Based on an article that originally appeared on my site. ABOUT CHOOSING A NEW SOCIAL PLATFORM WHAT BEYONCE CAN TEACH YOU
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Aug 07, 2015
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Based on an article that originally appeared on my site.
ABOUT CHOOSING A NEW SOCIAL PLATFORM
WHAT BEYONCE CAN TEACH YOU
HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.
THE RATE OF TECHNOLOGICAL CHANGE IS ACCELERATING
THIS RATE IS EVEN FASTER FOR SOCIAL NETWORKSFB USER GROWTH
AS A SOCIAL MEDIA MARKETERHOW DO YOU DECIDE WHICH
NEW NETWORK TO EMBRACE?
FOR THE ANSWER, LOOK NO FURTHER THAN . . .
…BEYONCE?
MORE SPECIFICALLY BEYONCE’S TWITTER
WHAT YOU SHOULD NOTICE IS THAT SHEDOESN’T USE TWITTER*
Yet still has 13.9 million followers!
“WHY NOT?Currently, we don’t use Twitter at all. It is a personal choice. I think as an artist, Beyoncé really prefers to communicate in images. It’s very hard to say what you want to say in 140 characters.
Here’s her social media manager’s explanation:
–Lauren Wirtzer-Seawood
THAT’S NOT HOW SHE TALKS!!BEYONCE DOESN’T USE TWITTER BECAUSE
WHETHER OR NOT IT FITS YOUR BRAND
YOUR PRIMARY CONCERN WHEN CHOOSING WHETHER OR NOT TO START USING A NEW CHANNEL SHOULD BE
ONCE YOU FIND A NEW CHANNEL THAT FITS YOUR BRAND, TEST THE WATERS BY
REPURPOSINGEXISTING CONTENT
BE SIMILAR TO AN EXISTING CHANNEL.
IF YOU’VE CHOSEN A CHANNEL THAT FITS YOUR BRAND, CHANCES ARE IT WILL
QUICKLY, CHEAPLY AND EFFECTIVELY
REPURPOUSING EXISTING CONTENT WILL LET YOU TEST A NEW NETWORK’S VIABILITY:
DO IT RIGHT!ONCE YOU DECIDE TO USE A NEW SOCIAL NETWORK
NO ONE WILL REALLY CARE IF YOU ARE NOT THERE
BUT WHAT THEY WILL NOTICE IS IF YOU ARE THERE AND DOING A SUB-PAR JOB
“If you don't have time to do it right, when will you have time to do it over?
–John Wooden
DON’T BE A CHANNEL SURFER
ONE LAST THING…
channel surfer |ˈCHanl sərfer|
noun1 A (typically out of touch) person, who
thinks the best way to stay “relevant” is to ride the newest wave of social media and adopt any channel that is becoming popular.
RESIST THE TEMPTATION TO FOLLOW EVERY SOCIAL TREND
BEFORE HOPPING ABOARD THE NEXT SOCIAL MEDIA BANDWAGON
JUST ASK YOURSELF…
WHAT WOULD BEYONCE DO?
THANKS FOR READING!Keep In Touch:
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