thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts

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thinkLA Trends Breakfast

THINK LA TRENDS BREAKFAST

November 28, 2012

ERIN MATTS & NOLA WEINSTEIN

WHAT IS A TREND?

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A behavior or attitude based on an authority who declares it so.

DIGITAL CONNECTIVITY HAS CHANGED THE WAY WE ACKNOWLEDGE AND VIEW TASTEMAKERS

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THEN

SINGULAR

OVER-AUTHORITATIVE

DICTATORIAL

ONE TO MANY

NOW

COLLABORATIVE

COLLECTIVE

CURATED

MANY TO ONE

VS

Glamamom.com

Temptalia.com

SoMuchToSmileAbout.com

PrettyShinySparkly.com

FabulousOnABudget.com

LaurenMessiah.com

IAmStyle-ish.com

thinkLA Trends Breakfast

TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OF THOUGHT LEADERS AT GLAM, THREE DOESN’T MAKE A TREND 3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS

INCREDIBLE SCALE OF THOUGHT LEADERS, CURATED

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HYPER-PERSONALIZATION A PICTURE IS WORTH 1,000 WORDS THE HEALTHY HAPPY HOUR EMERALD CITY THE AGE OF BROCADE CURATION CURE FOR FILTER FAILURE

HYPER-PERSONALIZATION

thinkLA Trends Breakfast

NEED IT FULFILLS: BADGE VALUE, PERSONAL EXPRESSION, LUXE AND DECADENT WITHOUT BREAKING THE BANK

HYPER-PERSONALIZATION

thinkLA Trends Breakfast

A PICTURE IS WORTH 1,000 WORDS

thinkLA Trends Breakfast

NEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASY SOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRAND STORYTELLING #dailyGlam

A PICTURE IS WORTH 1,000 WORDS

thinkLA Trends Breakfast

THE HEALTHY HAPPY HOUR

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NEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OF BALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIAL

EMERALD CITY

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NEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONES MAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS

THE AGE OF BROCADE

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NEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR, HEDONISM

CURATION CURE FOR FILTER FAILURE

thinkLA Trends Breakfast

NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS, DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES

CURATION CURE FOR FILTER FAILURE

thinkLA Trends Breakfast

NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS, DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES

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thinkLA Trends Breakfast

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