.1 21.5 20.7 19.6 17.5 17.9 2001 2002 2003 2004 2005 2006 2007 2008 2009 201 0 Average number of brands shown in #1 box oce hits Most products in a single film 144 112 96 102 65 56 Driven (2001) Iron Man 2 (2010) Valentine’s Day (2010) The Other Guys (2010) Did you know? Sales of Reese’s Pieces rose 65% after being used in the movie ET . Did you know? Within a month of The Firm's release, sales of Red Stripe beer grew more than 50% in the U.S. On TV: Most product placements, by brand, in February On TV: Highest number of product placements in February 57 53 38 30 27 27 25 23 19 18 102 86 63 57 45 42 35 32 29 27 27 A m e r i c a n I d o l T h e B i g g e s t L o s e r G o s s i p G i r l T h e A c a d e m y A w a r d s E x t r e m e M a k e o v e r : H o m e E d i t i o n O s c a r s R e d C a r p e t L i v e T h e G r a m m y A w a r d s N C I S : L o s A n g e l e s U n d e r c o v e r B o s s 9 0 2 1 0 M i k e & M o l l y Did you know? Coke pays about $60 million for a season’s worth of product placements and ads on American Idol. What is product placement? A company pays fees or exchanges services to ensure a prominent display of their products during a movie or TV show. This advertising technique has become quite common since the 1980s. Ford Appl e Coca-Cola How many times have these companies been shown in #1 box oce movies since 2001? P.S.: Pepsi is also paying $60 million per season to have products on Simon Cowell’s The X Factor .