Redbubble - Data in a creative world

DATA DRIVEN DECISION-MAKING

04.22.2015

FOR A CREATIVE MARKETPLACE

MY BACKGROUND

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WHAT IS REDBUBBLE?

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REDBUBBLE MISSION

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REDBUBBLE

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REDBUBBLE A CREATIVE MARKETPLACE

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BUILDING A DATA DRIVEN CULTURE

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REDBUBBLE DATA STRATEGY

●  GOT DATA? ●  SINGLE SOURCE ●  ISOLATED DECISION

MAKING

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REDBUBBLE DEPARTMENTS

●  BREAKING SILOS: ○  FINANCE ○  CS ○  SC ○  MARKETING ○  LEGAL

●  DEPARTMENTS ARE CUSTOMERS ○  Provide a good service

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REDBUBBLE TRACKING SUCCESS

●  COMPANY KPI’s ●  DEPARTMENT DRIVERS

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REDBUBBLE BUILDING FROM THE GROUND UP

●  IT TAKES TIME ●  BUILD SMALL AND

ITERATE ●  INSIGHTS NOT DATA ●  SHORT OF TIME ○  BUILD A TEAM

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REDBUBBLE DATA SOURCES

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REDBUBBLE CONTINUOUS IMPROVEMENT

●  WHAT WORKED THEN WILL NOT WORK NOW

●  BUSINESS PROCESSES ●  BREAKING DOWN LAYERS

○  REPORTING ○  DASHBOARDING ○  DATA WAREHOUSING ○  ETL

BUILDING A DATA TEAM COMPETITIVE HIRING MARKET

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REDBUBBLE HIRE CHARACTER(S)

●  RETHINK HIRING NEEDS ●  PERSONALITY OVER SKILLS ●  BUILD STEADILY ●  PREPARE FOR SLOWDOWN

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REDBUBBLE TEAM

●  SET LONG AND SHORT TERM GOALS ●  CORRECT COURSE, NOT ENFORCE ●  MISTAKES ARE AWESOME ●  ENCOURAGE FAILURE ●  STEP BACK

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THANK YOU