Thinknear Location Score - Location Based Advertising By ...

THIS REPORT FOCUSES ON HELPING MARKETERS UNDERSTAND:

The key drivers of location accuracy

The current state of location data quality in the mobile ecosystem

The opportunities and obstacles of mobile location data

2 Location Score Index Q2 2016 @Thinknear

@Thinknear3 Location Score Index Q2 2016

4 Location Score Index Q2 2016 @Thinknear

% OF DATA ACCURATE TO WITHIN 100 METERS OF THE USER’S TRUE LOCATION, BY EXCHANGE

#2 #3 #4#1

60

30

10

52.6% 30.5% 29.2%64.3%

#6 #7 #8#5

22.2% 21.1% 20.5%26.6%

#10#9

16.2%16.7%

Q3 2014 Q4 2014 Q1 2015Q2 2014

60

50

40

55 51 5049

Q2 2016

45

5 Location Score Index Q2 2016 @Thinknear

6 Location Score Index Q2 2016 @Thinknear

@Thinknear7 Location Score Index Q2 2016

Actual device location at time ad was served

Ad campaign was managed by a 3rd party network and measured by Thinknear.

Target geofences around the bank’s retail locations