Google Confidential and Proprietary Think Travel Dan Bulucea Country Manager
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Google Confidential and Proprietary
Think Travel
Dan Bulucea
Country Manager
New phase of Internet growth: mobile, social, local, personal
Source: www.consumerbarometer.comBase: Consumers purchasing a product within the selected categories in the 12 months prior to interview
Online Shopping, Travel Vertical – Research Resource
010203040506070 61%
42%
Bought Online Research Offline, Purchase Offline
Research Offline, Purchase Online
Research Online, Purchase Offline
Research Online, Purchase Online
0
10
20
30
40
50
60
70
80
90
100
AutomotivesCPG & HealthcareFinanceMedia & Entertainment & LocalTravel
Source: www.consumerbarometer.comBase: Consumers purchasing a product within the selected categories in the 12 months prior to interview
Purchase/Research Behavior
Blogs
Bulletin
Board
s/Foru
ms
Consum
er Rev
iew W
ebsit
es
Finan
cial W
ebsit
es
Man
ufactu
rer W
ebsit
es
Map
ping W
ebsit
e
Micr
oblogs
Online a
uction W
ebsit
es
Price C
ompari
son W
ebsit
es
Retaile
r Web
sites
Search
Engin
es
Social N
etwork
ing S
ites
Video
Porta
ls0
10
20
30
40
50
60
70
80
6%
12%
23%
9%
49%
25%
2%
29%
40%
47%
71%
13% 12%
Source: www.consumerbarometer.comBase: Consumers purchasing a product within the selected categories in the 12 months prior to interview
Online Shopping, Travel Vertical – Sources of Information
Undecided
Decided
Advertiser view of the purchase process:
Share of advertiser spend targeting Google users in foreign countries
Romanian Travel advertisers have a huge untapped opportunity to advertise abroad
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