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Location-based Advertising Opportunities for Revenue Generation
Hello
Hi!
SILICON VALLEY
IS A MINDSET, NOT
A LOCATION
-Reid Hoffman
Co-founder, LinkedIn
Hi!
SILICON VALLEY
IS A MINDSET, NOT
A LOCATION
LOCATION
SILICON VALLEY
MOBILITY
L
L Physical Location
PUSH
&
PULL
L Physical Location
User Need
PHYSICAL
LOCATION
CONTEXT &
USER NEED
PHYSICAL
LOCATION
CONTEXT &
USER NEED
L Physical Location
User Need
Virtual Location
WHERE USERS ARE
BRANDS MUST FOLLOW
…AND ALSO WHERE
WHERE USERS ARE
BRANDS MUST FOLLOW
… and also where
OWNED
EARNED
PAID
L Physical Location
User Need
Virtual Location
LOCATION IS A MINDSET
TOP 5 - LOW HANGING FRUIT
Optimise websites – maps, store finder, local SEO
Segment and target customer communication
Google Places
Location-targeted ads (where your users are!).
CUSTOMER JOURNEY
TOP 5 - LOW HANGING FRUIT
Questions?
Thanks.
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