thefuturestory workshop on social business April 30 2013

Who knows what social business really

means?

thefuturestory —Today

@AndrewGrill

Social media is just like real life!

http://lc.tl/bmf

BBC 3: The revolution will be televised Episode 4“Can I Be your friend?”

social.bz/bmf

“A conversation with Ginni Rometty” - IBM CEOCouncil on Foreign Relations, 7 Mar 2013

social.bz/ibmceo

The Consumer decision journey - old

June 2009 issue of McKinsey Quarterly, David Court

The consumer decision journey - old

social.bz/cdj

The loyalty loop exists as a result of the social channel

The consumer decision journey - new

social.bz/cdj

June 2009 issue of McKinsey Quarterly, David Court

social.bz/eefail

social.bz/eefail

social.bz/eesm

Influencers become advocates

social.bz/advocates

Influencers become advocates

social.bz/advocates

United Breaks Guitars

social.bz/ubg

From Social Media to Social Business

Definitions

What is social business?•Definitions - what does social

business mean?

•What is your definition?

“The deep integration of social media and social

methodologies into the organization to drive business

impact”

Altimeter Group

The Evolution of Social BusinessSix Stages of Social Business Transformation - March 2013

http://social.bz/a1

“A social business is an organization whose culture

and systems encourage networks

of people to create business value.”

IBM report April 2013

Social Business Patterns in achieving social business success

http://social.bz/ibmsp

social.bz/dogfood

yammer.com

Social Business Patterns

•IBM social business patterns

•Finding expertise

•Gaining external customer insight

•Increasing knowledge share

•Improving recruitment & on-boarding

CEMEX is a social business

social.bz/cemex

social.bz/digerati

social.bz/digerati

social.bz/digerati

@AndrewGrillwww.social.bz

+44 (0) 1252 899 [email protected]