- 1. Im TomEVP, Group Creative DirectorDeutsch LADEUTSCH LA
Presentation TitlePresentation Description P. 1 / 259/5/2014
2. First, a look back to 2004DEUTSCH LA Presentation Title
Presentation Description P. 2 / 25 3. Targeted interactivecampaigns
beggedto be more social.DEUTSCH LA Presentation Title Presentation
Description P. 3 / 25 4. But they had to rely onYe Olde Email for
sharing.DEUTSCH LA Presentation Title Presentation Description P. 4
/ 25 5. Discovering immersive& relevant experienceswas
hard.DEUTSCH LA Presentation Title Presentation Description P. 5 /
25 6. DOMINOS ON TIVO 2009Soon, even PR generating ideas needed a
social catalyst to sustain engagement.DEUTSCH LA Presentation Title
Presentation Description P. 6 / 25 7. The Walking Dead Chop
ShopVideoDEUTSCH LA Presentation Title Presentation Description P.
7 / 25 8. Proactive Social:New tools like Opal will help teams plan
content that is smarter and more relevant.9/5/2014DEUTSCH LA
Presentation Title Presentation Description P. 8 / 25 9. What
appears to be another spirit-crushingspreadsheet may be your best
path to success.Make audience targetinga team exercise.DEUTSCH LA
Presentation Title Presentation Description P. 9 / 25 10. Were
havingbreakfastThis guy hasnteaten in a year.Meet Rob
Rhinehart.DEUTSCH LA Presentation Title Presentation Description P.
1 0 / 25 11. 2013 2014DEUTSCH LA Presentation Title Presentation
Description P. 1 1 / 25 12. Howd Rob do that?DEUTSCH LA
Presentation Title Presentation Description P. 1 2 / 25 13. Mixed
35 essentialvitamins.Wrote a verysharable headline.DEUTSCH LA
Presentation Title Presentation Description P. 1 3 / 25 14. Tapped
lifehackingcommunity acrosssocial web.Ignited DIYcommunity on
Reddit(recipe variations).Promoted cost +health benefitsfor
poor.DEUTSCH LA Presentation Title Presentation Description P. 1 4
/ 25 15. Moved quickly.Brought communityalong to fundraise.Asked
for 100K.Received 2.1MIL.From 20K Supporters.Now: 15K
orders/weekDEUTSCH LA Presentation Title Presentation Description
P. 1 5 / 25 16. DEUTSCH LA Presentation Title Presentation
Description P. 1 6 / 25 17. BecauseFutbol.comOver 150 pieces of
original content.Working with Tumblr artists. Agency creatives. And
a futbol obsessed design house.Tumblr Content
Mix:GIFsQuotesPhotographyIllustrationsShort-form
VideoUGCReal-TimeTargeting fans through:Specific CountriesSpecific
MatchupsEpic WinsCrushing LossesSuperstitionsGeo-locationDressing
up AnimalsWork Excuses9/5/2014DEUTSCH LA Presentation Title
Presentation Description P. 1 7 / 25 18. DEUTSCH LA Presentation
Title Presentation Description P. 1 8 / 25 19. DEUTSCH LA
Presentation Title Presentation Description P. 1 9 / 25 20. To keep
ithuman, keepit fun.DEUTSCH LA Presentation Title Presentation
Description P. 2 0 / 25 21. DEUTSCH LA Presentation Title
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