The new world of Peter Fisk Creative Participants
The new world of
Peter Fisk
CreativeParticipants
The power of
ubuntu
In Africa people live by the concept of “ubuntu” ... I am because you are
Creators
creative5 genres of
participant
Activists
Contributors
Socialisers
Spectators
We don’t know
bestIn business we think we think we understand our world ... but we don’t
Now we know
better
Customers have rejected business ... And can do much better themselves
Co-think
Co-design
Co-develop
Co-decide
Co-sell
Co-support
co-creation7 aspects of
Co-comm
Connected and intelligent ... They know more, and can act together
Networks and communities ... They trust and respect people like them
Push
Sell
Products
Features
Broadcast
Interruption
Price
Transaction
On business terms
Pull
Buy
Solutions
Benefits
Dialogue
Permission
Perceived value
Relationship
On customers terms
Business is no longer transactional ... Its about working with customers
Brands can bring them together ... But they don’t control anymore
New business models emerge ... Enabling people to do more together
Power has fundamentally shifted ... From the few of them, to the many of us
Business Customer
Customers see the world differently ... Time to work from the outside in
I will do and say what I want ... More interesting, relevant and trusted
And somebody out there will always help me ...
21
3
Word of mouth marketing costs nothing, and has much more impact ...
Shigeru Miyamoto recognises that people want to do stuff together
20.4 million customers worldwide bought a Lego set in
the past 12 months for their own or other active
households
8.6 million worldwide users participate directly
with Lego in their online community,
but are not registered by name
4.0 million worldwide users register
their details enabling a personal
dialogue and relationship
3000 “lead users”
co-create customised products
and recommend others
Lego realised it wasn’t about bricks ... But sharing ideas and achievement
GiffGaff, the new people-powered phone network ... Breaking all the rules
Creators
creative5 genres of
participant
Activists
Contributors
Socialisers
Spectators
Nike does much more than makes shoes ...
... Nike helps people run
How far have I run? How fast? Have a done better?
Bringing people together ... Across the world
... Where the human race ran on one day
The business world, is changing just as fast ...
Sending a package is always a hassle ...
But UPS’s Widget Man makes it easy ...
... Just add hime to your desktop (and tell others)
The coolest t-shirts on the planet
Jake Nichol and Jo DeHart ... just regular dudes like you
Design a t-shirt ... Win $2500 ... Customers decide
50 cool designs each month ... By people like you
And not just an online business ... Changing every month
Co-think
Co-design
Co-develop
Co-decide
Co-sell
Co-support
co-creation7 aspects of
Co-comm
Co-thinking in the IBM Innovation Jam
Co-designing your Jones Soda flavours and packaging
Co-developing Current TV’s entire content and schedule
Co-deciding how to build Boeing’s new Dreamliner
Co-communicating with more authenticity and trust
Co-selling cosmetics by Avon’s represenatives
Co-supporting each other in the world of Apple
P&G did all this ... Transformed their business ... Doubled their value
Co-think
Co-design
Co-develop
Co-decide
Co-sell
Co-support
you do?What will
Co-comm
Ideas
exchange
Immersion
Events
Chat
Tracking
Photo
sharing
Online
community
User
forums
Customer
referral
Customer
selling
Blogger
network
Customer
voting
Advisory
panels
Advisory
panels
Design
prizes
Customer
reviews
Customer
reviews
Live
showcase
Customer
advisors
Look at
me
Example
you do?What will
The power of
ubuntu
How could you unlock the power of creative participants in your business?
www.theGeniusWorks.com
Find out how in “Creative Genius” ... The new book from Peter Fisk